Available to hire
I started my career in Cairo, Egypt in 2007 and have since expanded rapidly on both national and international levels. I provide total event concepts in large-scale production and technical production tailored to your set or event requirements. I strive to continually exceed expectations with inspired and innovative designs by incorporating the latest trends in everything I produce.
I bring a collaborative, hands-on approach to every project, blending creativity with practical execution to deliver immersive experiences for TV shows, events, and exhibitions across the GCC and beyond.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Event Designer & Production Coordinator at Ministry of Information
January 1, 2010 - December 31, 2011Event design and production coordination for government information projects in Cairo, Egypt.
Art Director Assistant & Set Designer at Freelance
January 1, 2011 - December 31, 2012Assisted with art direction and set design on a freelance basis across Cairo/Egypt.
Senior Events Exhibition Designer at Design Plus
January 1, 2012 - December 31, 2014Led exhibition design projects and contributed to concept development in Cairo, Egypt.
Design Manager at Viola Communications LLC
January 1, 2014 - December 31, 2020Led the design team, conceptualized, designed and produced various projects from concept to production; managed briefs and client communications.
Art Director – Set Designer at Freelance / GCC TV Shows
July 1, 2020 - December 31, 2022Freelance art direction and set design for TV shows across GCC, including work for MBC (Ramez series), DW Arabia, Emirates TV, and Cairo-based productions.
Creative Lead - Experiential Designer at Freelance / DXB Live
July 1, 2022 - February 28, 2023Creative lead for experiential design projects; six-month contract for DXB Live in Dubai.
Experiential Designer at Imagination Global
April 1, 2022 - June 30, 2022Freelance experiential designer on a three-month contract in Dubai.
Creative Director at PICO EMEA
March 1, 2023 - July 1, 2023Creative Director for PICO EMEA projects in Dubai.
Creative Director at Freelance (Dubai)
July 1, 2023 - PresentCreative Director on freelance projects across Dubai.
Creative Lead - Experiential Designer (Freelance) at DXB LIVE
July 1, 2022 - February 28, 2023Creative Lead - Experiential Designer on a 6-month freelance contract for DXB LIVE, Dubai, UAE.
Experiential Designer (Freelance) at Imagination Global
April 1, 2022 - June 30, 2022Experiential Designer on a 3-month freelance contract.
Art Director – Set Designer at Freelance (TV Shows across GCC)
July 1, 2020 - December 31, 2022Art Director and Set Designer for various GCC TV shows, including Ramez Aqlo Tar (MBC), Riyadh 2021, Al Basheer Show (DW Arabia) 2021, Al Mesyan Talk Show (Emirates TV) 2020, Al Ahly TV Sports Studio (Cairo) 2020, Ramez Magnon Rasmy (MBC) Dubai 2020, Hadith el Arab (Sky News Arabia) Abu Dhabi 2020, among others.
Creative Director - Freelance at Freelance (Dubai UAE)
July 1, 2023 - PresentFreelance Creative Director responsible for concept sketching, AutoCAD, 3Ds MAX, Photoshop, Illustrator.
Creative Lead - Experiential Designer at DXB LIVE
July 1, 2022 - February 28, 2023Freelance 6-month contract; responsible for end-to-end experiential design and large-scale production concepts.
Art Director – Set Designer at Imagination Global
July 1, 2020 - December 31, 2022Freelance art direction and set design for multiple TV shows around GCC, including projects on MBC Riyadh (2021), DW Arabia Abu Dhabi (2021), Emirates TV Abu Dhabi (2020), MBC Dubai (2020) and Sky News Arabia (2020).
Creative Director at Freelance (Dubai UAE)
July 1, 2023 - PresentFreelance creative director for various projects in the Dubai/UAE region.
Creative Director at Freelance / Dubai-based
July 1, 2023 - PresentCreative direction for multiple freelance projects and client briefings, including concept development, sketching, and overseeing production and design teams.
Creative Director at PICO EMEA (Dubai, UAE)
March 1, 2023 - July 31, 2023Led creative direction for regional projects; responsible for concept, visual design, and coordination with production teams.
Creative Lead - Experiential Designer at DXB LIVE (Dubai, UAE)
July 1, 2022 - February 28, 2023Creative lead for experiential design; managed concept development and execution on a freelance contract.
Experiential Designer at Imagination Global (Dubai, UAE)
April 1, 2022 - June 30, 2022Freelance experiential designer; contributed to immersive environments and set concepts for TV/events.
Art Director – Set Designer at Freelance (Various TV Shows around GCC)
July 1, 2020 - December 31, 2022Set design and art direction for multiple GCC TV shows (MBC, DW Arabia, Emirates TV, Sky News Arabia, etc.).
Design Manager at Viola Communications LLC (Abu Dhabi, UAE)
January 1, 2014 - December 31, 2020Led design team from concept to production, ensuring timely delivery and adherence to client briefs; oversaw technical drawings and production supervision.
Senior events exhibition designer at Design Plus (Cairo, Egypt)
January 1, 2012 - December 31, 2014Senior designer for events and exhibitions, contributing to concept development and build-out.
Event designer & production coordinator at Ministry of Information (Cairo, Egypt)
January 1, 2010 - December 31, 2011Design and production coordination for government events and briefed show environments.
Junior 3D designer at Promoters (Cairo, Egypt)
January 1, 2008 - December 31, 20103D design work supporting event structures and visualizations.
Education
Bachelor’s Degree at Higher Institute of Theatrical Arts (CAIRO - EGYPT) / Very Good Academy of Arts
January 1, 2002 - January 1, 2007Bachelor’s Degree at VERY GOOD ACADEMY OF ARTS, HIGHER INSTITUTE OF THEATRICAL ARTS (CAIRO - EGYPT)
January 1, 2002 - January 1, 2007Bachelor's Degree at Higher Institute of Theatrical Arts, Cairo, Egypt
January 1, 2002 - January 1, 2007Bachelor’s Degree at Very Good Academy of Arts, Higher Institute of Theatrical Arts (Cairo - Egypt)
January 1, 2002 - January 1, 2007Qualifications
WOW EVENTS AWARD 2019
January 1, 2019 - December 1, 2025A’ DESIGN AWARD 2019
January 1, 2019 - December 1, 2025WOW EVENTS AWARD 2019
January 1, 2019 - December 1, 2025A’ DESIGN AWARD 2019 WORLDWIDE
January 1, 2019 - December 1, 2025WOW EVENTS AWARD 2019
January 1, 2019 - December 1, 2025A’ DESIGN AWARD 2019
January 1, 2019 - December 1, 2025WOW EVENTS AWARD 2019
January 1, 2019 - December 1, 2025A’ DESIGN AWARD 2019 Worldwide
January 1, 2019 - December 1, 2025Industry Experience
Media & Entertainment, Professional Services, Telecommunications, Travel & Hospitality, Real Estate & Construction, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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