🎯 Marketing & Communication Specialist with 5 years of experience in digital marketing, social media, and content creation. -Experienced in Meta Ads, Google Ads, and A/B testing, achieving CPAs as low as €4–5 per lead. -Skilled in content strategy, copywriting, and design for social media campaigns and paid ads. -Expertise in visual creation and editing using tools like Photoshop, Adobe Firefly, iPiccy, and Photopea. -Background in event coordination, PR, and communication management for both retail and NGO sectors. -Fluent in five languages (PT, EN, ES, IT, FR) with strong intercultural communication skills. -Bachelor’s in Languages, Literatures and Cultures + Master’s in Communication, Culture and Information Technologies. -Passionate about combining strategy, creativity, and data to drive meaningful brand growth.

Beatriz Lopes

🎯 Marketing & Communication Specialist with 5 years of experience in digital marketing, social media, and content creation. -Experienced in Meta Ads, Google Ads, and A/B testing, achieving CPAs as low as €4–5 per lead. -Skilled in content strategy, copywriting, and design for social media campaigns and paid ads. -Expertise in visual creation and editing using tools like Photoshop, Adobe Firefly, iPiccy, and Photopea. -Background in event coordination, PR, and communication management for both retail and NGO sectors. -Fluent in five languages (PT, EN, ES, IT, FR) with strong intercultural communication skills. -Bachelor’s in Languages, Literatures and Cultures + Master’s in Communication, Culture and Information Technologies. -Passionate about combining strategy, creativity, and data to drive meaningful brand growth.

Available to hire

🎯 Marketing & Communication Specialist with 5 years of experience in digital marketing, social media, and content creation.

-Experienced in Meta Ads, Google Ads, and A/B testing, achieving CPAs as low as €4–5 per lead.

-Skilled in content strategy, copywriting, and design for social media campaigns and paid ads.

-Expertise in visual creation and editing using tools like Photoshop, Adobe Firefly, iPiccy, and Photopea.

-Background in event coordination, PR, and communication management for both retail and NGO sectors.

-Fluent in five languages (PT, EN, ES, IT, FR) with strong intercultural communication skills.

-Bachelor’s in Languages, Literatures and Cultures + Master’s in Communication, Culture and Information Technologies.

-Passionate about combining strategy, creativity, and data to drive meaningful brand growth.

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Experience Level

Expert
Expert
Expert
Expert

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Fluent
Italian
Fluent
French
Advanced

Work Experience

Digital Marketing Manager at Fitness Academy
September 1, 2024 - July 1, 2025
Creation, management, and optimization of Meta Ads campaigns, focusing on maximizing results.
Marketing Manager at Fórum Oceano
May 1, 2023 - August 1, 2024
Management of social media channels (LinkedIn, Twitter, Instagram); website maintenance (WordPress); publishing articles, news, and project information; preparation of newsletters (Mailchimp), press releases, press kits, media contacts, clipping; organization of dissemination activities and events.
Marketing Manager at Klépierre Iberia
June 1, 2022 - May 1, 2023
Organizing events, advertising, and digital media, including influencer marketing. Budget and KPIs: managing a budget of €500,000 (SAP) and tracking KPIs. Customer experience and omnichannel strategies.
Digital Marketing Intern at De Brito Properties
September 1, 2021 - May 1, 2022
Social media management and content creation for social platforms; management of advertising campaigns on Facebook, Instagram (Facebook Ads Manager) and Google Ads. Website, SEO, and blog content: website maintenance, SEO optimization, multilingual blog content.
Social Media Manager at Vila Palmeira
February 1, 2020 - August 1, 2021
Content management on social media including edits, copywriting, growth strategies, and analytics.

Education

Master's in Communication, Culture, and Information Technologies at ISCTE – Lisbon
September 1, 2018 - October 1, 2020
Erasmus in Marketing and Communication at University of Bologna
January 1, 2017 - June 1, 2017
Bachelor's in Languages, Literatures, and Cultures with Minor in Communications at University of Lisbon
September 1, 2014 - July 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education