I bridge the gap between raw data ๐Ÿ“Š and scalable revenue growth๐Ÿ“ˆ. As a Digital Marketing Auditor and the CEO of ScaleMySales, I specialize in turning complex, fragmented data into clear, actionable strategies that drive real business impact. ๐Ÿ“Š Analytics & Server-Side Tracking Reliable decisions start with clean data. I help businesses build robust tracking architectures from the ground up. My core focus includes implementing Google Tag Manager (GTM), GA4, Meta Pixel (CAPI), and Shopify/WooCommerce analytics. By leveraging server-side tracking, I ensure accurate, privacy-compliant measurement across all digital platforms. ๐Ÿ“ˆ Data Analysis & Storytelling Beyond just collecting data, I am passionate about uncovering the narrative behind the numbers. I transform raw datasets into interactive, easy-to-understand dashboards using Power BI, Tableau, and Looker Studio. My goal is to simplify complex metrics so stakeholders can spot trends, optimize conversion rates, and make smarter, data-driven decisions. ๐Ÿ› ๏ธ Core Competencies & Tools: Data Analysis | Conversion Rate Optimization (CRO) | Lead Generation | Server-Side Tracking | SQL | Excel | Prompt Engineering | Google Ads Outside of my professional focus on data and digital marketing, I am an automotive enthusiast,vibe-coder and enjoy exploring car journalism as a hobby.โ€ฆ

Basil Masood

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I bridge the gap between raw data ๐Ÿ“Š and scalable revenue growth๐Ÿ“ˆ. As a Digital Marketing Auditor and the CEO of ScaleMySales, I specialize in turning complex, fragmented data into clear, actionable strategies that drive real business impact. ๐Ÿ“Š Analytics & Server-Side Tracking Reliable decisions start with clean data. I help businesses build robust tracking architectures from the ground up. My core focus includes implementing Google Tag Manager (GTM), GA4, Meta Pixel (CAPI), and Shopify/WooCommerce analytics. By leveraging server-side tracking, I ensure accurate, privacy-compliant measurement across all digital platforms. ๐Ÿ“ˆ Data Analysis & Storytelling Beyond just collecting data, I am passionate about uncovering the narrative behind the numbers. I transform raw datasets into interactive, easy-to-understand dashboards using Power BI, Tableau, and Looker Studio. My goal is to simplify complex metrics so stakeholders can spot trends, optimize conversion rates, and make smarter, data-driven decisions. ๐Ÿ› ๏ธ Core Competencies & Tools: Data Analysis | Conversion Rate Optimization (CRO) | Lead Generation | Server-Side Tracking | SQL | Excel | Prompt Engineering | Google Ads Outside of my professional focus on data and digital marketing, I am an automotive enthusiast,vibe-coder and enjoy exploring car journalism as a hobby.โ€ฆ

Available to hire

I bridge the gap between raw data ๐Ÿ“Š and scalable revenue growth๐Ÿ“ˆ. As a Digital Marketing Auditor and the CEO of ScaleMySales, I specialize in turning complex, fragmented data into clear, actionable strategies that drive real business impact.

๐Ÿ“Š Analytics & Server-Side Tracking
Reliable decisions start with clean data. I help businesses build robust tracking architectures from the ground up. My core focus includes implementing Google Tag Manager (GTM), GA4, Meta Pixel (CAPI), and Shopify/WooCommerce analytics. By leveraging server-side tracking, I ensure accurate, privacy-compliant measurement across all digital platforms.

๐Ÿ“ˆ Data Analysis & Storytelling
Beyond just collecting data, I am passionate about uncovering the narrative behind the numbers. I transform raw datasets into interactive, easy-to-understand dashboards using Power BI, Tableau, and Looker Studio. My goal is to simplify complex metrics so stakeholders can spot trends, optimize conversion rates, and make smarter, data-driven decisions.

๐Ÿ› ๏ธ Core Competencies & Tools:
Data Analysis | Conversion Rate Optimization (CRO) | Lead Generation | Server-Side Tracking | SQL | Excel | Prompt Engineering | Google Ads

Outside of my professional focus on data and digital marketing, I am an automotive enthusiast,vibe-coder and enjoy exploring car journalism as a hobby.

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Language

English
Fluent
German
Beginner
Urdu
Fluent

Work Experience

Data Analyst Intern at ScaleMySales (CEO)
January 1, 2023 - Present
Developed interactive BI dashboards to visualize key performance metrics, enabling informed decision-making across departments.
Freelancer at Upwork, SEKH, Fiverr
January 1, 2023 - Present
Conducted data tracking and analysis for various clients, improving their conversion rates through data-driven strategies.
Data Analyst / Web Analyst at Freelance / Self-employed
March 1, 2024 - September 30, 2024
Designed and implemented tracking systems to turn raw data into actionable insights. Built SQL queries, performed data validation, and developed dashboards in Power BI and Looker Studio to monitor key metrics, events, and conversions. Produced regular performance reports and supported data-driven decision making for digital campaigns.
Data Analyst Intern at Excelerated
August 1, 2025 - October 31, 2025
Developed interactive Power BI dashboards to visualize key performance metrics, identified trends, and recommended optimization actions. Performed data validation and created data pipelines to support campaign analysis.
Ecommerce Store Developer at Shopify Store Project (Freelance)
April 1, 2024 - Present
Set up Meta Pixel tracking for a Shopify store, implemented form tracking on WordPress/WooCommerce, and built dashboards to monitor e-commerce performance. Collaborated with marketing teams to derive insights and measure ROI.
Digital Marketing Auditor at Buildberg
February 16, 2026 - Present
โ€ข Lead Generation for B2B and B2C clients โ€ข Audited and Fixed broken GTM tags โ€ข Constructed efficient GA4 and GADS conversion pipelines โ€ข Provided detailed working over Slack โ€ข Created thorough documentations for the clients

Education

at University of Management and Technology
January 1, 2020 - November 1, 2022
Bachelor of Science in Software Engineering at University of Management and Technology
November 1, 2022 - February 19, 2026
Data Analyst (Power BI) at DataCamp
January 11, 2030 - February 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Other