Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Beatrice. I help businesses grow their brand, attract the right audience, and build lasting customer relationships through strategic marketing and customer success. With over six years of experience across B2B SaaS, fintech, and financial services, I've worked with companies to create engaging content, manage social media, execute email marketing campaigns, improve SEO, conduct market research, and develop marketing materials that support sales and business growth. I've also managed client accounts, hosted webinars, and delivered training sessions to help customers get the most value from the products they use. I believe great marketing starts with understanding people. That's why I combine creativity with data and customer insights to create strategies that don't just look good—they deliver results. Whether you need someone to manage your digital marketing, create compelling content, support your customers, or help strengthen your brand presence, I'm committed to delivering high-quality work, clear communication, and solutions that help your business grow. Let's build something that makes an impact.…Hi, I'm Beatrice. I help businesses grow their brand, attract the right audience, and build lasting customer relationships through strategic marketing and customer success. With over six years of experience across B2B SaaS, fintech, and financial services, I've worked with companies to create engaging content, manage social media, execute email marketing campaigns, improve SEO, conduct market research, and develop marketing materials that support sales and business growth. I've also managed client accounts, hosted webinars, and delivered training sessions to help customers get the most value from the products they use. I believe great marketing starts with understanding people. That's why I combine creativity with data and customer insights to create strategies that don't just look good—they deliver results. Whether you need someone to manage your digital marketing, create compelling content, support your customers, or help strengthen your brand presence, I'm committed to delivering high-quality work, clear communication, and solutions that help your business grow. Let's build something that makes an impact.

Beatrice Njeri

Marketing Strategist, Marketing Analyst, Content Strategist, +2





Hi, I'm Beatrice. I help businesses grow their brand, attract the right audience, and build lasting customer relationships through strategic marketing and customer success. With over six years of experience across B2B SaaS, fintech, and financial services, I've worked with companies to create engaging content, manage social media, execute email marketing campaigns, improve SEO, conduct market research, and develop marketing materials that support sales and business growth. I've also managed client accounts, hosted webinars, and delivered training sessions to help customers get the most value from the products they use. I believe great marketing starts with understanding people. That's why I combine creativity with data and customer insights to create strategies that don't just look good—they deliver results. Whether you need someone to manage your digital marketing, create compelling content, support your customers, or help strengthen your brand presence, I'm committed to delivering high-quality work, clear communication, and solutions that help your business grow. Let's build something that makes an impact.…Hi, I'm Beatrice. I help businesses grow their brand, attract the right audience, and build lasting customer relationships through strategic marketing and customer success. With over six years of experience across B2B SaaS, fintech, and financial services, I've worked with companies to create engaging content, manage social media, execute email marketing campaigns, improve SEO, conduct market research, and develop marketing materials that support sales and business growth. I've also managed client accounts, hosted webinars, and delivered training sessions to help customers get the most value from the products they use. I believe great marketing starts with understanding people. That's why I combine creativity with data and customer insights to create strategies that don't just look good—they deliver results. Whether you need someone to manage your digital marketing, create compelling content, support your customers, or help strengthen your brand presence, I'm committed to delivering high-quality work, clear communication, and solutions that help your business grow. Let's build something that makes an impact.

Available to hire

Nairobi, Kenya

Hi, I’m Beatrice.

I help businesses grow their brand, attract the right audience, and build lasting customer relationships through strategic marketing and customer success.

With over six years of experience across B2B SaaS, fintech, and financial services, I’ve worked with companies to create engaging content, manage social media, execute email marketing campaigns, improve SEO, conduct market research, and develop marketing materials that support sales and business growth. I’ve also managed client accounts, hosted webinars, and delivered training sessions to help customers get the most value from the products they use.

I believe great marketing starts with understanding people. That’s why I combine creativity with data and customer insights to create strategies that don’t just look good—they deliver results.

Whether you need someone to manage your digital marketing, create compelling content, support your customers, or help strengthen your brand presence, I’m committed to delivering high-quality work, clear communication, and solutions that help your business grow.

Let’s build something that makes an impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Account Manager – Customer Success at Solutech Limited, Kenya

August 1, 2024 - May 1, 2025

Managed a portfolio of 10+ client accounts, achieving a 95% client satisfaction rate through regular check-ins and proactive communication. Onboarded 2 new clients, reducing onboarding time by 20% through process improvements and tailored support. Resolved 90% of client-reported issues within 24 hours, resulting in a 30% reduction in escalations. Delivered monthly performance reports to 100% of clients, improving retention by 15% through actionable insights. Partnered with sales and project teams to deliver customized solutions, contributing to a 25% increase in cross-sell opportunities.

Marketing Assistant at Solutech Limited, Kenya

July 1, 2024 - Present

Created and scheduled content across LinkedIn, TikTok, Facebook, Instagram, and Twitter (X), growing brand community and online engagement. Conducted SEO keyword research to improve content visibility in African markets. Executed email marketing campaigns and coordinated promotional activities to drive product awareness and audience engagement. Researched and implemented marketing strategies across Africa, tracking competitors and industry trends. Developed product presentations, pitch decks, brochures, and campaign reports to support sales and marketing initiatives. Hosted client webinars and delivered internal training across multiple organizational levels. Maintained marketing databases and produced weekly/monthly performance reports to enable data-driven decisions. Collaborated with sales and customer success teams to ensure consistent messaging across touchpoints.

Senior Customer Service Executive at Musoni Microfinance

January 1, 2021 - April 1, 2024

Supervised 23 customer service representatives across multiple branches, providing performance oversight and direction to ensure consistent service delivery. Reduced average response time to customer inquiries by 30% through streamlined processes and automation, increasing satisfaction ratings by 15%. Implemented a comprehensive training program resulting in a 25% improvement in first-contact resolution rates. Developed and executed social media and email marketing campaign strategies to drive customer engagement and product awareness.

Administrative Office Assistant at Musoni Microfinance

January 1, 2020 - December 1, 2020

Managed physical and digital filing systems, office procurement, and vendor liaison to ensure uninterrupted office operations. Coordinated executive schedules, managed calendars, and served as a communication link between internal teams and external stakeholders.

Customer Success Specialist at Metropolitan National Sacco Society Ltd

August 1, 2018 - December 1, 2019

Assessed and analyzed customer loan credibility to support informed credit decisions. Maintained and updated customer records within the core banking system, ensuring data accuracy and compliance. Drove awareness and uptake of financial products through targeted marketing initiatives and direct client engagement.