I am Baptiste, a Marketing & Content leader with more than 10 years of experience within L'Oréal driving Brand Strategy, Product development, Content creation, go-to-market launches, and consumer insights for leading global beauty brands. I excel at translating consumer data & trends into scalable brand strategies and have led international campaigns across Worldwide (Europe, Asia, US, Latin America, Middle East).…

Belaid Baptiste

I am Baptiste, a Marketing & Content leader with more than 10 years of experience within L'Oréal driving Brand Strategy, Product development, Content creation, go-to-market launches, and consumer insights for leading global beauty brands. I excel at translating consumer data & trends into scalable brand strategies and have led international campaigns across Worldwide (Europe, Asia, US, Latin America, Middle East).…

Available to hire

I am Baptiste, a Marketing & Content leader with more than 10 years of experience within L’Oréal driving Brand Strategy, Product development, Content creation, go-to-market launches, and consumer insights for leading global beauty brands.

I excel at translating consumer data & trends into scalable brand strategies and have led international campaigns across Worldwide (Europe, Asia, US, Latin America, Middle East).

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Skills

Experience Level

Language

French
Fluent
English
Fluent
Spanish; Castilian
Beginner
Japanese
Beginner

Work Experience

Global Consumer Insights Manager at L'Oreal - Professional Product Division
June 1, 2016 - September 1, 2017
Led global consumer insights and market analysis to drive product development and marketing strategy for professional brands; collaborated with cross-functional teams to translate insights into actionable go-to-market plans.
Head of International Consumer & Market Insights at L'Oreal - Décléor & Carita / DMI
September 1, 2017 - September 1, 2018
Led end-to-end development of international consumer and market insights programs; managed major brand launches and aligned global brand execution with key markets (China, USA, Europe) to support sustainable growth.
Top Stylist Project Leader at Station F (L’Oréal Professional Products Division) – Hairdresser Incubator
March 1, 2018 - December 1, 2019
Led a 7-person team to create the first hairdresser incubator in Station F; ran a 6-month program to help talents open their own salons and supported the growth of tomorrow's hairdressing leaders.
Head of International Consumer & Market Insights at L'Oreal - Professional Product Division
March 1, 2024 - Present
Overseeing international consumer & market insights strategy, guiding brand development and global go-to-market planning for professional products.

Education

Master of Marketing Management (International Marketing & Digital Development) at Sorbonne University (Paris I)
September 1, 2014 - July 1, 2015
Master of Economics & Business Management at Pantheon-Assas University (Paris II)
September 1, 2015 - July 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Professional Services

Skills

Experience Level