Digital Marketing Specialist with expertise in SEO, Google Ads, Shopify Marketing, TikTok Shop, Email Marketing, and Conversion Optimization. I help businesses increase visibility, attract qualified leads, and turn visitors into loyal customers through data-driven marketing strategies. From optimizing websites for search engines and managing high-performing ad campaigns to building sales funnels, creating landing pages, auditing stores and ad accounts, and setting up Klaviyo email automations, I deliver solutions that drive measurable business growth. Whether you're launching a new brand, scaling an eCommerce store, or looking to improve your marketing performance, I'm committed to delivering reliable, results-focused strategies tailored to your business goals.

Digital Marketing Specialist with expertise in SEO, Google Ads, Shopify Marketing, TikTok Shop, Email Marketing, and Conversion Optimization. I help businesses increase visibility, attract qualified leads, and turn visitors into loyal customers through data-driven marketing strategies. From optimizing websites for search engines and managing high-performing ad campaigns to building sales funnels, creating landing pages, auditing stores and ad accounts, and setting up Klaviyo email automations, I deliver solutions that drive measurable business growth. Whether you're launching a new brand, scaling an eCommerce store, or looking to improve your marketing performance, I'm committed to delivering reliable, results-focused strategies tailored to your business goals.

Available to hire

Digital Marketing Specialist with expertise in SEO, Google Ads, Shopify Marketing, TikTok Shop, Email Marketing, and Conversion Optimization. I help businesses increase visibility, attract qualified leads, and turn visitors into loyal customers through data-driven marketing strategies.

From optimizing websites for search engines and managing high-performing ad campaigns to building sales funnels, creating landing pages, auditing stores and ad accounts, and setting up Klaviyo email automations, I deliver solutions that drive measurable business growth.

Whether you’re launching a new brand, scaling an eCommerce store, or looking to improve your marketing performance, I’m committed to delivering reliable, results-focused strategies tailored to your business goals.

See more

Language

English
Fluent

Work Experience

Google Ads at https://www.sarahvalencia.com.mx/
May 31, 2026 - August 1, 2026

Education

Add your educational history here.

Qualifications

Higher National Diploma
August 3, 2026 - August 3, 2026

Industry Experience

Media & Entertainment, Education
    Shopify Store Product Setup & Storefront Optimization
    Shopify Store Product Setup & Storefront Optimization I worked on organizing and presenting Shopify products with a focus on creating a clean, consistent, and user-friendly shopping experience across the storefront. What I Managed Shopify Product Setup Product Listing Organization Product Image Presentation Product Information Formatting Product Collection Organization Mobile Storefront Presentation Key Areas of Work Product listing setup and organization Product title and information formatting Product image placement and presentation Storefront layout optimization Mobile shopping experience Consistent product presentation Product browsing and navigation Customer-focused storefront structure Project Overview The portfolio image showcases a Shopify-style mobile storefront with organized product listings, product images, pricing, product variations, and a streamlined product purchasing experience. The focus was on presenting products clearly and creating a professional storefront experience that makes it easier for customers to browse products and proceed toward purchase. My Role I worked on the Shopify product and storefront setup, including product organization, presentation, layout, and optimization of the shopping experience. Shopify ShopifyStore ShopifyProducts eCommerce ProductListing ShopifyOptimization eCommerceMarketing OnlineStore
    Facebook Ads Campaign Management & Performance Optimization
    Facebook Ads Campaign Management & Performance Optimization I managed and optimized Facebook Ads campaigns with a focus on reaching targeted audiences, generating conversions, and improving return on ad spend. What I Managed Facebook Ads Campaigns Retargeting Campaigns Traffic Campaigns Conversion Campaigns Audience Targeting Key Areas of Work Campaign strategy and setup Audience research and targeting Ad creative and copy optimization Campaign performance analysis Budget optimization Conversion optimization Retargeting strategy Performance monitoring and reporting Identifying and resolving campaign issues Performance Overview The portfolio image shows selected campaign data including results, reach, cost per result, amount spent, and return on ad spend (ROAS). All client and account-identifying information has been redacted for confidentiality. My Role I personally managed the Facebook Ads campaigns, including strategy, setup, audience targeting, optimization, analysis, and reporting. FacebookAds MetaAds PaidAdvertising DigitalMarketing PerformanceMarketing ConversionOptimization
    Google Ads Campaign Management & Performance Optimization
    Google Ads Campaign Management & Performance Optimization I managed and optimized Google Ads campaigns with a focus on improving campaign performance, generating conversions, and controlling advertising costs. What I Managed Google Search Campaigns Performance Max Campaigns Shopping Campaigns Display Campaigns YouTube Campaigns Demand Gen Campaigns Key Areas of Work Campaign strategy and setup Keyword and audience targeting Ad and asset optimization Conversion tracking Campaign performance analysis Budget and bid optimization Performance monitoring and reporting Identifying and resolving campaign issues Performance Overview The portfolio image shows selected campaign data including conversions, phone calls, clicks, impressions, average CPC, advertising cost, and cost per conversion. All client and account-identifying information has been redacted for confidentiality. My Role I personally managed the Google Ads campaigns, including strategy, setup, optimization, tracking, analysis, and reporting. GoogleAds PPC GoogleAdvertising PaidSearch DigitalMarketing PerformanceMarketing ConversionTracking AdsOptimization
    Google Ads Campaign Strategy

    Google Ads Campaign Strategy

    Developed a Google Ads strategy focused on generating qualified traffic and maximizing return on ad spend.

    Services

    • Keyword Research
    • Campaign Structure
    • Audience Targeting
    • Ad Copy Planning
    • Conversion Tracking
    • Performance Optimization

    The strategy focused on helping businesses attract high-intent customers while improving campaign efficiency and reducing wasted ad spend.

    Complete Digital Marketing Strategy for a Shopify Store

    Complete Digital Marketing Strategy for a Shopify Store

    Overview

    This project demonstrates how I develop a complete digital marketing strategy for an eCommerce business using Shopify.

    The objective was to increase online visibility, attract qualified traffic, and improve sales through a combination of SEO, paid advertising, email marketing, and conversion optimization.

    Services Provided

    • SEO Strategy
    • Shopify Store Audit
    • Google Ads Planning
    • Meta Ads Strategy
    • Email Marketing
    • Klaviyo Automation
    • Sales Funnel Planning
    • Landing Page Optimization

    My Process

    Store Audit

    I analyzed the overall shopping experience, navigation, product pages, and conversion opportunities.

    SEO

    • Keyword Research
    • On-Page SEO
    • Product SEO
    • Technical Recommendations

    Paid Advertising

    Designed campaign strategies for:

    • Google Ads
    • Facebook Ads
    • Instagram Ads

    Email Marketing

    Created a customer journey using Klaviyo automation including:

    • Welcome Series
    • Cart Recovery
    • Post Purchase Emails

    Conversion Optimization

    Identified opportunities to improve:

    • Landing Pages
    • Product Pages
    • Call-to-Action Buttons
    • User Experience

    Outcome

    The project provided a complete roadmap for improving traffic, customer engagement, and long-term sales growth.