Shopify Online Store | Vitamins & Wellness Brand

For this UK-based vitamins and wellness brand, I executed a full-scale digital transformation as a Shopify developer and web designer. The project centered on building a responsive Shopify theme that prioritized mobile-first navigation and high-intent purchasing. As the web developer, I customized the Shopify backend to handle complex product attributes while maintaining a clean, minimalist aesthetic. My role as a conversion rate optimization expert was pivotal in refining the collection layouts and checkout architecture to ensure the brand met its aggressive sales targets.

As a brand strategist, I ensured that the health and fitness positioning remained consistent across the entire user journey. To support the sales funnel, I functioned as the marketing automation expert by integrating Klaviyo for personalized email sequencing based on customer purchase history. Data integrity was maintained through my work as a data analyst, where I configured a precision Google Analytics setup to monitor site performance and marketing ROI. This project highlights my capability as an eCommerce developer to deliver a sophisticated online presence that combines aesthetics with technical rigor and data-driven insights.

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