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With a Bachelor's degree in Media and several years of experience in digital marketing, I currently serve as a Digital Marketing Assistant Manager at Orascom Development. My expertise spans social media advertising, content creation, and strategic campaign planning. Through previous roles, I’ve developed a strong ability to manage and execute marketing initiatives that drive measurable impact. Certified in key areas of digital marketing, I combine creative vision with data-driven thinking to deliver results. Beyond the digital space, I bring a unique edge from my background as a professional squash player and coach—applying a performance-focused mindset, discipline, and resilience to every aspect of my work.…With a Bachelor's degree in Media and several years of experience in digital marketing, I currently serve as a Digital Marketing Assistant Manager at Orascom Development. My expertise spans social media advertising, content creation, and strategic campaign planning. Through previous roles, I’ve developed a strong ability to manage and execute marketing initiatives that drive measurable impact. Certified in key areas of digital marketing, I combine creative vision with data-driven thinking to deliver results. Beyond the digital space, I bring a unique edge from my background as a professional squash player and coach—applying a performance-focused mindset, discipline, and resilience to every aspect of my work.

Bassel Shalaby

Marketer, Digital Marketer, Content Creator, +2

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With a Bachelor's degree in Media and several years of experience in digital marketing, I currently serve as a Digital Marketing Assistant Manager at Orascom Development. My expertise spans social media advertising, content creation, and strategic campaign planning. Through previous roles, I’ve developed a strong ability to manage and execute marketing initiatives that drive measurable impact. Certified in key areas of digital marketing, I combine creative vision with data-driven thinking to deliver results. Beyond the digital space, I bring a unique edge from my background as a professional squash player and coach—applying a performance-focused mindset, discipline, and resilience to every aspect of my work.…With a Bachelor's degree in Media and several years of experience in digital marketing, I currently serve as a Digital Marketing Assistant Manager at Orascom Development. My expertise spans social media advertising, content creation, and strategic campaign planning. Through previous roles, I’ve developed a strong ability to manage and execute marketing initiatives that drive measurable impact. Certified in key areas of digital marketing, I combine creative vision with data-driven thinking to deliver results. Beyond the digital space, I bring a unique edge from my background as a professional squash player and coach—applying a performance-focused mindset, discipline, and resilience to every aspect of my work.

Available to hire

With a Bachelor’s degree in Media and several years of experience in digital marketing, I currently serve as a Digital Marketing Assistant Manager at Orascom Development. My expertise spans social media advertising, content creation, and strategic campaign planning. Through previous roles, I’ve developed a strong ability to manage and execute marketing initiatives that drive measurable impact.

Certified in key areas of digital marketing, I combine creative vision with data-driven thinking to deliver results. Beyond the digital space, I bring a unique edge from my background as a professional squash player and coach—applying a performance-focused mindset, discipline, and resilience to every aspect of my work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Digital Marketing Assistant Manager at Orascom Development

January 1, 2025 - June 10, 2024

Currently serving as Digital Marketing Assistant Manager, executing social media advertising, content creation, and strategic campaign planning to drive measurable marketing impact.

Senior Marketing Executive at Asaldi Properties

March 1, 2024 - January 1, 2025

Successfully launched and established Asaldi’s properties commercial hub brand Shades across multiple digital platforms, enhancing brand visibility and engagement. Conducted photo and video shoots to create high-quality content that drives audience engagement and brand recognition. Collaborated in producing milestone celebration events while fostering strong tenant and stakeholder relationships.

Senior Marketing Executive at Al-Futtaim Real Estate

March 1, 2023 - March 1, 2024

Developed and executed digital marketing materials, tools, and campaigns aligned with strategic communication plans. Used various marketing tactics and channels to drive brand awareness, created demand, supported sales, generated traffic, and increased customer loyalty.

Marketing Executive at Hyde Park Developments

February 1, 2021 - March 1, 2023

Handled all digital platforms for Hyde Park Developments and its commercial hub HYDEOUT’s social media platforms. Conducted tactical and lifestyle shoots, deployed marketing campaigns to drive qualified traffic, directed traffic growth strategies including SEO and advertising, optimized website exposure and enhanced brand visibility.

Digital Marketing Assistant Manager at Orascom Development

January 1, 2025 - June 19, 2024

Overseeing the digital performance of Orascom’s destinations and integrated towns, both in Egypt and internationally, including campaign execution, launches, and strategic planning. Handling all corporate-level digital marketing aspects, ensuring alignment between group strategy and local market initiatives. Collaborating with the Digital Transformation team to monitor market trends and identify innovative digital solutions that support business goals. Presenting tailored digital solutions to destination teams to support localized adoption and decision-making. Acting as a central coordination point between corporate and destination teams to optimize performance and streamline communication.

Senior Marketing Executive at Asaldi Properties

March 1, 2024 - January 31, 2025

Successfully launched and established Asaldi’s properties commercial hub brand Shades, across multiple digital platforms including Meta, LinkedIn, WhatsApp, and website, enhancing brand visibility and engagement. Conducted multiple photo and video shoots to curate high-quality content for the digital platforms and the brand presence to drive audience engagement and brand recognition. Worked along with colleagues in producing a milestone celebration event at Shades New Cairo, fostering strong relationships with tenants and stakeholders while highlighting significant achievements.

Senior Marketing Executive at Al-Futtaim Real Estate

March 1, 2023 - March 31, 2024

Developed and executed digital marketing materials, tools, and campaigns according to the marketing and communication strategic plan. Used different marketing tactics, activities, tools, and channels for effective digital marketing and channel management to drive brand awareness. Led planning, development, and execution of digital marketing activities for different customer segments to create demand, support sales, generate traffic, and increase customer loyalty.

Marketing Executive at Hyde Park Developments

February 1, 2021 - March 31, 2023

Managed all digital platforms for Hyde Park Developments including META, YouTube, Google, and LinkedIn. Handled social media platforms for Hyde Park Developments' commercial hub HYDEOUT (META). Conducted extensive tactical and lifestyle shoots. Deployed successful marketing campaigns in collaboration with colleagues to drive qualified traffic. Directed traffic growth strategies, SEO, content distribution, and META advertising. Optimized website exposure through analysis of search engine patterns. Developed and executed digital marketing efforts to enhance brand visibility. Increased brand awareness via social media management, boosting engagement by 50%. Monitored market and competitor metrics to inform strategies. Developed insights on campaign performance. Maintained and improved company's reputation. Collaborated on design and launch of company website including content management.