Complete Digital Marketing Strategy for a Shopify Store

Overview

This project demonstrates how I develop a complete digital marketing strategy for an eCommerce business using Shopify.

The objective was to increase online visibility, attract qualified traffic, and improve sales through a combination of SEO, paid advertising, email marketing, and conversion optimization.

Services Provided

• SEO Strategy
• Shopify Store Audit
• Google Ads Planning
• Meta Ads Strategy
• Email Marketing
• Klaviyo Automation
• Sales Funnel Planning
• Landing Page Optimization

My Process

Store Audit

I analyzed the overall shopping experience, navigation, product pages, and conversion opportunities.

SEO

• Keyword Research
• On-Page SEO
• Product SEO
• Technical Recommendations

Paid Advertising

Designed campaign strategies for:

• Google Ads
• Facebook Ads
• Instagram Ads

Email Marketing

Created a customer journey using Klaviyo automation including:

• Welcome Series
• Cart Recovery
• Post Purchase Emails

Conversion Optimization

Identified opportunities to improve:

• Landing Pages
• Product Pages
• Call-to-Action Buttons
• User Experience

Outcome

The project provided a complete roadmap for improving traffic, customer engagement, and long-term sales growth.