- Digital Marketer
- Social Media Freelancer
- Social Media Manager
Bernardita Tapia
- Chile
- 1 project
I'm Bernardita Tapia, a Social Media Manager and Strategist from Chile who loves media and design. I enjoy turning ideas into engaging content and strategies that help brands connect with audiences across channels.
About
I’m Bernardita Tapia, a Social Media Manager and Strategist from Chile who loves media and design. I enjoy turning ideas into engaging content and strategies that help brands connect with audiences across channels. I’m passionate about visuals and storytelling that resonate with real people.
I believe that growth comes from building real connections, not just chasing trends, and I love collaborating with teams to craft thoughtful, human-centered social media experiences.
- Joined November 2024
Skills· 30
Adobe Photoshop
Canva
Figma
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe XD- Social Media Design
Google Drive- Google Ads
- Copywriting
- Adobe After Effects
- CapCut
WordPress- Presentation Design
Facebook Ads- Illustration
JavaScript- Power BI
- SEO
- Tableau
Adobe Premiere Pro
CSS
HTML5
Python- SQL
- Childrens Book Illustration
- Character Design
- Book Illustration
- Animation
Languages
- Spanish; CastilianFluent
- EnglishFluent
- KoreanIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
Projects · 1
Work experience
Social Media Manager · Estée Lauder ChileJan 2024 – Present · 2 yrs 11 mos
Current role as Social Media Manager at Estée Lauder Chile. Responsible for content planning and scheduling, copywriting and storytelling, and visual content creation across Canva, Adobe Creative Suite, Figma, CapCut, and Premiere. Manages paid ads (Meta Ads, TikTok Ads, Google Ads) and oversees analytics (Meta Business Suite, TikTok Analytics, and Google Analytics). Leads social media SEO (captions, hashtags, trends) and community management (engagement, DMs, moderation). Uses Hootsuite and Notion for project management and collaborates with cross-functional teams to align campaigns with brand goals.
Social Media Manager · Estee Lauder ChileJan 2024 – Present · 2 yrs 11 mos
Freelance social media manager responsible for content planning and scheduling, copywriting and storytelling, visual content creation using Canva and Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator); paid ads management (Meta Ads, TikTok Ads, Google Ads); analytics (Meta Business Suite, TikTok Analytics, Google Analytics); social media SEO (captions, hashtags, trends); community management (engagement, DMs, moderation); and project management with Hootsuite and Notion.
Certifications and awards
Adobe Social Media Content and Strategy2024 – 2025
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