I’m a UI/UX Designer with 5 years of experience shaping intuitive, human-centered interfaces that feel effortless and visually meaningful across e-commerce, SaaS, and mobile applications. I combine a strong technical background in Graphic Design, UX Design, and Emerging Technologies to collaborate seamlessly with cross-functional teams and deliver designs that drive measurable results. My work includes creating high-fidelity interfaces, design systems, and marketing assets, with a track record of improving conversions and streamlining user flows across web and mobile platforms.

Benjamin Piemlue

I’m a UI/UX Designer with 5 years of experience shaping intuitive, human-centered interfaces that feel effortless and visually meaningful across e-commerce, SaaS, and mobile applications. I combine a strong technical background in Graphic Design, UX Design, and Emerging Technologies to collaborate seamlessly with cross-functional teams and deliver designs that drive measurable results. My work includes creating high-fidelity interfaces, design systems, and marketing assets, with a track record of improving conversions and streamlining user flows across web and mobile platforms.

Available to hire

I’m a UI/UX Designer with 5 years of experience shaping intuitive, human-centered interfaces that feel effortless and visually meaningful across e-commerce, SaaS, and mobile applications. I combine a strong technical background in Graphic Design, UX Design, and Emerging Technologies to collaborate seamlessly with cross-functional teams and deliver designs that drive measurable results.

My work includes creating high-fidelity interfaces, design systems, and marketing assets, with a track record of improving conversions and streamlining user flows across web and mobile platforms.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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Language

English
Fluent
Thai
Fluent

Work Experience

Graphic and UX/UI Designer Intern at EMX Manufacturing
August 1, 2025 - October 13, 2025
Contributed to the design and user experience of digital product materials, applying design principles to solve visual communication problems for internal and external stakeholders. Assisted in conceptualization and creation of a 3D motion video for product showcases, focusing on the flow and visual narrative. Created detailed mockups to visualize user interface designs and enhance user experience after focusing on information architecture and user flows to streamline the customer journey and improve overall usability.
Senior Graphic Designer at Lazada E-commerce
April 1, 2023 - October 13, 2025
Acted autonomously to lead the strategic design of digital marketing assets, including social ads, web banners, and visual content, ensuring adherence to fast-moving campaign calendars. Explored complex problems within the marketplace experience, leveraging user research and data to create simple, delightful experiences that streamlined the seller onboarding flow, resulting in a 15% increase in user-generated listings. Conceptualized and executed visual ideas for commercial campaigns, providing key visuals that tied together large promotional event series across the platform. Partnered with cross-functional teams in an agile environment to co-create scalable solutions for new product features, resulting in a 10% improvement in search-to-purchase conversion. Orchestrated a major beauty product campaign in partnership with marketing, multiple sellers, and KOLs, achieving a 20% increase in conversion and sales. Drove the key visual concept, end-to-end design of the landing page, and core
Junior Graphic Designer at Lazada E-commerce
June 1, 2022 - October 13, 2025
Applied foundational illustration and visual design skills to execute a wide array of digital assets and interface elements, maintaining brand consistency across the platform's diverse touchpoints. Utilized expert proficiency in Adobe Suite to deliver high-quality, production-ready assets and design guidelines for internal and external partner teams. Contributed to the design system by ensuring all content and campaign assets were scalable and aligned with existing design libraries. Juggled multiple, fast-turnaround projects daily, maintaining a high level of attention to detail and meeting all deadlines in a high-volume environment.
UX/UI Designer at Super Resume
October 1, 2018 - October 13, 2025
Applied strong UX and Interaction Design principles to a human resource recruiting application, developing low-to-high fidelity prototypes to validate user flows and functional design. Developed low-to-high fidelity prototypes and high-fidelity specifications, demonstrating an understanding of the end-to-end design and development handoff process.
Graphic Designer at Giving Forward
June 1, 2018 - October 13, 2025
Designed diverse product templates and information graphics, ensuring seamless alignment with the e-commerce platform's brand identity. Organized and structured visual content to enhance user accessibility and improve overall site performance.
UX/UI Designer at EXM Manufacturing Ltd
May 1, 2025 - August 1, 2025
Designed high-fidelity UI and visual assets for product landing pages and customization experiences, balancing usability, brand consistency, and technical constraints, resulting in increased task completion. Created early sketches, wireframes, and polished UI designs in Figma, supporting rapid iteration and stakeholder alignment. Designed marketing materials including banners, pamphlets, email campaigns, and social media graphics, using Adobe Photoshop, Illustrator, and InDesign. Polished 3D product visualizations and motion graphics using Blender for marketing and training content. Selected project highlights include redesigning customization flows to improve task completion and creating end-to-end UI assets for marketing campaigns.
Digital Designer at Lazada e-commerce
November 1, 2018 - April 1, 2023
Led visual and UI design for complex, data-rich e-commerce experiences used by millions of users across web and mobile platforms. Designed data-informed landing pages, leveraging heatmaps and A/B testing to validate visual hierarchy and interaction decisions. Built a comprehensive design system for large-scale campaigns with reusable components and style guides, resulting in an 80% increase in conversion. Ensured brand consistency, accessibility considerations, and visual QA across multiple surfaces and regional markets. Partnered with engineers, product managers, and marketing teams in an agile environment to deliver scalable UI solutions.
UX/UI Designer at Super Resume Ltd
June 1, 2018 - October 1, 2018
Designed mobile-first UI for a recruiting application and responsive employer portal using Sketch and InVision, focusing on clarity, usability, and visual consistency. Created information architecture, wireframes, UI layouts, and marketing visuals supporting both digital and offline channels. Designed marketing materials including banners, pamphlets, email campaigns, and social media graphics, using Adobe Illustrator, Photoshop, and InDesign. Conducted user interviews, usability tests, and behavioral analysis to identify pain points and validate design solutions.

Education

Post-graduate Certificate inInteractive Media Management - Creative Technologies at Humber Polytechnic, Etobicoke, ON, Canada
September 1, 2024 - September 1, 2025
Post-graduate Certificate in UX Design at Humber Polytechnic, Etobicoke, ON, Canada
January 1, 2023 - January 1, 2023
Bachelor of Fine and Applied Arts at Chulalongkorn University, Bangkok, Thailand
March 1, 2012 - June 30, 2016
Post-Graduate Certificate at Humber Polytechnic
January 1, 2024 - January 1, 2025
Post-Graduate Certificate at Humber Polytechnic
January 1, 2015 - January 1, 2017
Bachelor of Fine and Applied Arts at Chulalongkorn University
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Education, Manufacturing, Professional Services