Facebook Ads Campaign Management & Performance Optimization

Facebook Ads Campaign Management & Performance Optimization

I managed and optimized Facebook Ads campaigns with a focus on reaching targeted audiences, generating conversions, and improving return on ad spend.

What I Managed

• Facebook Ads Campaigns
• Retargeting Campaigns
• Traffic Campaigns
• Conversion Campaigns
• Audience Targeting

Key Areas of Work

• Campaign strategy and setup
• Audience research and targeting
• Ad creative and copy optimization
• Campaign performance analysis
• Budget optimization
• Conversion optimization
• Retargeting strategy
• Performance monitoring and reporting
• Identifying and resolving campaign issues

Performance Overview

The portfolio image shows selected campaign data including results, reach, cost per result, amount spent, and return on ad spend (ROAS).

All client and account-identifying information has been redacted for confidentiality.

My Role

I personally managed the Facebook Ads campaigns, including strategy, setup, audience targeting, optimization, analysis, and reporting. #FacebookAds #MetaAds #PaidAdvertising #DigitalMarketing #PerformanceMarketing #ConversionOptimization