BS

Benjamin Solaro

Available to hire

With over 10 years in digital marketing, I specialize in SEO, performance marketing, analytics, website management, email automation, and digital strategy.

About

With over 10 years in digital marketing, I specialize in SEO, performance marketing, analytics, website management, email automation, and digital strategy.

I bring international experience, having led projects in Chile, Peru, Mexico, and Canada, from both agency and customer sides. I am recognized for my problem-solving skills, team leadership, process optimization, and ability to deliver measurable results. My proactive and creative approach enables me to identify improvement opportunities and implement strategies that maximize ROI.

  • 10 years' experience
  • Joined October 2025

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Retail
  • Professional Services
  • Education

Work experience· 14 roles

Head of Digital · REUSEJul 2024 – Oct 2025 · 1 yr 4 mos

Led digital strategy, enabling expansion into Mexico and strengthening operations in Chile and Peru. Achieved 7X+ ROAS consistently through optimized Google Ads and social campaigns. Managed e-commerce operations across three countries (Chile, Peru, Mexico). Designed KPI dashboards in Google Looker for data-driven ad spend decisions. Implemented automated CRM workflows, boosting customer retention and upsell opportunities. Directed creative and social media teams to produce assets for multi-market campaigns.

Digital Marketing & E - Commerce Consultant | ContractorJul 2024 – Present · 2 yrs 5 mos

Advises small and medium-sized businesses in eCommerce, growth, and performance marketing, with a strong focus on ROAS optimization and advertising efficiency. Implements AI-powered tools to improve operational efficiency and reporting accuracy. Provides highly personalized strategies to maximize ROI across digital channels. Currently focused on the Chilean market, with a portfolio open to global clients seeking analytical and creative digital marketing and ecommerce solutions.

Head of Digital · REUSEJul 2024 – Oct 2025 · 1 yr 4 mos

Led digital strategy, enabling expansion into Mexico and strengthening operations in Chile and Peru. Achieved 7X+ ROAS consistently through optimized Google Ads and social campaigns. Managed e-commerce operations across Chile, Peru, and Mexico. Designed KPI dashboards in Looker for data-driven ad spend decisions. Implemented automated CRM workflows, boosting retention and upsell opportunities. Directed creative and social media teams to produce assets for multi-market campaigns.

Digital Marketing & E-Commerce Consultant | Contractor · Freelance / ContractorJul 2024 – Present · 2 yrs 5 mos
Search & Social Networks Specialist · Nestlé ChileMay 2022 – Oct 2025 · 3 yrs 6 mos
Search & Social Networks Specialist · Nestlé ChileMay 2022 – Oct 2025 · 3 yrs 6 mos
Digital Marketing Specialist · Juice Media GroupApr 2020 – Oct 2025 · 5 yrs 7 mos
Digital Marketing Specialist · Juice Media GroupApr 2020 – Oct 2025 · 5 yrs 7 mos

Education· 8

Digital Marketing Professional Program · RED Academy, Vancouver, Canada2019
Corporate Entrepreneurship and New Business Diploma · Universidad Adolfo Ibáñez, Chile2012 – 2013
Crossmedia Production in Graphics, Web & Digital Video · Universidad Gabriela Mistral, Chile2008 – 2010
Multimedia Communication · Universidad del Pacífico, Chile2004 – 2007

Certifications and awards· 20

GenAI in Business: Discover the Possibilities2025
Start Writing Promps like a Pro2025
AI-Powered Shopping Ads Certification2023 – 2025
Google Analytics Individual Qualification2022 – 2025

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