Versatile and strategic digital marketer with 13 years of experience in high-ownership, hands-on roles across agency, in-house, and startup environments. Skilled in user research, experimentation, data-driven decision-making, and cross-functional collaboration, with a strong action bias and a drive to learn continuously and create business value.…

Gedas

Versatile and strategic digital marketer with 13 years of experience in high-ownership, hands-on roles across agency, in-house, and startup environments. Skilled in user research, experimentation, data-driven decision-making, and cross-functional collaboration, with a strong action bias and a drive to learn continuously and create business value.…

Available to hire

Versatile and strategic digital marketer with 13 years of experience in high-ownership, hands-on roles across agency, in-house, and startup environments.

Skilled in user research, experimentation, data-driven decision-making, and cross-functional collaboration, with a strong action bias and a drive to learn continuously and create business value.

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Skills

Experience Level

Language

English
Fluent
Lithuanian
Advanced

Work Experience

Founder & Product Lead at Mirello App
April 1, 2025 - October 13, 2025
Led market research identifying customer pain points via sentiment themes in competitor reviews. Guided product discovery and solution design, translating core concept into an accessible introspection experience. Defined product scope and user journeys, developed functional specifications, created detailed Figma wireframes, and collaborated with a tech co-founder to build a React Native MVP. Coordinated with a UI freelancer and illustrator to refine the UX.
Digital Marketing Manager at Harper Macleod LLP
September 1, 2025 - October 13, 2025
Led multi-channel client acquisition campaigns to drive revenue growth. Grew recurring annual web revenue by £1.1M through a full-funnel strategy (SEO, PPC, UX, CRO), achieved without additional budget or agency support. Created new web content (+107% YoY organic traffic), built an in-house videography function with explainer videos increasing conversion by 16%, and developed an SEO-optimised site for an acquired estate agency ranking for 620 organic keywords in a year. Collaborated with stakeholders across legal, IT and leadership to secure buy-in.
Digital Marketer at Radiator Digital Ltd
March 1, 2022 - October 13, 2025
Led multi-channel growth campaigns for a portfolio of 12 B2B/B2C clients; focused on revenue growth and user retention. SEO strategy and content, on-site optimisation, technical audits, and digital PR; PPC and Paid Social campaigns with budget management; CRO through landing-page analysis and AB testing; project management and stakeholder reporting.
Digital Marketing Executive at Richardson & Starling Ltd
November 1, 2020 - October 13, 2025
Created the company’s first marketing plan; drove SEO through content strategy, leading to >90% YoY growth in organic user acquisition without increasing budget. Managed PPC and Paid Social campaigns, reducing CAC by 18% on average; improved conversions by 24% YoY via on-page CRO, service explainer videos, and addressing purchase barriers.
Assistant Manager at London Turbos Ltd
July 1, 2013 - October 13, 2025
Joined a startup and built its first E-commerce website; performed site updates, added product listings, and managed Amazon marketplace. Handling order fulfillment, supplier communications and warehouse stock; consistently exceeded expectations, earning three promotions in a year.
Social Media Executive at UAB Asmenybiu Grupe (visimes.lt)
July 1, 2013 - October 13, 2025
Created and managed social campaigns to build brand awareness and grow user base; provided customer support, developed on-site FAQ, and documented bugs/UX issues for the development team.

Education

B.A., Professional Marketing at Chartered Institute of Marketing, Glasgow, UK
September 1, 2019 - October 13, 2025
Web Design and Web Authoring at City of Glasgow College
June 1, 2018 - October 13, 2025
B.A., Advertising Management at International School of Law and Business, Vilnius, Lithuania
June 1, 2012 - October 13, 2025

Qualifications

Mobile Product Management Certification
October 1, 2025 - October 13, 2025
Award in Strategic Marketing
March 1, 2019 - October 13, 2025

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Education, Real Estate & Construction

Skills

Experience Level

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