Available to hire
As a Senior (15 years) Performance Marketing Consultant, I help businesses maximize the impact of their marketing investments by combining data-driven insights with the right technology.
Through smart segmentation and personalization—both in messaging and in budget allocation—I ensure that every stage of the customer journey is addressed, capturing all key moments of truth that drive growth.
- Grown Museumpas to 2.8x the sales as the Performance lead (3.5 years):
- Personalised training on advertising for Orange
- Worked as lead trainer at Google (Digitaal Atelier)
- Help grow Brouwland and doubled digital revenue
- Lead generation for Cargill Food & Beverages for the EMA market
- Zeeman Digital Channels audit & recommendations for BE market
- Worked for multiple A brand such as Google, Beobank, Parship, JBC, Vlaamse Overheid, VAB, DSM Keukens, Child Focus, …
- Experience with startups, growing them towards scale-ups
Let us grab a coffee to see how I can be of assistence!
Experience Level
Language
Dutch
Fluent
English
Fluent
French
Intermediate
German
Beginner
Work Experience
Traffic Relation Expert at Truvo
December 31, 2011 - December 31, 2011Online Traffic Specialist at StepStone
October 31, 2014 - October 31, 2014Performance Marketeer at These Days
January 31, 2018 - January 31, 2018Senior Performance Strategist at Wunderman (former These Days)
January 31, 2019 - January 31, 2019Performance Marketing Specialist at Wunderman Thompson
July 31, 2019 - July 31, 2019Content strategy, YouTube Advertising, Paid Search, Display marketing, Ecommerce
Performance Marketing Consultant at INNON
January 1, 2019 - November 9, 2025Founder & Performance Marketing Consultant; help businesses maximize ROI via data-driven insights and technology; segmentation and personalization
Director of Performance Marketing at Publiq / Museumpas
February 28, 2025 - February 28, 2025Performance Marketing Lead at Antea Group
July 1, 2023 - November 9, 2025Performance Lead at Eyetec
September 1, 2024 - November 9, 2025Trainer & Coach at Google Digital Atelier
December 31, 2022 - December 31, 2022Channel Auditor at Zeeman
March 31, 2020 - March 31, 2020Channel audit & recommendation for Zeeman Belgium
Consultant at Multipharma
July 31, 2019 - July 31, 2019Performance Marketing, ad interim
Education
Qualifications
Industry Experience
Retail, Consumer Goods, Software & Internet, Professional Services, Media & Entertainment
Experience Level
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