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Hello, I'm Barney. I'm a creative leader who builds culturally-led ideas, with design thinking and social-first creativity. I make work that gets shared in group chats and ideas that put brands in conversations that matter. My career started in design and branding (building ideas) before moving into social-first advertising (selling ideas), developing award-winning campaigns and designing patented products for global brands.…Hello, I'm Barney. I'm a creative leader who builds culturally-led ideas, with design thinking and social-first creativity. I make work that gets shared in group chats and ideas that put brands in conversations that matter. My career started in design and branding (building ideas) before moving into social-first advertising (selling ideas), developing award-winning campaigns and designing patented products for global brands.

Barney Parsons

Creative Director, Brand Designer, Designer, +2

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Hello, I'm Barney. I'm a creative leader who builds culturally-led ideas, with design thinking and social-first creativity. I make work that gets shared in group chats and ideas that put brands in conversations that matter. My career started in design and branding (building ideas) before moving into social-first advertising (selling ideas), developing award-winning campaigns and designing patented products for global brands.…Hello, I'm Barney. I'm a creative leader who builds culturally-led ideas, with design thinking and social-first creativity. I make work that gets shared in group chats and ideas that put brands in conversations that matter. My career started in design and branding (building ideas) before moving into social-first advertising (selling ideas), developing award-winning campaigns and designing patented products for global brands.

Available to hire

Hello, I’m Barney. I’m a creative leader who builds culturally-led ideas, with design thinking and social-first creativity.

I make work that gets shared in group chats and ideas that put brands in conversations that matter. My career started in design and branding (building ideas) before moving into social-first advertising (selling ideas), developing award-winning campaigns and designing patented products for global brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Creative at NewGen

January 1, 2022 - Present

Creating campaigns born from human insights, rooted in culture, that connect on social. Leading creative ideation from initial concept through final delivery. Pitched and won over £10m of new business with FTSE 100 companies. Directed multi-channel campaigns for Gillette, Samsung, Xbox, PepsiCo and Amazon. Created award-winning work with the Pepsi Cherry Ring Popper. Creative output spans physical and digital campaigns, including content series, livestreams, experiential, live events, physical products, longform and shortform content. Managing and mentoring the creative team to deliver high-impact creative work across multiple platforms and industries. Driving creative thought leadership across the business, delivering training on emerging tools, positioning the agency's creative offering, and building a culture of creativity.

Co-founder & Marketing Director at Dooka

January 1, 2019 - January 1, 2022

Co-founded a brand and design studio, building comprehensive strategic visual identities for businesses and content creators. Developed cohesive brand systems with distinct visual languages across multiple applications: websites, content, print, and campaigns. Clients included: Thomas Straker (2.7m followers), What Willy (740k followers), Sweden-based gaming studio Modoyo, and start-ups in food, drink, fashion and media. Facilitated brand workshops and design sprints to define brand values, tone of voice, and positioning, translating insights into detailed brand guidelines.

Design & Marketing Manager at iKoustic

January 1, 2017 - January 1, 2020

Led the design and development of market-leading acoustic solutions, managing the full product lifecycle from concept to market launch. Developed and filed patent for MuteClip product (Patent GB2580959). Directed product development for both physical and digital solutions that opened new markets (i.e. bespoke acoustic interiors and the commercial gyms). Created commercial strategies, marketing assets and content to position products effectively within the industry.