With over 7 years of being immersed in social media management, I have had the pleasure of working alongside a diverse array of brands. From the fast-paced world of automobile brands to the nuanced storytelling of the media entertainment industry, each experience has infused my career with a unique blend of excitement, creativity, and challenge. I truly enjoy creating engaging social media strategies, managing communities, and crafting compelling content. I’m passionate about using my skills in advertising pitch, copywriting, and digital illustration to help brands grow and connect with their audiences.

Belle Cheng

With over 7 years of being immersed in social media management, I have had the pleasure of working alongside a diverse array of brands. From the fast-paced world of automobile brands to the nuanced storytelling of the media entertainment industry, each experience has infused my career with a unique blend of excitement, creativity, and challenge. I truly enjoy creating engaging social media strategies, managing communities, and crafting compelling content. I’m passionate about using my skills in advertising pitch, copywriting, and digital illustration to help brands grow and connect with their audiences.

Available to hire

With over 7 years of being immersed in social media management, I have had the pleasure of working alongside a diverse array of brands. From the fast-paced world of automobile brands to the nuanced storytelling of the media entertainment industry, each experience has infused my career with a unique blend of excitement, creativity, and challenge.

I truly enjoy creating engaging social media strategies, managing communities, and crafting compelling content. I’m passionate about using my skills in advertising pitch, copywriting, and digital illustration to help brands grow and connect with their audiences.

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Language

English
Fluent
Japanese
Beginner

Work Experience

Social Media & Community Manager at Oliver Agency
June 30, 2025 - July 30, 2025
Community management of LinkedIn, Facebook, and Instagram platforms for Solventum Medical, Dental and Purification business across the ANZ region. Responsible for insights reporting, setting and monitoring KPIs, and tracking performance metrics.
Social Media & Community Manager at Media.Monks Singapore
August 31, 2024 - July 30, 2025
Managed social media and community for clients including LG OLED Gaming, LG Hustle Hub, bibigo Global, and Kraft Heinz ABC. Delivered PR activation for LG Gram notebook launch in 2023, copywriting for bibigo Global, community management in Discord and Meta, monthly social reporting, trend spotting, and content ideation.
Social Media Manager at Grey Group
July 31, 2022 - July 30, 2025
Account management for Bose Japan and India markets including social media strategies, copywriting, artwork, and monthly social listening reports. Led FWD Singapore's social media content by creating 8 social ideas monthly from strategy to copywriting and mockups. Developed social media and paid media strategies for susGain and provided copywriting for VICKS (ZzzQuil) social channels.
Social Media Manager at Publicis Groupe
May 31, 2021 - July 30, 2025
Managed accounts for Nespresso, Disney, and Audi Singapore. Responsible for reviewing and final approving design work and maintaining client communication to meet design requirements. Conducted monthly analytics reporting, paid media for META campaigns for Audi Singapore, and community management.
Content Marketing Associate at Web Profits Sydney
November 30, 2018 - July 30, 2025
Produced social graphics for FMCG clients, wrote blog content with SEO optimization, managed Facebook/Instagram Ads and Google Analytics. Created social media content and marketing strategies for Australian and Singaporean markets, managed client accounts including Bellamy’s Organic, Optimum Nutrition, Bio-Home, su:m37, and History of WHOO. Provided community management.

Education

Bachelor of Arts at Murdoch University Perth
January 1, 2013 - December 31, 2016
Diploma at Republic Polytechnic Singapore
January 1, 2010 - December 31, 2013

Qualifications

Meta Certified Digital Marketing Associate
February 27, 2022 - February 27, 2024

Industry Experience

Media & Entertainment, Consumer Goods, Healthcare, Professional Services