Available to hire
I am a senior social creative and content writer with a talent for creating viral content. In 2016 I created the viral Instagram account, Deliciously Stella which reached 150,000 followers in less than a year. The account went viral on an international scale after appearing in Buzzfeed, spawning a cookbook, live show and BBC sketch.
For the past ten years I have been using my unique experience to help brands make an impact. I have a large personal network of respected journalists and influencers. I write regularly for national newspapers, appear on panels to discuss social media trends and have written and published multiple books.
Experience Level
Language
Spanish; Castilian
Intermediate
Work Experience
Head of Social and PR at MBAstack360
October 1, 2022 - August 31, 2025Brand management for Comté Cheese in the UK; managed annual marketing calendar; PR, organic and paid social media, email marketing, trade, event management and annual budget; consulted on social-first approaches; organised nationwide food festivals and high-profile guest events; led press trips; managed influencer campaigns; secured coverage in broadsheets and top magazines; wrote SEO copy for website and newsletters; scripted and commissioned content with in-house and agency teams.
Freelance Social Media Manager and Social Content Writer at ACNE, WE ARE SOCIAL, FULL FAT
January 1, 2019 - December 31, 2022Strategy, social media management, copywriting, content creation, influencer marketing, paid social, design briefs for a range of clients including YouTube, Netflix, Amazon, Lego, Dr Martens, McCains, Audi, Shell, Royal Mail and more.
Copywriter and Social Media Consultant at Sanrio
January 1, 2019 - December 31, 2019Designed Instagram character for ‘Little Miss Sunshine’; wrote slogan copy for Mr Men merchandise.
Senior Social Media Editor at UKTV – Dave
May 1, 2018 - July 31, 2018Ideation, scheduling and production of social content across all platforms; tracking and reporting on social performance, analytics and strategy; contributed to company newsletter.
Community Manager at That Lot
October 1, 2017 - July 31, 2018Creating social content for Channel 4 and E4; tracking and reporting on social performance; providing clips and complex edits.
Writer/Actor/Executive Producer at Stella Gets Her Wings
October 1, 2016 - PresentWrote, starred and executive produced the web series satirising the Victoria’s Secret Show; featured in The Independent, The Telegraph and The Daily Mail; Raindance Web Festival selection.
Development Researcher at DC Thomson
September 1, 2016 - October 31, 2016Researching archives and back catalogue; brainstorming character and show ideas; development of treatment and spec scripts.
Development Researcher at Shine Soho
February 1, 2015 - July 31, 2015Researching, developing and writing ideas, treatments and bios; casting and talent liaison; shooting tasters and basic editing; meetings with high profile talent.
Development Researcher at 7 Wonder Productions
August 1, 2014 - January 31, 2015Researching, developing and writing ideas, treatments and bios; casting and talent liaison; shooting tasters and basic editing; meetings with high profile talent.
Researcher at Burning Bright Productions
May 1, 2014 - July 31, 2014Researching, developing and writing ideas; brainstorming and meetings with high profile talent; project research.
Content Researcher at Roughcut-TV
November 1, 2013 - May 31, 2014Content research: locating and developing subjects and storylines; background checks; sourcing clips; writing and fact checking; clearance; casting; location support.
Runner at ITV ‘Text Santa’
October 1, 2013 - November 30, 2013Liaising with contributors and locations; data entry; office support.
Talent Runner at Talkback Thames ‘Celebrity Juice’
September 1, 2013 - September 30, 2013Talent runner: catering to celebrity guests; standing in for talent in rehearsals; studio floor support.
Production Runner at Big Talk Productions ‘A Young Doctor’s Notebook’
August 1, 2013 - September 30, 2013Producing sides; driving errands; rushes; production support.
Researcher at BBC ‘That Puppet Gameshow’
July 1, 2012 - March 31, 2013Researching, writing and fact checking bios; content for programme pages; interview questions; talent liaison.
Research/Development at BBC Entertainment Development
July 1, 2012 - March 31, 2013Diary management; travel coordination; expenses; filming run-throughs and treatments; idea development.
Freelance Events Assistant at Duke of York Theatre
June 1, 2012 - July 31, 2012Publicity via social media; talent liaison; travel for talent and senior management.
Copywriter / Studio Assistant at Couturelab
August 1, 2011 - January 31, 2012Writing and editing copy; model casting; SEO tagging; social campaigns.
Intern at Now Magazine, Tatler Magazine, InStyle Magazine, Quintessentially Education
January 1, 2006 - December 31, 2010Various internships; media and PR experience.
Education
BA Hons Politics and Sociology at Newcastle University
January 1, 2000 - January 1, 2006A-levels at Downe House School
January 11, 2030 - February 6, 2026Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Travel & Hospitality, Professional Services
Deliciously Stella was a character I created on Instagram to satirise the ‘clean eating movement. I grew the account to international virality in just a few months. Fans included Davina McCall, Ellie Goulding and Ashton Kutcher
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