I am excited to express my interest in the Brand Designer – Fashion Strategy 2026 opportunity. For the past years, I have built my career in the fashion industry across multiple countries, working in visual roles, commercial development, and international project support. This experience has given me a deep understanding of how strong visual identity, storytelling, and brand consistency shape the way customers connect with a brand. I am now looking to expand my path into a more creative and strategic direction, where I can use my industry knowledge in a more conceptual way. This opportunity feels like a natural evolution — a chance to apply everything I have learned in retail, trends, styling, and customer behaviour to a branding environment that values innovation and fresh perspectives. Coming from Europe, I also bring a point of view shaped by a distinct visual culture. My background across European fashion markets gives me a unique sensitivity to trends, aesthetics, and brand storytelling, which I believe can offer valuable contrast and fresh direction for a project that aims to reach a global audience. What makes me confident about this step is the combination of my hands-on fashion background and my ability to understand brand DNA from the inside. I have worked closely with visual teams, stylists, and commercial leaders, helping to build cohesive concepts across store presentations, product stories, and international openings. This gave me a strong sense of how to translate a vision into a tangible visual world — something I am eager to explore from a brand strategy angle. I believe I can bring exactly the kind of new perspective you are looking for: • a viewpoint shaped by real fashion environments and global consumers • an understanding of trends and how they translate into visual identity • the ability to connect creative direction with commercial relevance • a fresh, international mindset informed by working across different markets For me, this transition is more than just a new project; it is a step toward the creative side of the industry where I feel I can grow the most. And for the company, I bring a blend of fashion insight, storytelling ability, and a strong sense of brand coherence — supported by a proven track record of delivering visual consistency in fast-paced, high-volume environments. I am motivated to collaborate, contribute ideas, and help shape a brand strategy that feels modern, relevant, and visually compelling. I look forward to the possibility of working together and contributing to this forward-thinking project. Warm regards, Bendegúz Bötös

Bendegúz Bötös

I am excited to express my interest in the Brand Designer – Fashion Strategy 2026 opportunity. For the past years, I have built my career in the fashion industry across multiple countries, working in visual roles, commercial development, and international project support. This experience has given me a deep understanding of how strong visual identity, storytelling, and brand consistency shape the way customers connect with a brand. I am now looking to expand my path into a more creative and strategic direction, where I can use my industry knowledge in a more conceptual way. This opportunity feels like a natural evolution — a chance to apply everything I have learned in retail, trends, styling, and customer behaviour to a branding environment that values innovation and fresh perspectives. Coming from Europe, I also bring a point of view shaped by a distinct visual culture. My background across European fashion markets gives me a unique sensitivity to trends, aesthetics, and brand storytelling, which I believe can offer valuable contrast and fresh direction for a project that aims to reach a global audience. What makes me confident about this step is the combination of my hands-on fashion background and my ability to understand brand DNA from the inside. I have worked closely with visual teams, stylists, and commercial leaders, helping to build cohesive concepts across store presentations, product stories, and international openings. This gave me a strong sense of how to translate a vision into a tangible visual world — something I am eager to explore from a brand strategy angle. I believe I can bring exactly the kind of new perspective you are looking for: • a viewpoint shaped by real fashion environments and global consumers • an understanding of trends and how they translate into visual identity • the ability to connect creative direction with commercial relevance • a fresh, international mindset informed by working across different markets For me, this transition is more than just a new project; it is a step toward the creative side of the industry where I feel I can grow the most. And for the company, I bring a blend of fashion insight, storytelling ability, and a strong sense of brand coherence — supported by a proven track record of delivering visual consistency in fast-paced, high-volume environments. I am motivated to collaborate, contribute ideas, and help shape a brand strategy that feels modern, relevant, and visually compelling. I look forward to the possibility of working together and contributing to this forward-thinking project. Warm regards, Bendegúz Bötös

Available to hire

I am excited to express my interest in the Brand Designer – Fashion Strategy 2026 opportunity. For the past years, I have built my career in the fashion industry across multiple countries, working in visual roles, commercial development, and international project support. This experience has given me a deep understanding of how strong visual identity, storytelling, and brand consistency shape the way customers connect with a brand.

I am now looking to expand my path into a more creative and strategic direction, where I can use my industry knowledge in a more conceptual way. This opportunity feels like a natural evolution — a chance to apply everything I have learned in retail, trends, styling, and customer behaviour to a branding environment that values innovation and fresh perspectives.

Coming from Europe, I also bring a point of view shaped by a distinct visual culture. My background across European fashion markets gives me a unique sensitivity to trends, aesthetics, and brand storytelling, which I believe can offer valuable contrast and fresh direction for a project that aims to reach a global audience.

What makes me confident about this step is the combination of my hands-on fashion background and my ability to understand brand DNA from the inside. I have worked closely with visual teams, stylists, and commercial leaders, helping to build cohesive concepts across store presentations, product stories, and international openings. This gave me a strong sense of how to translate a vision into a tangible visual world — something I am eager to explore from a brand strategy angle.

I believe I can bring exactly the kind of new perspective you are looking for:
• a viewpoint shaped by real fashion environments and global consumers
• an understanding of trends and how they translate into visual identity
• the ability to connect creative direction with commercial relevance
• a fresh, international mindset informed by working across different markets

For me, this transition is more than just a new project; it is a step toward the creative side of the industry where I feel I can grow the most. And for the company, I bring a blend of fashion insight, storytelling ability, and a strong sense of brand coherence — supported by a proven track record of delivering visual consistency in fast-paced, high-volume environments.

I am motivated to collaborate, contribute ideas, and help shape a brand strategy that feels modern, relevant, and visually compelling. I look forward to the possibility of working together and contributing to this forward-thinking project.

Warm regards,
Bendegúz Bötös

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Language

English
Fluent
Hungarian
Fluent

Work Experience

Commercial Manager at Zara
January 1, 2025 - Present
Led end-to-end regional commercial strategy and execution across the Netherlands. Defined seasonal visual and commercial standards, ensuring brand consistency and high execution quality. Coordinated cross-functional collaboration with Store Managers, Floor Managers and Visual teams to translate national objectives into store-level plans; guided multi-store openings and national initiatives; partnered with international teams to align on visual and commercial guidelines; led Maastricht opening in collaboration with international support teams.
Regional Visual Commercial at Zara
January 1, 2024 - January 1, 2025
Led regional visual and commercial strategy across 10 stores in the Netherlands. Planned and delivered seasonal visual changes, coached floor and visual teams to ensure consistency with brand and commercial priorities; delivered training workshops; supported store openings including Maastricht and Amsterdam; contributed to national visual initiatives and standards.
Commercial/Product Manager at Zara
January 1, 2023 - January 1, 2024
Translated national objectives into store-specific visual and commercial plans for Kids department; managed product flow, space allocation and seasonal priorities; owned end-to-end product and commercial strategy for key categories; collaborated with store managers and cross-functional teams to optimize execution and drive commercial performance.
Regional Visual Commercial Manager at Zara
January 1, 2024 - Present
Lead regional visual and commercial strategy for Zara stores in the Netherlands, overseeing cross-store collaboration across 10 stores, coordinating with Store Managers, Floor Managers and Visual Teams to co-create and execute regional commercial and visual strategies. Owned end-to-end product flow, space allocation and seasonal priorities. Championed national visual initiatives and supported store openings such as Maastricht in partnership with international teams.
Commercial / Product Manager at Zara
January 1, 2023 - December 31, 2024
Led commercial performance and visual execution at store level; planned and delivered seasonal changes, floor plans and commercial priorities; coached store floor and visual teams to improve performance and execution standards; contributed to cross-functional collaboration for regional strategy.

Education

BSc in Technical Management at Óbuda University
January 11, 2030 - January 12, 2026
BSc in Technical Management at Óbuda University
January 11, 2030 - January 12, 2026

Qualifications

Industry Experience

Retail, Media & Entertainment, Other