With over 10 years in digital marketing, I specialize in SEO, performance marketing, analytics, website management, email automation, and digital strategy. I bring international experience, having led projects in Chile, Peru, Mexico, and Canada, from both agency and customer sides. I am recognized for my problem-solving skills, team leadership, process optimization, and ability to deliver measurable results. My proactive and creative approach enables me to identify improvement opportunities and implement strategies that maximize ROI.…

Benjamin Solaro

With over 10 years in digital marketing, I specialize in SEO, performance marketing, analytics, website management, email automation, and digital strategy. I bring international experience, having led projects in Chile, Peru, Mexico, and Canada, from both agency and customer sides. I am recognized for my problem-solving skills, team leadership, process optimization, and ability to deliver measurable results. My proactive and creative approach enables me to identify improvement opportunities and implement strategies that maximize ROI.…

Available to hire

With over 10 years in digital marketing, I specialize in SEO, performance marketing, analytics, website management, email automation, and digital strategy.

I bring international experience, having led projects in Chile, Peru, Mexico, and Canada, from both agency and customer sides. I am recognized for my problem-solving skills, team leadership, process optimization, and ability to deliver measurable results. My proactive and creative approach enables me to identify improvement opportunities and implement strategies that maximize ROI.

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Skills

Experience Level

Language

English
Advanced

Work Experience

Digital Marketing & E-Commerce Consultant | Contractor at Freelance / Contractor
July 1, 2024 - Present
Advised small and medium-sized businesses in eCommerce, growth, and performance marketing, with a strong focus on ROAS optimization and advertising efficiency. Implemented AI-powered tools to improve operational efficiency and reporting accuracy. Provided highly personalized strategies to maximize ROI across digital channels.
Head of Digital at REUSE
July 1, 2024 - October 2, 2025
Led digital strategy, enabling expansion into Mexico and strengthening operations in Chile and Peru. Achieved 7X+ ROAS consistently through optimized Google Ads and social campaigns. Managed e-commerce operations across Chile, Peru, and Mexico. Designed KPI dashboards in Looker for data-driven ad spend decisions. Implemented automated CRM workflows, boosting retention and upsell opportunities. Directed creative and social media teams to produce assets for multi-market campaigns.
Search & Social Networks Specialist at Nestlé Chile
May 1, 2022 - October 2, 2025
Developed SEO and SEM strategies, improving visibility on digital shelves and search engines. Delivered cases where organic traffic surpassed paid traffic within 12 months. Advised Nestlé business units on campaign planning and cross-channel performance optimization.
Digital Marketing Specialist at Juice Media Group
April 1, 2020 - October 2, 2025
Planned and executed campaigns on Facebook Ads, LinkedIn, and Google Ads, boosting lead generation. Conducted SEO audits and strategy development, increasing organic visibility. Managed and optimized WordPress websites to enhance user experience and performance. Built comprehensive reporting dashboards using Google Analytics and Data Studio.
Digital Marketing Manager at Agencia El Café
November 1, 2018 - October 2, 2025
Led digital marketing team and created strategic multi-channel campaigns. Oversaw social media, email marketing, and paid campaigns, improving client performance metrics. Maintained client relationships and provided data-driven recommendations.
Marketing Manager at Agencia Esquimal
December 1, 2016 - October 2, 2025
Managed all aspects of a creative digital agency, including client strategy and operations. Developed partnerships and oversaw the creative production team.
Digital Leader at Agencia Orange LATAM
March 1, 2016 - October 2, 2025
Led the digital team to design and execute digital activation strategies. Directed creative teams for multi-platform campaigns, ensuring consistent performance reporting.
Digital Marketing & E - Commerce Consultant | Contractor
July 1, 2024 - Present
Advises small and medium-sized businesses in eCommerce, growth, and performance marketing, with a strong focus on ROAS optimization and advertising efficiency. Implements AI-powered tools to improve operational efficiency and reporting accuracy. Provides highly personalized strategies to maximize ROI across digital channels. Currently focused on the Chilean market, with a portfolio open to global clients seeking analytical and creative digital marketing and ecommerce solutions.
Head of Digital at REUSE
July 1, 2024 - October 2, 2025
Led digital strategy, enabling expansion into Mexico and strengthening operations in Chile and Peru. Achieved 7X+ ROAS consistently through optimized Google Ads and social campaigns. Managed e-commerce operations across three countries (Chile, Peru, Mexico). Designed KPI dashboards in Google Looker for data-driven ad spend decisions. Implemented automated CRM workflows, boosting customer retention and upsell opportunities. Directed creative and social media teams to produce assets for multi-market campaigns.
Search & Social Networks Specialist at Nestlé Chile
May 1, 2022 - October 2, 2025
Developed SEO and SEM strategies, improving visibility on digital shelves and search engines. Delivered cases where organic traffic surpassed paid traffic within 12 months. Advised Nestlé business units on campaign planning and cross-channel performance optimization.
Digital Marketing Specialist at Juice Media Group
April 1, 2020 - October 2, 2025
Planned and executed campaigns on Facebook Ads, LinkedIn, and Google Ads, boosting lead generation. Conducted SEO audits and strategy development, increasing organic visibility. Managed and optimized WordPress websites to enhance user experience and performance. Built comprehensive reporting dashboards using Google Analytics and Data Studio.
Digital Marketing Manager at Agencia El Café
November 1, 2018 - October 2, 2025
Led digital marketing team and created strategic multi-channel campaigns. Oversaw social media, email marketing, and paid campaigns, improving client performance metrics. Maintained client relationships and provided data-driven recommendations.
Marketing Manager at Agencia Esquimal
December 1, 2016 - October 2, 2025
Managed all aspects of a creative digital agency, including client strategy and operations. Developed partnerships and oversaw the creative production team.
Digital Leader at Agencia Orange LATAM
March 1, 2016 - October 2, 2025
Led the digital team to design and execute digital activation strategies. Directed creative teams for multi-platform campaigns, ensuring consistent performance reporting.

Education

Digital Marketing Professional Program at RED Academy, Vancouver, Canada
January 1, 2019 - January 1, 2019
Corporate Entrepreneurship and New Business Diploma at Universidad Adolfo Ibáñez, Chile
January 1, 2012 - January 1, 2013
Crossmedia Production in Graphics, Web & Digital Video at Universidad Gabriela Mistral, Chile
January 1, 2008 - January 1, 2010
Multimedia Communication at Universidad del Pacífico, Chile
January 1, 2004 - January 1, 2007
Digital Marketing Professional Program at RED Academy, Vancouver, Canada
January 1, 2019 - January 1, 2019
Corporate Entrepreneurship and New Business Diploma at Universidad Adolfo Ibáñez, Chile
January 1, 2012 - January 1, 2013
Crossmedia Production in Graphics, Web & Digital Video at Universidad Gabriela Mistral, Chile
January 1, 2008 - January 1, 2010
Multimedia Communication at Universidad del Pacífico, Chile
January 1, 2004 - January 1, 2007

Qualifications

GenAI in Business: Discover the Possibilities
September 1, 2025 - October 2, 2025
Start Writing Promps like a Pro
August 1, 2025 - October 2, 2025
AI-Powered Shopping Ads Certification
January 1, 2023 - October 2, 2025
Google Analytics Individual Qualification
January 1, 2022 - October 2, 2025
BrightEdge SEO Certification
January 1, 2021 - October 2, 2025
SEMrush SEO Fundamentals & Site Audit
January 1, 2020 - October 2, 2025
Google Ads Fundamentals & Search Certification
January 1, 2019 - October 2, 2025
Google Digital Advertising Sales
January 1, 2018 - October 2, 2025
Inbound Marketing – HubSpot
January 1, 2017 - October 2, 2025
Digital Marketing & E-Commerce Courses – IAB Spain & EOI Spain
January 1, 2015 - October 2, 2025
GenAI in Business: Discover the Possibilities – University of Michigan
September 1, 2025 - October 2, 2025
Start Writing Promps like a Pro – Google
August 1, 2025 - October 2, 2025
AI - Powered Shopping Ads Certification
January 1, 2023 - October 2, 2025
Google Analytics Individual Qualification
January 1, 2022 - October 2, 2025
BrightEdge SEO Certification
January 1, 2021 - October 2, 2025
SEMrush SEO Fundamentals & Site Audit
January 1, 2020 - October 2, 2025
Google Ads Fundamentals & Search Certification
January 1, 2019 - October 2, 2025
Google Digital Advertising Sales
January 1, 2018 - October 2, 2025
Inbound Marketing – HubSpot
January 1, 2017 - October 2, 2025
Digital Marketing & E - Commerce Courses – IAB Spain & EOI Spain
January 1, 2015 - October 2, 2025

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education

Skills

Experience Level