International digital expert with extensive experience in driving brands to develop and activate their digital, communication, and brand strategies and tactics. I work fluently in French, English, and Spanish. I’ve had the opportunity to collaborate with leading groups such as Pernod Ricard, Unilever, and Savencia, which has allowed me to test and learn from a wide range of activations. From small scale initiatives to large budget campaigns. Types of tasks I’ve handled: • Created digital and communication roadmaps • Created and activated media campaigns • Developed social media calendars (organic and paid) • Built portfolio e-commerce strategies (mainly for Amazon) • Developed influencer marketing strategies

Beatriz Garcia

International digital expert with extensive experience in driving brands to develop and activate their digital, communication, and brand strategies and tactics. I work fluently in French, English, and Spanish. I’ve had the opportunity to collaborate with leading groups such as Pernod Ricard, Unilever, and Savencia, which has allowed me to test and learn from a wide range of activations. From small scale initiatives to large budget campaigns. Types of tasks I’ve handled: • Created digital and communication roadmaps • Created and activated media campaigns • Developed social media calendars (organic and paid) • Built portfolio e-commerce strategies (mainly for Amazon) • Developed influencer marketing strategies

Available to hire

International digital expert with extensive experience in driving brands to develop and activate their digital, communication, and brand strategies and tactics.

I work fluently in French, English, and Spanish.

I’ve had the opportunity to collaborate with leading groups such as Pernod Ricard, Unilever, and Savencia, which has allowed me to test and learn from a wide range of activations. From small scale initiatives to large budget campaigns.

Types of tasks I’ve handled:
• Created digital and communication roadmaps
• Created and activated media campaigns
• Developed social media calendars (organic and paid)
• Built portfolio e-commerce strategies (mainly for Amazon)
• Developed influencer marketing strategies

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
French
Fluent
English
Fluent

Work Experience

Global Head of Digital & Brand Team at Butter & Cream (Elle & Vire), Savencia
June 1, 2022 - November 3, 2025
Develop Elle & Vire’s brand global strategy; build and activate the global digital ecosystem (Data, CRM, Website, Social Media, Influencer, Content Creation); lead digital activations for the French market, defining targets, personas, channels, KPIs, and consumer journey; monitor brand reputation via customer experience management tool; participate in Long-Term Plans and annual budgets and category plans; manage the Digital team.
E-Commerce Portfolio Manager: Beauty & Personal Care + Home Care at Unilever
June 1, 2022 - June 1, 2022
Analyze market, shopper trends and portfolio performance; manage e-commerce assortment and product mix; ensure e-commerce profitability by defining P&L and product mix; lead European-level e-commerce projects; coordinate with supply chain for sales forecasts and logistics cost optimization; train marketing teams on e-commerce and digital subjects.
Digital Manager: Beauty & Personal Care at Unilever
February 1, 2021 - February 1, 2021
Create digital strategies (ePR & Social Media); manage influencer selection, campaign development, content creation and media recommendations; analyze digital performance with KPIs and tools; launched UL social shopping between LBP & Blissim with reach 3.5M, 7% engagement, 15% conversion; oversee community management and guidelines.
Global Brand & Digital Manager at G.H. Mumm Champagne, Pernod Ricard
February 1, 2020 - February 1, 2020
Establish and develop Mumm’s global brand & social media strategy; develop wine narrative and content; coordinate USAIN BOLT digital campaign to raise brand awareness; build media strategy with budgets and key moments; ensure brand consistency by creating digital & content guidelines for markets; contribute to POS activation on low and high energy venues to support L3F ambition.
Social Media and Community Management Specialist at Pernod Ricard
December 1, 2017 - December 1, 2017
Recruit and train Brand Ambassadors; enhance multi-format digital communications content; organize and implement the social media calendar; monitor social listening, publishing and reporting tools; manage community and reputation metrics.
Global Head of Digital & Brand Team at Butter & Cream, Savencia (Elle & Vire)
June 1, 2022 - November 3, 2025
Develop Elle & Vire’s brand global strategy; Build and activate the global digital ecosystem (Data, CRM, Website, Social Media, Influence, Content Creation); Lead digital activations for the French market including targets, personas, channels, KPIs and consumer journey; Monitor brand reputation via customer experience management tools; Contribute to Long-Term Plans, budgets and annual category plans; Manage the Digital team.
Social Media and Community Management Specialist at Pernod Ricard: Martell, G.H. Mumm, Perrier-Jouët
December 1, 2017 - December 1, 2017
Recruitment and training of the MMPJ Brand Ambassadors (wine speech, brand’s tone of voice); Enhancement of multi-format digital communications content to boost the amplification of priority campaigns; Organized and implemented the social media calendar (organic posts and paid media); Monitored daily/weekly/monthly social listening, publishing and reporting tools including community and reputation management metrics.

Education

Wine & Spirits Educational Trust (WSET) Certification at Académie des Vins & Spiritueux
March 1, 2025 - November 3, 2025
MSc Marketing Management at Butler Academy
July 1, 2021 - November 3, 2025
BSc in Communications: Corporate and Strategic Communication at Grenoble Ecole de Management
September 1, 2015 - July 1, 2017
BSc in Communications: Corporate and Strategic Communication at Universidad Iberoamericana
September 1, 2011 - July 1, 2015
MSc Marketing Management at Grenoble Ecole de Management
September 1, 2015 - July 1, 2017
BSc. Communication: Corporate and Strategic Communication (Laureate Mention) at Universidad Iberoamericana
September 1, 2011 - July 1, 2015
MSc Marketing Management at Butler Academy Paris
January 11, 2030 - July 1, 2021
Wine & Spirits Educational Trust Certification at Académie des Vins & Spiritueux
January 11, 2030 - March 1, 2025

Qualifications

Wine & Spirits Educational Trust (WSET) Certification
March 1, 2025 - November 3, 2025
MSc Marketing Management
July 1, 2021 - November 3, 2025
BSc in Communications: Corporate and Strategic Communication
September 1, 2015 - July 1, 2017
BSc in Communications: Corporate and Strategic Communication
September 1, 2011 - July 1, 2015
Wine & Spirits Educational Trust Certification
January 11, 2030 - March 1, 2025

Industry Experience

Consumer Goods, Retail, Software & Internet, Media & Entertainment, Professional Services