I am a marketing professional with over six years of experience in brand communication and graphic design, and a strong passion for visual storytelling and digital content creation. Over the past year, I have actively developed content for my specialty coffee business, where I create and manage original photo, video, and graphic content that reflects brand identity and connects authentically with the audience. My background in marketing allows me to approach content creation strategically — understanding not only how to create visually engaging materials, but also how to align them with brand values, target audiences, and communication goals. With experience in graphic design and branding, I enjoy crafting content that is both aesthetically strong and meaningful. I am especially motivated by the creative process behind content — from concept development and visual direction to execution and continuous improvement based on audience response. I see content creation as a powerful way to build communities, tell brand stories, and inspire engagement.

Zdravka Georgieva Bashkehaiova

I am a marketing professional with over six years of experience in brand communication and graphic design, and a strong passion for visual storytelling and digital content creation. Over the past year, I have actively developed content for my specialty coffee business, where I create and manage original photo, video, and graphic content that reflects brand identity and connects authentically with the audience. My background in marketing allows me to approach content creation strategically — understanding not only how to create visually engaging materials, but also how to align them with brand values, target audiences, and communication goals. With experience in graphic design and branding, I enjoy crafting content that is both aesthetically strong and meaningful. I am especially motivated by the creative process behind content — from concept development and visual direction to execution and continuous improvement based on audience response. I see content creation as a powerful way to build communities, tell brand stories, and inspire engagement.

Available to hire

I am a marketing professional with over six years of experience in brand communication and graphic design, and a strong passion for visual storytelling and digital content creation. Over the past year, I have actively developed content for my specialty coffee business, where I create and manage original photo, video, and graphic content that reflects brand identity and connects authentically with the audience.
My background in marketing allows me to approach content creation strategically — understanding not only how to create visually engaging materials, but also how to align them with brand values, target audiences, and communication goals. With experience in graphic design and branding, I enjoy crafting content that is both aesthetically strong and meaningful.
I am especially motivated by the creative process behind content — from concept development and visual direction to execution and continuous improvement based on audience response. I see content creation as a powerful way to build communities, tell brand stories, and inspire engagement.

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Language

English
Advanced
French
Beginner

Work Experience

Brand Manager at Henkel Bulgaria
January 1, 2020 - Present
Responsible for the strategic management of six brands (got2b, Taft, Syoss Styling, Fa, Color Catcher and Silan), overseeing portfolio performance, launches, and communications strategy. Successfully executed multi-brand campaigns that increased brand equity and market competitiveness.
Marketing and Advertising Specialist at Henkel Bulgaria
January 1, 2022 - January 1, 2024
Campaign management; realization of point-of-sale materials and in-store activities for all 20 brands in the portfolio; developed and tested creative materials using AI tools prior to campaign launch.
Sales Specialist at Henkel Bulgaria
January 1, 2021 - January 1, 2022
Benchmark achieved qualitative KPIs; distribution, shelf pricing; monitored market share, turnover, ROI and promotional effectiveness.
Marketing Intern at Henkel Bulgaria
January 1, 2020 - January 1, 2021
Supported marketing team with campaign execution, asset creation and market research tasks.

Education

Bachelor's Degree in Marketing at University of National and World Economy (UNWE), Sofia; University of Zagreb (Croatia) – Erasmus+
January 1, 2017 - January 1, 2021
Master's Degree in Graphic Design at New Bulgarian University, Sofia
January 1, 2021 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing, Education