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I'm Bernardita Tapia, a Social Media Manager and Strategist from Chile who loves media and design. I enjoy turning ideas into engaging content and strategies that help brands connect with audiences across channels. I’m passionate about visuals and storytelling that resonate with real people. I believe that growth comes from building real connections, not just chasing trends, and I love collaborating with teams to craft thoughtful, human-centered social media experiences.…I'm Bernardita Tapia, a Social Media Manager and Strategist from Chile who loves media and design. I enjoy turning ideas into engaging content and strategies that help brands connect with audiences across channels. I’m passionate about visuals and storytelling that resonate with real people. I believe that growth comes from building real connections, not just chasing trends, and I love collaborating with teams to craft thoughtful, human-centered social media experiences.

Bernardita Tapia

Social Media Manager, Social Media Freelancer, Digital Marketer, +7

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I'm Bernardita Tapia, a Social Media Manager and Strategist from Chile who loves media and design. I enjoy turning ideas into engaging content and strategies that help brands connect with audiences across channels. I’m passionate about visuals and storytelling that resonate with real people. I believe that growth comes from building real connections, not just chasing trends, and I love collaborating with teams to craft thoughtful, human-centered social media experiences.…I'm Bernardita Tapia, a Social Media Manager and Strategist from Chile who loves media and design. I enjoy turning ideas into engaging content and strategies that help brands connect with audiences across channels. I’m passionate about visuals and storytelling that resonate with real people. I believe that growth comes from building real connections, not just chasing trends, and I love collaborating with teams to craft thoughtful, human-centered social media experiences.

Available to hire

I’m Bernardita Tapia, a Social Media Manager and Strategist from Chile who loves media and design. I enjoy turning ideas into engaging content and strategies that help brands connect with audiences across channels. I’m passionate about visuals and storytelling that resonate with real people.

I believe that growth comes from building real connections, not just chasing trends, and I love collaborating with teams to craft thoughtful, human-centered social media experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Korean

Intermediate

Work Experience

Social Media Manager at Estee Lauder Chile

January 1, 2024 - Present

Freelance social media manager responsible for content planning and scheduling, copywriting and storytelling, visual content creation using Canva and Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator); paid ads management (Meta Ads, TikTok Ads, Google Ads); analytics (Meta Business Suite, TikTok Analytics, Google Analytics); social media SEO (captions, hashtags, trends); community management (engagement, DMs, moderation); and project management with Hootsuite and Notion.

Social Media Manager at Estée Lauder Chile

January 1, 2024 - Present

Current role as Social Media Manager at Estée Lauder Chile. Responsible for content planning and scheduling, copywriting and storytelling, and visual content creation across Canva, Adobe Creative Suite, Figma, CapCut, and Premiere. Manages paid ads (Meta Ads, TikTok Ads, Google Ads) and oversees analytics (Meta Business Suite, TikTok Analytics, and Google Analytics). Leads social media SEO (captions, hashtags, trends) and community management (engagement, DMs, moderation). Uses Hootsuite and Notion for project management and collaborates with cross-functional teams to align campaigns with brand goals.