Available to hire
Hi, I’m Annabelle Simpson, a bilingual sales, events and operations specialist with 10+ years of experience across Europe and Australia. I excel in B2B/B2C sales, workflow optimization, event operations and team leadership, consistently scaling processes and driving client satisfaction in high-growth environments.
I thrive in cross-functional, fast-paced settings, coordinating end-to-end delivery from pre-event planning to on-site activation. I’m fluent in English and Spanish, enjoy empowering teams, and delivering exceptional experiences for clients and partners.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
SDR & Brand Ambassador / Operations Manager at Scentcraft / LeParfum
January 1, 2024 - PresentLed outbound B2B sales strategy generating €10K+ in new revenue within 3 months; redesigned automated workflows increasing customer engagement by 15%; delivered ambassador training to improve sales consistency and customer satisfaction; coordinated IT, design & logistics to align operations and speed delivery; supported on-site event activations to improve customer conversion and experience.
Freelance Executive Assistant at Imogene Barron
January 1, 2023 - PresentAchieved 100% on-time global shipments across Europe, US, and Australia; managed multi-market invoicing, payment tracking & tax compliance; coordinated production timelines, partner communication, and event-related logistics; improved workflow tracking increasing project clarity and reducing delays.
Operations Executive / Team Leader at Smiler B.V.
January 1, 2021 - January 1, 2023Coordinated €500K+ worth of global distribution operations across EU and US markets; improved CRM data accuracy by 30% through structured workflow and compliance updates; led onboarding and training reducing new-starter ramp-up time by 20%; supported photographer event operations across 50+ international venues; streamlined PO and fulfilment processes reducing late deliveries.
Freelance Photographer (Events & Branding) at Self-employed
January 1, 2016 - PresentDelivered 200+ shoots for events, brands and artists; achieved 60%+ repeat-client rate through strong CX; managed full shoot logistics including planning, coordination & delivery.
Sales Support at ITC Secure Networking
January 1, 2013 - January 1, 2015Supported €500K+ enterprise accounts including quoting, PO management & logistics; improved CRM data hygiene reducing sales-pipeline errors; coordinated closely with procurement achieving consistent on-time deliveries.
Account Manager at Sky Broadcasting (BSKYB)
January 1, 2011 - January 1, 2013Managed hospitality-sector accounts improving retention through proactive support; increased account value through targeted upselling and cross-selling.
Telesales Executive at Engin Communications
January 1, 2009 - January 1, 2010Achieved high-volume outbound sales performance; reduced customer churn through effective retention handling.
Education
Diploma of Professional Photography (Studio & Commercial) at GrisArt
January 1, 2016 - January 1, 2018Freelance English Teacher at Preply
January 1, 2024 - January 5, 2026Qualifications
Diploma Professional Photography
September 1, 2016 - June 30, 2018Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Education, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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