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I’m Ben Cooper, a strategic and creative marketer with 15+ years' experience across agency and editorial environments. I specialise in brand strategy, customer insight, copywriting, and creative concept development to drive engagement and performance for diverse B2C and B2B clients. I began in editorial for print magazines and honed my craft as a writer, then transitioned into copywriting and creative in a digital agency before moving into a strategic role. I’m a hybrid thinker who understands the power of brand, the importance of data, and the magic of storytelling, and I’m eager to bring this blend of skills to a brand with purpose and meaning.…I’m Ben Cooper, a strategic and creative marketer with 15+ years' experience across agency and editorial environments. I specialise in brand strategy, customer insight, copywriting, and creative concept development to drive engagement and performance for diverse B2C and B2B clients. I began in editorial for print magazines and honed my craft as a writer, then transitioned into copywriting and creative in a digital agency before moving into a strategic role. I’m a hybrid thinker who understands the power of brand, the importance of data, and the magic of storytelling, and I’m eager to bring this blend of skills to a brand with purpose and meaning.

Ben Cooper

Brand Strategist, Marketing Strategist, Copywriter, +2

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I’m Ben Cooper, a strategic and creative marketer with 15+ years' experience across agency and editorial environments. I specialise in brand strategy, customer insight, copywriting, and creative concept development to drive engagement and performance for diverse B2C and B2B clients. I began in editorial for print magazines and honed my craft as a writer, then transitioned into copywriting and creative in a digital agency before moving into a strategic role. I’m a hybrid thinker who understands the power of brand, the importance of data, and the magic of storytelling, and I’m eager to bring this blend of skills to a brand with purpose and meaning.…I’m Ben Cooper, a strategic and creative marketer with 15+ years' experience across agency and editorial environments. I specialise in brand strategy, customer insight, copywriting, and creative concept development to drive engagement and performance for diverse B2C and B2B clients. I began in editorial for print magazines and honed my craft as a writer, then transitioned into copywriting and creative in a digital agency before moving into a strategic role. I’m a hybrid thinker who understands the power of brand, the importance of data, and the magic of storytelling, and I’m eager to bring this blend of skills to a brand with purpose and meaning.

Available to hire

I’m Ben Cooper, a strategic and creative marketer with 15+ years’ experience across agency and editorial environments. I specialise in brand strategy, customer insight, copywriting, and creative concept development to drive engagement and performance for diverse B2C and B2B clients.

I began in editorial for print magazines and honed my craft as a writer, then transitioned into copywriting and creative in a digital agency before moving into a strategic role. I’m a hybrid thinker who understands the power of brand, the importance of data, and the magic of storytelling, and I’m eager to bring this blend of skills to a brand with purpose and meaning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Freelance Strategist and Copywriter at Self-employed

November 1, 2025 - Present

Providing freelance marketing strategy, creative concepting, and copywriting services.

Director of Marketing (Consultancy) at Smarti Environmental

September 1, 2025 - November 1, 2025

Heading up the marketing at a small environmental technology startup that specialises in water saving technology for urinals; developing marketing strategy; creating and planning content; enhancing sales enablement material; researching market, customers, and competitors.

Strategist at Organic

December 1, 2018 - August 1, 2025

Strategy and planning across key agency accounts, integrating brand thinking, customer insight, and creative direction; played a central role in aligning creative and delivery teams with strategic objectives; contributed to campaigns for Episerver/Optimizely, Dentally, Arlo, Adfenix, Foundry, Unity 5 , and more; delivered customer journey mapping, research synthesis, campaign concepting and planning, brand positioning, content strategy, copywriting, and more; developed Organic’s own strategic positioning and employer value proposition/brand purpose of ‘Digital For Good’.

Lead Copywriter at Organic

June 1, 2015 - December 1, 2018

Led copy and messaging development across branding, campaigns, and pitches; partnered with the Creative Director on conceptual thinking for clients including Samsung, PwC, Plan UK, Flybe, The Body Shop, and Direct Line; developed Organic’s own positioning and brand tone of voice, as well as key marketing campaigns.

Copywriter at Organic

December 1, 2013 - June 1, 2015

Developed web, campaign, and brand content across diverse sectors including travel and tourism, professional services, tech, and retail; supported new business through pitch concepts and branding narratives.

Freelance writer/copywriter at Freelance

March 1, 2012 - December 1, 2013

Worked as a freelance writer for print magazines as well as copywriting services to marketing agencies and small businesses.

Editor, Bass Guitar Magazine at Oyster House Media

September 1, 2011 - March 1, 2012

Revamped and relaunched content for a leading niche title; oversaw editorial planning, freelance management, and reader engagement.

Editor, Acoustic at Oyster House Media

February 1, 2010 - September 1, 2011

Elevated magazine quality and profile through content expansion and commissioning; directed editorial calendar and managed contributor network.

Assistant Editor, Acoustic at Oyster House Media

May 1, 2009 - February 1, 2010

Coordinated day-to-day operations, content production, and pre-press checks; managed freelancers, copyedited features, and liaised with PRs and artists.