Hi, I'm Peiying Li, a brand and multimedia specialist with a passion for crafting compelling stories and visual experiences. As a detailed-oriented and creative-driven individual, my skills and experience align with the needs of this role. My career passion lies in content creation and digital marketing. Having worked as both a fashion editor and PR executive, I bring a comprehensive skill set that blends brand positioning with engaging content, from short videos to influencer collaborations, and I love leveraging data-driven insights to boost engagement and sales. As a digital marketer, I know that creativity works well with a data-driven mindset. I've built content calendars, produced viral videos, and managed live-stream campaigns for major promotions. I thrive in collaborative environments and enjoy translating complex brand messages into clear, creative strategies. I look forward to a precious chance to interview.If my strengths make me a competitive candidate, please contact me through _Email not available. Sign in: https://www.twine.net/signup_ I am eager to discuss more about the opportunity and share my experience and thoughts with you. Thank you for your consideration and I look forward to hearing from you.…

Peiying Li

Hi, I'm Peiying Li, a brand and multimedia specialist with a passion for crafting compelling stories and visual experiences. As a detailed-oriented and creative-driven individual, my skills and experience align with the needs of this role. My career passion lies in content creation and digital marketing. Having worked as both a fashion editor and PR executive, I bring a comprehensive skill set that blends brand positioning with engaging content, from short videos to influencer collaborations, and I love leveraging data-driven insights to boost engagement and sales. As a digital marketer, I know that creativity works well with a data-driven mindset. I've built content calendars, produced viral videos, and managed live-stream campaigns for major promotions. I thrive in collaborative environments and enjoy translating complex brand messages into clear, creative strategies. I look forward to a precious chance to interview.If my strengths make me a competitive candidate, please contact me through _Email not available. Sign in: https://www.twine.net/signup_ I am eager to discuss more about the opportunity and share my experience and thoughts with you. Thank you for your consideration and I look forward to hearing from you.…

Available to hire

Hi, I’m Peiying Li, a brand and multimedia specialist with a passion for crafting compelling stories and visual experiences. As a detailed-oriented and creative-driven individual, my skills and experience align with the needs of this role.

My career passion lies in content creation and digital marketing. Having worked as both a fashion editor and PR executive, I bring a comprehensive skill set that blends brand positioning with engaging content, from short videos to influencer collaborations, and I love leveraging data-driven insights to boost engagement and sales.

As a digital marketer, I know that creativity works well with a data-driven mindset. I’ve built content calendars, produced viral videos, and managed live-stream campaigns for major promotions. I thrive in collaborative environments and enjoy translating complex brand messages into clear, creative strategies.

I look forward to a precious chance to interview.If my strengths make me a competitive candidate, please contact me through Email not available. Sign in: https://www.twine.net/signup I am eager to discuss more about the opportunity and share my experience and thoughts with you. Thank you for your consideration and I look forward to hearing from you.

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Language

English
Fluent

Work Experience

Brand Specialist at Makaraworks (Shanghai) Co., Ltd.
April 1, 2025 - Present
Crafted brand stories, and developed visual strategies based on brand positioning. Shaped image of luxurious storage equipment for high-end outdoor enthusiasts. Planned annual content calendar, crafting scenarios like couples gifting and wall-free storage equipment. Collaborated with sports and outdoor couple influencers to form a content matrix, boosting engagement and sales. Leveraged AI tools for efficient content creation and data-driven optimization. Through premium brand materials and gifting events, generated extensive organic feeds. Improved customer inquiries by 5% and increased conversion rates through refined execution.
Multimedia Editor at Nowre Shanghai Haochen Jinxing Advertising Media Co., Ltd.
November 1, 2024 - October 14, 2025
Spearheaded short-video account operations, ideation, scriptwriting, filming, publishing, and promotion; produced 40 viral posts with views reaching 100K. Optimized video performance by tracking metrics and refining content, driving a 10% increase in follower growth through iterative improvements. Launched the What Trendy Office Workers Eat series; the debut Fashion + Food video achieved 100K+ views and 20K interactions. Produced 30+ posts under the Nowre Fashion Office series, leveraging platform data to create weekly video concepts, with top posts reaching 30K+ views. Developed and executed 30+ live stream campaigns, including 618 Shopping Festival promotions such as Fashion Editor’s Picks, utilizing giveaways and lucky draws to boost live-stream viewership, consistently meeting campaign goals. Hosted and scripted office-themed OOTD videos, collaborating with influencers and conducting interviews at events like Team Wang and William Chan x Bearbrick.
Assistant Account Executive at Switching - Time Media Co., Ltd.
April 1, 2024 - October 14, 2025
Delivered strategic marketing solutions for clients, including Melissa, Messika, Harrods, and Bacardi, implementing 10+ creative campaigns to enhance brand visibility and meet promotional goals. Managed KOL partnerships across lifestyle, fashion, and female empowerment niches, created data-driven KOL matrices, planned content formats including lifestyle vlogs and tutorials, and oversaw budgeting and KPI tracking. Led RED marketing campaigns for Messika, identifying brand USPs and crafting compelling messaging, adopting freedom and courage as keywords to drive differentiated positioning, achieving over 3M views and a 45% viral rate. Monitored key performance metrics (CPM, CPE, influencer engagement), adjusting media buying strategies to maximize ROI and ensure each campaign met its objectives. Coordinated Harrods’ fashion summit, managing event themes, materials, and cross-platform promotions to attract 500+ attendees and 100K+ social impressions. Built partnerships with media, influe
Core Member - Melissa LRB Seeding Campaign at Melissa LRB
April 1, 2024 - October 14, 2025
Created a Xiaohongshu influencer strategy for the FW24 collection, boosting brand visibility. Defined a unique product positioning aligned with the brand’s slogan. Crafted compelling narratives and coordinated influencer and media activities to strengthen consumer connections and drive sales. Generated over 10M views and 200K interactions, with a 10% increase in store visits. Strengthened brand perception and deepened audience engagement.

Education

Bachelor's Degree at Guangzhou College of Applied Science
September 1, 2021 - June 1, 2023

Qualifications

CapCut
October 13, 2025 - October 13, 2025
Professional

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Software & Internet
    uniE621 Becky(peiying li)-Portfolio
    This portfolio includes 3 parts of my works. Such as communication plan for previous clients, collaboration with Chinese influencers and social contents i've created(copy writing and videos). photo branding socialmedia contents…
    paper Peiying Li-Portfolio
    This portfolio mainly focus on three parts of my works.Including communication plan for my previous clients, collaboration with influencers in China and social contents i've created for brands(Copy writing & video) videoeditor resume article pdf…