Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Sonia Barouch, a data-driven project manager bridging business strategy and technical delivery across fashion, luxury, and beauty brands. I help teams translate business needs into measurable data-powered outcomes through end-to-end data transformations, CRM and omnichannel enablement, and hands-on program delivery. With experience migrating data ecosystems, building customer data lakes, and delivering real-time dashboards, I thrive in cross-functional environments, partnering with engineering, marketing, and operations to turn insights into action. I work fluently in English and French, and I enjoy collaborating in international settings.…I'm Sonia Barouch, a data-driven project manager bridging business strategy and technical delivery across fashion, luxury, and beauty brands. I help teams translate business needs into measurable data-powered outcomes through end-to-end data transformations, CRM and omnichannel enablement, and hands-on program delivery. With experience migrating data ecosystems, building customer data lakes, and delivering real-time dashboards, I thrive in cross-functional environments, partnering with engineering, marketing, and operations to turn insights into action. I work fluently in English and French, and I enjoy collaborating in international settings.

Sonia BARBOUCH

Project Manager, Digital Marketer, Product Designer, +2





I'm Sonia Barouch, a data-driven project manager bridging business strategy and technical delivery across fashion, luxury, and beauty brands. I help teams translate business needs into measurable data-powered outcomes through end-to-end data transformations, CRM and omnichannel enablement, and hands-on program delivery. With experience migrating data ecosystems, building customer data lakes, and delivering real-time dashboards, I thrive in cross-functional environments, partnering with engineering, marketing, and operations to turn insights into action. I work fluently in English and French, and I enjoy collaborating in international settings.…I'm Sonia Barouch, a data-driven project manager bridging business strategy and technical delivery across fashion, luxury, and beauty brands. I help teams translate business needs into measurable data-powered outcomes through end-to-end data transformations, CRM and omnichannel enablement, and hands-on program delivery. With experience migrating data ecosystems, building customer data lakes, and delivering real-time dashboards, I thrive in cross-functional environments, partnering with engineering, marketing, and operations to turn insights into action. I work fluently in English and French, and I enjoy collaborating in international settings.

Available to hire

I’m Sonia Barouch, a data-driven project manager bridging business strategy and technical delivery across fashion, luxury, and beauty brands. I help teams translate business needs into measurable data-powered outcomes through end-to-end data transformations, CRM and omnichannel enablement, and hands-on program delivery.

With experience migrating data ecosystems, building customer data lakes, and delivering real-time dashboards, I thrive in cross-functional environments, partnering with engineering, marketing, and operations to turn insights into action. I work fluently in English and French, and I enjoy collaborating in international settings.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Arabic

Fluent

Spanish; Castilian

Intermediate

Italian

Intermediate

Work Experience

Digital Business Project Manager at Puig

October 1, 2023 - Present

Led end-to-end product data migration, coordinating the transition across CMS platforms and ensuring seamless data flow between Shopify, SAP/CEGID, PIM, and DAM to enhance data reliability and operational efficiency for commerce and CRM teams. Owned the implementation of a customer data lake, establishing data quality, governance, and consistency across ecommerce and CRM channels to enable advanced insights and activation use cases. Directed a large-scale supply chain transformation, defining inbound/outbound logistics flows, backlog structure, and testing to safeguard business continuity. Designed and deployed automated dashboards (Power BI and Looker) for real-time KPI monitoring and decision making.

Social Media Assistant at Thom Browne

May 1, 2023 - July 1, 2024

Delivered real-time performance dashboards for digital campaigns and Fashion Weeks using social listening and visualization tools; partnered with marketing teams to translate insights into actionable recommendations shaping storytelling and creative direction.

CRM & Omnichannel Product Manager at Wethenew

September 1, 2021 - December 1, 2022

Defined and launched the brand’s first retention product, defining segmentation, reward mechanics and campaign automation; increased returning customer revenue by +€2M. Designed segmentation and automations to scale personalized engagement across channels. Collaborated with developers and analysts to translate insights into testable hypotheses and customer-journey improvements.

Associate Digital Content at Christian Dior Couture

September 1, 2020 - February 1, 2021

Supported CRM and digital experience projects ensuring alignment between web and retail touchpoints. Contributed to SEO and UX optimization initiatives, increasing traffic by +37% and improving conversion.

Founder at The I Act

May 1, 2018 - August 1, 2021

Founded a digital platform highlighting diversity and inclusion within the fashion industry, amplifying underrepresented voices.