Shopify Online Store | Athlete Wellness Brand Canada

This project focused on building a rugged and high-performance Shopify storefront for a Canadian athlete wellness brand. Serving as the primary Shopify developer and web developer, I engineered a Shopify theme that could withstand high traffic spikes while providing a smooth interface for BCAA and electrolyte purchases. As a web designer, I focused on a sport-forward aesthetic that aligned with the brand’s professional athlete target demographic. Every element of the site was scrutinized by my internal conversion rate optimization expert standards to ensure that the mobile experience was as frictionless as the desktop version.

As a brand strategist, I worked to position the brand effectively within the Canadian and international health markets. I acted as the marketing automation expert to set up advanced Klaviyo segments, ensuring that marketing efforts were highly targeted and relevant to the user’s fitness goals. To close the loop on performance, I worked as a data analyst to implement a full Google Analytics setup, allowing for real-time tracking of eCommerce events. This holistic eCommerce developer engagement provided the client with a robust, data-backed platform designed for high-intensity market competition.

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