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I am Barsha Devi, a brand communication and marketing strategist with a focus on open source products and nonprofit initiatives. I translate product value into compelling content, build community-driven engagement, and design campaigns that deliver measurable growth. I thrive working with global, remote teams to turn ideas into live campaigns that boost visibility, engagement, and revenue. My experience spans leading brand and content systems for Mautic and supporting fundraising and partnerships for PathCheck Foundation. I enjoy turning analytics into actionable insights, developing consistent messaging and visual identity, and collaborating across time zones to drive results for open-source and social impact initiatives.…I am Barsha Devi, a brand communication and marketing strategist with a focus on open source products and nonprofit initiatives. I translate product value into compelling content, build community-driven engagement, and design campaigns that deliver measurable growth. I thrive working with global, remote teams to turn ideas into live campaigns that boost visibility, engagement, and revenue. My experience spans leading brand and content systems for Mautic and supporting fundraising and partnerships for PathCheck Foundation. I enjoy turning analytics into actionable insights, developing consistent messaging and visual identity, and collaborating across time zones to drive results for open-source and social impact initiatives.

Barsha Devi

Brand Strategist, Content Strategist, Social Media Manager, +4

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I am Barsha Devi, a brand communication and marketing strategist with a focus on open source products and nonprofit initiatives. I translate product value into compelling content, build community-driven engagement, and design campaigns that deliver measurable growth. I thrive working with global, remote teams to turn ideas into live campaigns that boost visibility, engagement, and revenue. My experience spans leading brand and content systems for Mautic and supporting fundraising and partnerships for PathCheck Foundation. I enjoy turning analytics into actionable insights, developing consistent messaging and visual identity, and collaborating across time zones to drive results for open-source and social impact initiatives.…I am Barsha Devi, a brand communication and marketing strategist with a focus on open source products and nonprofit initiatives. I translate product value into compelling content, build community-driven engagement, and design campaigns that deliver measurable growth. I thrive working with global, remote teams to turn ideas into live campaigns that boost visibility, engagement, and revenue. My experience spans leading brand and content systems for Mautic and supporting fundraising and partnerships for PathCheck Foundation. I enjoy turning analytics into actionable insights, developing consistent messaging and visual identity, and collaborating across time zones to drive results for open-source and social impact initiatives.

Available to hire

I am Barsha Devi, a brand communication and marketing strategist with a focus on open source products and nonprofit initiatives. I translate product value into compelling content, build community-driven engagement, and design campaigns that deliver measurable growth. I thrive working with global, remote teams to turn ideas into live campaigns that boost visibility, engagement, and revenue.

My experience spans leading brand and content systems for Mautic and supporting fundraising and partnerships for PathCheck Foundation. I enjoy turning analytics into actionable insights, developing consistent messaging and visual identity, and collaborating across time zones to drive results for open-source and social impact initiatives.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Language

Work Experience

Sales and Marketing Executive at Mautic

February 1, 2026 - Present

Leading brand and content communication across product and community channels, ensuring consistent messaging across global audiences. Developed product comparison and positioning content to differentiate Mautic and support user decision making. Designed and optimizing trial email templates to improve user conversion and revenue generation. Collaborating with global contributors across time zones to align campaigns, messaging, and marketing initiatives.

Sales and Marketing Assistant at Mautic

May 1, 2025 - January 1, 2026

Managed multi platform social media content and storytelling across product and community channels. Grew LinkedIn product page from ~1,990 to 2,756 followers (≈38 percent growth) and supported community page growth to 3,129 followers. Executed email campaigns that contributed to 4 to 5 ticket sales for Mautic World Conference in London and supported event marketing. Contributed to brand communication guidelines, strengthening consistency in product messaging and visual identity. Built landing pages, forms, and automations in Mautic while designing creatives using Canva.

Business Development Manager at PathCheck Foundation

September 1, 2025 - Present

Designed fundraising strategies including individual and corporate giving tiers, along with grant writing to support revenue growth. Managed donor and stakeholder communication through MailChimp email campaigns, while supporting hiring across LinkedIn, Indeed, Harvard FWSP, and Columbia TC NEXT.

Project Coordinator at PathCheck Foundation

May 1, 2023 - September 1, 2025

Led social content, stakeholder communication, and partnerships to build engagement and collaborations. Planned hackathons, webinars, and fundraising campaigns, contributing to approximately $10,000 USD raised. Responsible for project planning, task assignments and regular client meetings for the development of open- source platform OPAL for connecting homeless individuals.