Available to hire
Hi, I’m Ben Cary—a creative marketer and end-to-end video producer based in Long Beach, CA. I help B2B tech brands turn complex concepts into engaging videos and scalable content programs by leading end-to-end production, distribution, and optimization across YouTube, social, and websites.
I’ve built and scaled video production pipelines, driven data-informed content strategies, and delivered branded, high-quality assets on tight timelines. I’m passionate about storytelling, collaboration, and delivering measurable results that grow audience, engagement, and revenue.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Video & Creative Marketing Consultant at Various
January 1, 2025 - PresentAdvised several B2B tech agencies on competitive content strategy and scalable video marketing best practices; Drove asset velocity by producing high-value, full-length content (podcasts, webinars, keynotes) and repurposing into short-form clips; Conducted performance audits across client YouTube channels; built KPI-driven production processes; managed high-volume production and vendor relations; expanded YouTube, LinkedIn, Facebook, and Twitter engagement; led post-acquisition rebrand campaigns and produced 40+ videos for SaaS clients.
VIDEO & YOUTUBE MARKETING CONSULTANT at SalesForce
April 8, 2024 - October 30, 2024• Streamlined cross-functional collaboration and resource intake to repurpose event footage, generating over 50 social clips with 25K+ views and an 8.4K% engagement increase
• Led the operational revival and governance of the Salesforce Product Center YouTube channel, driving a 34% increase in organic watch hours and a 500 subscriber gain in under 4 months.
• Owned full-cycle production management (scripting to publishing), directing agency partners on the development of a new brand kit to ensure consistent visual identity and quality control.
Sr. Content Marketing Manager at Deem-Travelport
August 1, 2021 - October 1, 2023Led end-to-end content marketing for SaaS, including video production, live events, and multi-channel campaigns; managed vendor relationships; built scalable content operations and drove engagement and reach across channels.
Sr. Manager, Video Marketing at Automation Anywhere
April 1, 2019 - August 1, 2021Directed full-cycle video marketing initiatives for a rapidly growing SaaS, including live-streamed events, customer testimonials, and how-to content; established a centralized video production process and managed internal/external resources; optimized distribution and performance metrics.
Video & YouTube Marketing Consultant at Salesforce
April 1, 2024 - October 1, 2024Streamlined cross-functional collaboration and repurposed event footage into social clips; governed and revived the Product Center YouTube channel, increasing organic watch hours and subscribers; managed full-cycle production and brand-kit governance to ensure consistent visual identity.
Video & Content Publishing Manager at Western Digital
April 1, 2013 - March 1, 2019Partnered with international teams to translate complex technology concepts into engaging video content for global audiences across multiple markets.
Video & Creative Marketing Consultant at Convoso
April 1, 2019 - August 31, 2021Advised several B2B tech agencies on competitive content strategy and scalable video marketing practices; produced high-value assets (podcasts, webinars, keynotes) and repurposed them into compelling short-form clips; conducted performance audits of client YouTube channels and implemented data-driven recs for Video SEO and channel optimization; architected an end-to-end video production department with scalable pipelines; directed high-volume production and managed internal/external resources; transformed the YouTube channel into a core asset with significant growth; established a KPI-driven production process and produced thought leadership interviews and product updates; led post-acquisition rebrand content and produced 40+ videos for a SaaS company.
Sr. Manager, Video Marketing at Automation Anywhere
August 1, 2021 - October 31, 2023Led end-to-end video marketing initiatives, aligning cross-functional teams and external partners; built scalable production pipelines and asset libraries; oversaw budgeting and vendor management; drove consistent branding and publishing workflows to support demand generation efforts.
Sr. Content Marketing Manager at Deem-Travelport
December 29, 2024 - PresentLead content marketing initiatives for travel technology and SaaS offerings; develop and execute multi-channel content strategies, including thought leadership, product updates, and customer stories; collaborate across product, design, and marketing to drive awareness, engagement, and pipeline.
Education
B.S. Digital Media at Drexel University
January 11, 2030 - December 19, 2025MBA at Western Governors University
January 11, 2030 - December 19, 2025Data-Driven Marketing Certification at eCornell
January 11, 2030 - December 19, 2025MBA at Western Governors University
January 11, 2030 - December 19, 2025Data-Driven Marketing Certification at eCornell
January 11, 2030 - December 19, 2025B.S. Digital Media at Drexel University
January 11, 2030 - December 19, 2025Qualifications
MBA
January 11, 2030 - December 19, 2025Data-Driven Marketing Certification
January 11, 2030 - December 19, 2025MBA
January 11, 2030 - December 19, 2025Data-Driven Marketing Certification
January 11, 2030 - December 19, 2025B.S. Digital Media
January 11, 2030 - December 19, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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