Marketing and copywriting professional with 6 years of experience across content development, social media management, events, and cross-functional projects. Known for building practical, engagement-driven strategies that support brand growth across multiple communication channels.

Bernadine Delacruz

Marketing and copywriting professional with 6 years of experience across content development, social media management, events, and cross-functional projects. Known for building practical, engagement-driven strategies that support brand growth across multiple communication channels.

Available to hire

Marketing and copywriting professional with 6 years of experience across content development, social media management, events, and cross-functional projects. Known for building practical, engagement-driven strategies that support brand growth across multiple communication channels.

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Language

English
Advanced
Spanish; Castilian
Beginner
Tagalog
Fluent

Work Experience

Executive Virtual Support Specialist at High call VA Organization
September 1, 2024 - Present
Organized daily tasks and streamlined workflows to improve productivity. Supported process improvements, task delegation, and automation. Managed LinkedIn profiles for the company and key executives. Maintained and optimized the company website on WordPress, ensuring SEO best practices. Assisted with event planning and logistics.
Marketing Operations Specialist / Marketer (Stakeholder coordination, web & SEO, events, tech tooling) at SVC Group of Companies (ARMI, Team Recruit, and SVC)
September 1, 2024 - June 1, 2026
Developed and executed content strategies for the website and social media. Created persuasive content across email, SMS, and ads. Managed website content (WordPress) with SEO best practices, supported AI/technical SEO initiatives (site audits, crawlability, page speed, structured data), and built link-building strategy. Automated marketing operations and reporting using tools such as n8n and Make.com. Coordinated global marketing events (planning, logistics, stakeholder communication) and managed localized web content across regions with internal translators and regional teams. Evaluated and led onboarding of new technologies and provided internal training and documentation. Supported execution of cross-functional marketing and operational workflows.
Marketing Automation / Marketing Events / Virtual Support Specialist at Market Operations Specialist (listed within role experience)
September 1, 2024 - June 1, 2026
September 2024 to June 2026: Organized daily tasks and streamlined workflows for improved productivity. Supported process improvement, task delegation, and automation. Managed LinkedIn profiles for the company and key executives. Maintained and optimized the company website on WordPress with SEO best practices. Assisted with event planning and logistics.
Marketing Operations Specialist (copywriting, website/social content, campaign support) at SVC Group of Companies (ARMI, Team Recruit, and SVC)
August 1, 2024 - December 1, 2025
Worked as copywriter focusing on content creation and promotion across channels. Developed content and supported brand communication through web and social platforms, including content strategy and campaign outputs.
Executive Virtual Support Specialist at High call (V(A)O / listed under executive virtual supports)
August 1, 2024 - December 1, 2025
August 2024 to December 2025: Supported executive virtual operations by organizing daily tasks and streamlining workflows to improve productivity. Included process improvement, task delegation, and automation. Managed LinkedIn profiles and maintained WordPress site with SEO best practices. Assisted with event planning and logistics.
Copywriter at Ogilvy
January 1, 2024 - December 1, 2025
Worked as a Copywriter at Ogilvy, known for strategic creative work. Crafted captivating stories and copy across multiple media such as film, print, radio, outdoor activations, digital, PR, and social. Converted campaign ideas into BTL, OOH, and digital executions that connected with target audiences. Collaborated with notable creative directors on high-profile campaigns and developed brand narratives resonating with diverse audiences.
Copywriter / MEP Project Manager / Marketing Operations Specialist at SVC Group of Companies (ARM I, Team Recruit, and SVC)
January 1, 2023 - July 1, 2024
January 2023 to July 2024: Helped organize events, wrote event scripts, and promoted content across social media. Developed and executed content strategies for the website and social platforms, creating persuasive content for multiple channels including email, SMS, and ads. Worked across branding content strategy, copywriting, social media management calendar, technical SEO basics (site audits, crawlability, page speed optimization, structured data), and link-building strategy. Managed and updated localized website content across multiple regions using Webflow, coordinating with internal translators and regional teams. Planned, coordinated, and executed marketing events globally, including logistics and stakeholder communication.
Copywriter & Content Strategist at The Loop Digital Marketing
May 1, 2022 - November 1, 2022
Crafted high-quality social media content plans aligned with brand objectives. Brainstormed and pitched creative campaign proposals across industries. Drove successful social media campaign executions for platforms such as Facebook, Instagram, and TikTok. Managed end-to-end campaign execution from concept to delivery, ensuring timely and effective outcomes. Monitored social media trends and analytics to refine content strategy and improve performance.
Copywriter & Content Strategist (The Loop Digital Marketing) at The Loop Digital Marketing
May 1, 2022 - November 1, 2022
May 2022 to November 2022: Crafted high-quality social media content plans aligned with brand objectives and effectively engaged target audiences. Brainstormed and pitched creative campaign proposals to brands across different industries. Drove successful social media campaign executions on Facebook, Instagram, and TikTok. Managed end-to-end campaign execution from concept to delivery, ensuring timely and effective outcomes. Monitored social media trends and analytics to refine content strategies.
Social Media Manager & Copywriter at SVC / Staffing Venture Capital (ARMI) and client Strata Identity
June 1, 2019 - April 1, 2022
Provided administrative support including writing emails and drafting memos and participating in M&A calls with the CEO. Wrote engaging blogs and created social media content to enhance the company’s online presence. Managed end-to-end Strata’s online presence on platforms such as YouTube and LinkedIn, coordinating a team for graphic design and video editing. Developed a comprehensive database of AI tools for sales and marketing for ARMI, supporting targeted outreach and lead nurturing.
Social Media Manager & Copywriter at SVC / Stafing Venture Capital (ARM I client Strata Identity)
June 1, 2019 - April 1, 2022
June 2019 to April 2022: Focused on scraping data and sending personalized emails to generate and nurture leads. Provided administrative support including writing emails, drafting memos, and participating in M&A calls with the CEO. Wrote engaging blogs and created social media content to strengthen the company’s online presence. Also managed project work for ARM I as an offshore marketing agency client (Strata Identity), including managing Strata’s online presence on YouTube and LinkedIn and maintaining a database of AI tools for sales and marketing.
Copywriter / Administrative Support (Lead generation support) at Staffing Venture Capital (ARMI)
January 1, 2015 - December 31, 2019
Focused on scraping data and sending personalized emails to generate and nurture leads. Supported administrative tasks including writing emails and drafting memos, and participated in M&A calls. Produced content assets such as blogs and social media posts to strengthen online presence.

Education

Bachelor of Advertising & Public Relations at Polytechnic University of the Philippines
January 1, 2019 - November 1, 2022
Bachelor of Advertising & Public Relations at Polytechnic University of the Philippines
January 1, 2019 - November 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Financial Services