Sr. Creative Producer at Pranala Social

• Analyzed target market trends and consumer behavior to develop high-impact creative concepts that resonate with the intended audience. • Architected comprehensive pitch decks, defining key messaging, brand personification, content strategy, and creative frameworks tailored to specific project requirements. • Presented and pitched creative visions to clients, effectively communicating the strategic value and expected impact of proposed ideas. • Orchestrated the end-to-end execution of creative projects, encompassing social media management, full-scale content production, and integrated marketing campaigns. • Provided strategic editorial support, managing content calendars and editorial planning during team transitions to ensure operational continuity. • Curated and managed a strategic database of production house vendors to streamline procurement and ensure high-quality content output. • Collaborated with talent and KOL agencies to identify and secure the most effective talent for specific campaign goals. • Supervised the end-to-end production of DVCs, TVCs, PSAs, and digital content, ensuring creative excellence from pre-production through to final delivery. • Mentored and directed junior team members and subordinates, providing creative guidance and quality control throughout the production process. • Facilitated client consultations regarding editorial plans and creative outputs to secure approvals and successfully integrate feedback.