Hello! I'm a Creative Public Relations and Brand Communication Specialist based in Lagos, with over five years of experience shaping corporate narratives, elevating media presence, and delivering integrated campaigns that align with business goals. I enjoy turning complex ideas into clear, compelling stories that resonate with stakeholders and drive measurable growth. I thrive in fast-paced environments, excel at crisis communication, and collaborate with cross-functional teams to ensure consistent brand messaging across PR, digital, and offline channels. My passion is helping brands connect with people through authentic storytelling and strategic communications.

Babalola Osifeso

Hello! I'm a Creative Public Relations and Brand Communication Specialist based in Lagos, with over five years of experience shaping corporate narratives, elevating media presence, and delivering integrated campaigns that align with business goals. I enjoy turning complex ideas into clear, compelling stories that resonate with stakeholders and drive measurable growth. I thrive in fast-paced environments, excel at crisis communication, and collaborate with cross-functional teams to ensure consistent brand messaging across PR, digital, and offline channels. My passion is helping brands connect with people through authentic storytelling and strategic communications.

Available to hire

Hello! I’m a Creative Public Relations and Brand Communication Specialist based in Lagos, with over five years of experience shaping corporate narratives, elevating media presence, and delivering integrated campaigns that align with business goals. I enjoy turning complex ideas into clear, compelling stories that resonate with stakeholders and drive measurable growth.

I thrive in fast-paced environments, excel at crisis communication, and collaborate with cross-functional teams to ensure consistent brand messaging across PR, digital, and offline channels. My passion is helping brands connect with people through authentic storytelling and strategic communications.

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Work Experience

Public Relations Associate at CrestPoint PR
January 1, 2025 - Present
Develop and implement integrated communication campaigns that boost client visibility and media presence. Draft press releases, feature articles, and thought-leadership content, securing coverage across digital and traditional media. Collaborate with designers and marketers to ensure consistent brand messaging across all platforms. Conduct research and stakeholder analysis to support corporate communication strategies. Manage multiple accounts, ensuring timely and strategic communication deliverables.
Brand Communication Manager at Digital Market Square
November 1, 2023 - February 1, 2025
Designed and executed brand communication strategies that improved brand awareness and customer engagement. Coordinated PR activities, media outreach, and influencer partnerships to strengthen corporate reputation. Analyzed campaign performance and stakeholder feedback, optimizing strategies for measurable ROI. Maintained alignment of internal and external communication with corporate values and objectives. Managed cross-functional collaboration to deliver integrated campaigns across PR, digital, and offline channels.
Data Annotator & Quality Auditor at Hugo Technologies
June 1, 2023 - September 1, 2024
Supported corporate communication projects through research, analysis, and quality assurance of communication-driven data models. Collaborated with cross-border teams to refine guidelines and improve accuracy in communication outputs.
Senior Content Writer at LtForce Technologies
January 1, 2021 - August 1, 2023
Led communication-driven content campaigns that increased brand visibility and engagement by 35%. Coordinated editorial calendars and ensured consistency in tone and brand identity across communication materials. Partnered with teams to align PR content with brand campaigns and product launches.
Content Writer at LtForce Technologies
April 1, 2019 - December 1, 2020
Produced engaging communication materials for web, blogs, and social platforms, resulting in a 45% increase in engagement. Assisted in drafting brand communication guidelines and press-ready content.

Education

M.A. Communication and Language Arts (Public Relations) at University of Ibadan
January 11, 2030 - February 21, 2026
B.A. (Ed.) Yoruba Language & Education at Olabisi Onabanjo University
January 1, 2016 - January 1, 2020
B.Sc. Mass Communication at National Open University of Nigeria
January 1, 2017 - January 1, 2021

Qualifications

HubSpot Academy – Content Marketing
January 11, 2030 - February 21, 2026
Google – Fundamentals of Digital Marketing
January 11, 2030 - February 21, 2026
Google – Analytics Certification
January 11, 2030 - February 21, 2026
Tafta – Script Writing & Arts Business
January 11, 2030 - February 21, 2026
Delyork – Writing for Film and TV
January 11, 2030 - February 21, 2026

Industry Experience

Media & Entertainment, Professional Services