Google Ads Campaign Management & Performance Optimization

Google Ads Campaign Management & Performance Optimization

I managed and optimized Google Ads campaigns with a focus on improving campaign performance, generating conversions, and controlling advertising costs.

What I Managed

• Google Search Campaigns
• Performance Max Campaigns
• Shopping Campaigns
• Display Campaigns
• YouTube Campaigns
• Demand Gen Campaigns

Key Areas of Work

• Campaign strategy and setup
• Keyword and audience targeting
• Ad and asset optimization
• Conversion tracking
• Campaign performance analysis
• Budget and bid optimization
• Performance monitoring and reporting
• Identifying and resolving campaign issues

Performance Overview

The portfolio image shows selected campaign data including conversions, phone calls, clicks, impressions, average CPC, advertising cost, and cost per conversion.

All client and account-identifying information has been redacted for confidentiality.

My Role

I personally managed the Google Ads campaigns, including strategy, setup, optimization, tracking, analysis, and reporting. #GoogleAds #PPC #GoogleAdvertising #PaidSearch #DigitalMarketing #PerformanceMarketing #ConversionTracking #AdsOptimization