Brian Frederick

Copy lead for full-service direct response advertising agency with clients in automotive aftermarket accessories, career schools and food companies. Strategized marketing and advertising campaigns to align with target personas at each step of the customer journey. Developed and maintained cross-channel collateral, maintaining a consistent brand voice across digital, print and outdoor advertisements. Mentored young creatives and worked closely with art directors and creative directors to guide projects from concept through reality.

Creative vision and final voice on all B2B and B2C copy for heavy construction equipment startup. Worked with various departments including sales and web dev to define strategies and create finished collateral. Oversaw production and performed QA from external vendors. Created strategy and messaging for website rebrand, including building and maintaining content calendar, managing content library and creating email templates. Oversaw and developed strategy for sales, marketing and advertising collateral while determining initial brand direction.

Created sales, marketing and advertising collateral for B2B marketing division of Staples Promotional Products. Managed web content, led community engagement and wrote copy for social media campaigns and corporate blog that led to a 65% increase in traffic. Wrote white papers and oversaw the division’s content library. Managed marketing including email cadences within CRM.