I am a Lisbon-based Communications and Culture specialist with a focus on bridging the gap between complex information and engaging digital storytelling. With academic foundations from the University of Lisbon and specialized Digital Marketing training from the University of Chicago and Google, I combine strategic theory with creative execution. Currently, I lead the curation and strategic management of YouTube, Instagram, Facebook, and LinkedIn for the Faculty of Letters , while also serving as a specialist for Jornal O Cola. My expertise covers the full creative cycle, including video production, SEO, and persuasive copywriting designed to maximize engagement. I am a proactive collaborator who excels at interpreting key metrics to improve ROI and integrating real-time trends into active marketing strategies.

Beatriz Lopes Silva

I am a Lisbon-based Communications and Culture specialist with a focus on bridging the gap between complex information and engaging digital storytelling. With academic foundations from the University of Lisbon and specialized Digital Marketing training from the University of Chicago and Google, I combine strategic theory with creative execution. Currently, I lead the curation and strategic management of YouTube, Instagram, Facebook, and LinkedIn for the Faculty of Letters , while also serving as a specialist for Jornal O Cola. My expertise covers the full creative cycle, including video production, SEO, and persuasive copywriting designed to maximize engagement. I am a proactive collaborator who excels at interpreting key metrics to improve ROI and integrating real-time trends into active marketing strategies.

Available to hire

I am a Lisbon-based Communications and Culture specialist with a focus on bridging the gap between complex information and engaging digital storytelling. With academic foundations from the University of Lisbon and specialized Digital Marketing training from the University of Chicago and Google, I combine strategic theory with creative execution. Currently, I lead the curation and strategic management of YouTube, Instagram, Facebook, and LinkedIn for the Faculty of Letters , while also serving as a specialist for Jornal O Cola. My expertise covers the full creative cycle, including video production, SEO, and persuasive copywriting designed to maximize engagement. I am a proactive collaborator who excels at interpreting key metrics to improve ROI and integrating real-time trends into active marketing strategies.

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Language

English
Fluent

Work Experience

Social Media Curator at Núcleo de Comunicação e Imagem FLUL
October 1, 2025 - Present
Multichannel content management: responsible for the curation and strategic management of the YouTube, Instagram, Facebook, and LinkedIn platforms.
Online Tutor at Online, Remote
September 1, 2025 - Present
Native/Advanced fluency in English (C2); proficiency in Zoom/Google Meet and integration of interactive tools; guidance for developing personalized learning plans that meet different levels and objectives.
Tutor at Núcleo de Olhão (NACS Olhão)
September 1, 2023 - June 1, 2024
Proficiency in applying PLN/M methodologies for rapid development of reading, writing, and oral expression skills in Portuguese; rigorous organization of study plans and tutoring sessions; coverage of essential 3rd-grade content.
Waiter at Marieta's Café
June 1, 2023 - December 1, 2023
Excellent communication skills and friendliness; welcoming and positive experience for all customers; ability to multitask, manage table service, dish washing, and maintain cleanliness; strict punctuality and attendance.

Education

Major in Communications and Culture at Faculty of Letters, University of Lisbon
January 11, 2030 - February 6, 2026
Digital Marketing Fundamentals at Google via Santander Open Academy / University of Chicago
January 11, 2030 - February 6, 2026

Qualifications

Fundamentals of Digital Marketing
January 11, 2030 - February 6, 2026

Industry Experience

Media & Entertainment, Education, Professional Services