Benjamin Piemlue

Contributed to the design and user experience of digital product materials, applying design principles to solve visual communication problems for internal and external stakeholders. Assisted in conceptualization and creation of a 3D motion video for product showcases, focusing on the flow and visual narrative. Created detailed mockups to visualize user interface designs and enhance user experience after focusing on information architecture and user flows to streamline the customer journey and improve overall usability.

Designed high-fidelity UI and visual assets for product landing pages and customization experiences, balancing usability, brand consistency, and technical constraints, resulting in increased task completion. Created early sketches, wireframes, and polished UI designs in Figma, supporting rapid iteration and stakeholder alignment. Designed marketing materials including banners, pamphlets, email campaigns, and social media graphics, using Adobe Photoshop, Illustrator, and InDesign. Polished 3D product visualizations and motion graphics using Blender for marketing and training content. Selected project highlights include redesigning customization flows to improve task completion and creating end-to-end UI assets for marketing campaigns.

Acted autonomously to lead the strategic design of digital marketing assets, including social ads, web banners, and visual content, ensuring adherence to fast-moving campaign calendars. Explored complex problems within the marketplace experience, leveraging user research and data to create simple, delightful experiences that streamlined the seller onboarding flow, resulting in a 15% increase in user-generated listings. Conceptualized and executed visual ideas for commercial campaigns, providing key visuals that tied together large promotional event series across the platform. Partnered with cross-functional teams in an agile environment to co-create scalable solutions for new product features, resulting in a 10% improvement in search-to-purchase conversion. Orchestrated a major beauty product campaign in partnership with marketing, multiple sellers, and KOLs, achieving a 20% increase in conversion and sales. Drove the key visual concept, end-to-end design of the landing page, and core