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I'm Belen Ladd, a Senior Designer specializing in UX, having 8 years of experience spanning digital and print design. I create user-centered, innovative, and strategically aligned design solutions that blend creative thinking with business insight to deliver meaningful, user-driven results. My background spans visual and product design, brand identity, art direction, motion graphics, and video editing. I collaborate with cross-disciplinary teams to craft cohesive experiences, build design systems, and champion research-informed design across branding, multimedia, and UX domains.…I'm Belen Ladd, a Senior Designer specializing in UX, having 8 years of experience spanning digital and print design. I create user-centered, innovative, and strategically aligned design solutions that blend creative thinking with business insight to deliver meaningful, user-driven results. My background spans visual and product design, brand identity, art direction, motion graphics, and video editing. I collaborate with cross-disciplinary teams to craft cohesive experiences, build design systems, and champion research-informed design across branding, multimedia, and UX domains.

Belen Ladd

Graphic Designer, UX Designer, Product Designer, +2

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I'm Belen Ladd, a Senior Designer specializing in UX, having 8 years of experience spanning digital and print design. I create user-centered, innovative, and strategically aligned design solutions that blend creative thinking with business insight to deliver meaningful, user-driven results. My background spans visual and product design, brand identity, art direction, motion graphics, and video editing. I collaborate with cross-disciplinary teams to craft cohesive experiences, build design systems, and champion research-informed design across branding, multimedia, and UX domains.…I'm Belen Ladd, a Senior Designer specializing in UX, having 8 years of experience spanning digital and print design. I create user-centered, innovative, and strategically aligned design solutions that blend creative thinking with business insight to deliver meaningful, user-driven results. My background spans visual and product design, brand identity, art direction, motion graphics, and video editing. I collaborate with cross-disciplinary teams to craft cohesive experiences, build design systems, and champion research-informed design across branding, multimedia, and UX domains.

Available to hire

I’m Belen Ladd, a Senior Designer specializing in UX, having 8 years of experience spanning digital and print design. I create user-centered, innovative, and strategically aligned design solutions that blend creative thinking with business insight to deliver meaningful, user-driven results.

My background spans visual and product design, brand identity, art direction, motion graphics, and video editing. I collaborate with cross-disciplinary teams to craft cohesive experiences, build design systems, and champion research-informed design across branding, multimedia, and UX domains.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Swedish

Fluent

Work Experience

Freelance Visual Designer / UX Designer / Multimedia Designer at Advertising agencies / Personal Brands / Small Companies

November 1, 2023 - Present

Led the creative direction and visual strategy for multi-platform brand campaigns. Oversaw design execution to ensure alignment with brand identity and business goals. Collaborated closely with marketing, production, and development teams to enhance user experience and maintain cohesive branding. Managed and mentored junior designers. In addition to design, contributed to campaign concepts, messaging direction, and occasional copywriting to strengthen brand narratives.

Creative Lead / UX Designer at Unity Stores / Ecuador

May 1, 2022 - October 1, 2023

Created brand identities from product concepts, developing visual systems and brand manuals for both in-house and licensed brands (e.g., Bodum, Pepe Jeans). Produced digital content, including photography and video for social media, from concept to final edit—building a strong content eye. Designed packaging for international production (China, Ecuador), ensuring alignment with brand guidelines through direct coordination with suppliers. Played a hands-on role in both ideation and execution, including crafting campaign messaging and supporting marketing strategies.

Senior Graphic Designer / Multimedia Producer at Unity Stores / Ecuador

July 1, 2021 - May 1, 2023

Designed B2B visuals and in-store merchandising assets such as gondolas and displays for product campaigns. Developed creative packaging, campaign graphics, and promotional content while maintaining close communication with client leads and suppliers. Supported campaign concept development and brand storytelling alongside the lead designer and executive team. Continued collaboration with the agency as a seasonal freelancer.

Visual Designer – Retail Display at Ogilvy / Ecuador

October 1, 2019 - May 1, 2020

Designed in-store visuals, retail displays, and merchandising assets for product campaigns. Coordinated with client leads and suppliers to ensure brand consistency and effective storytelling.

Multimedia Designer at Ogilvy / Ecuador

May 1, 2020 - May 1, 2021

Collaborated with a large creative team to deliver high-impact visuals for advertising campaigns and B2B initiatives. Produced motion graphics, animations, video content, and 3D visuals; contributed to social, email, and experiential campaigns. Balanced creativity with strategic communication in a fast-paced environment with tight deadlines.