Hi, I’m Annabelle Simpson, a bilingual sales, events and operations specialist with 10+ years of experience across Europe and Australia. I excel in B2B/B2C sales, workflow optimization, event operations and team leadership, consistently scaling processes and driving client satisfaction in high-growth environments. I thrive in cross-functional, fast-paced settings, coordinating end-to-end delivery from pre-event planning to on-site activation. I’m fluent in English and Spanish, enjoy empowering teams, and delivering exceptional experiences for clients and partners.

ANNABELLE SIMPSON

Hi, I’m Annabelle Simpson, a bilingual sales, events and operations specialist with 10+ years of experience across Europe and Australia. I excel in B2B/B2C sales, workflow optimization, event operations and team leadership, consistently scaling processes and driving client satisfaction in high-growth environments. I thrive in cross-functional, fast-paced settings, coordinating end-to-end delivery from pre-event planning to on-site activation. I’m fluent in English and Spanish, enjoy empowering teams, and delivering exceptional experiences for clients and partners.

Available to hire

Hi, I’m Annabelle Simpson, a bilingual sales, events and operations specialist with 10+ years of experience across Europe and Australia. I excel in B2B/B2C sales, workflow optimization, event operations and team leadership, consistently scaling processes and driving client satisfaction in high-growth environments.

I thrive in cross-functional, fast-paced settings, coordinating end-to-end delivery from pre-event planning to on-site activation. I’m fluent in English and Spanish, enjoy empowering teams, and delivering exceptional experiences for clients and partners.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

SDR & Brand Ambassador / Operations Manager at Scentcraft / LeParfum
January 1, 2024 - Present
Led outbound B2B sales strategy generating €10K+ in new revenue within 3 months; redesigned automated workflows increasing customer engagement by 15%; delivered ambassador training to improve sales consistency and customer satisfaction; coordinated IT, design & logistics to align operations and speed delivery; supported on-site event activations to improve customer conversion and experience.
Freelance Executive Assistant at Imogene Barron
January 1, 2023 - Present
Achieved 100% on-time global shipments across Europe, US, and Australia; managed multi-market invoicing, payment tracking & tax compliance; coordinated production timelines, partner communication, and event-related logistics; improved workflow tracking increasing project clarity and reducing delays.
Operations Executive / Team Leader at Smiler B.V.
January 1, 2021 - January 1, 2023
Coordinated €500K+ worth of global distribution operations across EU and US markets; improved CRM data accuracy by 30% through structured workflow and compliance updates; led onboarding and training reducing new-starter ramp-up time by 20%; supported photographer event operations across 50+ international venues; streamlined PO and fulfilment processes reducing late deliveries.
Freelance Photographer (Events & Branding) at Self-employed
January 1, 2016 - Present
Delivered 200+ shoots for events, brands and artists; achieved 60%+ repeat-client rate through strong CX; managed full shoot logistics including planning, coordination & delivery.
Sales Support at ITC Secure Networking
January 1, 2013 - January 1, 2015
Supported €500K+ enterprise accounts including quoting, PO management & logistics; improved CRM data hygiene reducing sales-pipeline errors; coordinated closely with procurement achieving consistent on-time deliveries.
Account Manager at Sky Broadcasting (BSKYB)
January 1, 2011 - January 1, 2013
Managed hospitality-sector accounts improving retention through proactive support; increased account value through targeted upselling and cross-selling.
Telesales Executive at Engin Communications
January 1, 2009 - January 1, 2010
Achieved high-volume outbound sales performance; reduced customer churn through effective retention handling.

Education

Diploma of Professional Photography (Studio & Commercial) at GrisArt
January 1, 2016 - January 1, 2018
Freelance English Teacher at Preply
January 1, 2024 - January 5, 2026

Qualifications

Diploma Professional Photography
September 1, 2016 - June 30, 2018

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Education, Retail