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I am a multidisciplinary designer with a background in architecture, specializing in UI/UX and creative design. With strong foundations in spatial thinking, user-centered design, and visual storytelling, I translate complex ideas into clear, functional, and impactful experiences across digital and physical environments. I enjoy bridging strategy, creativity, and usability to deliver thoughtful design solutions aligned with both user needs and business goals.…I am a multidisciplinary designer with a background in architecture, specializing in UI/UX and creative design. With strong foundations in spatial thinking, user-centered design, and visual storytelling, I translate complex ideas into clear, functional, and impactful experiences across digital and physical environments. I enjoy bridging strategy, creativity, and usability to deliver thoughtful design solutions aligned with both user needs and business goals.

Bertha Effendi

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I am a multidisciplinary designer with a background in architecture, specializing in UI/UX and creative design. With strong foundations in spatial thinking, user-centered design, and visual storytelling, I translate complex ideas into clear, functional, and impactful experiences across digital and physical environments. I enjoy bridging strategy, creativity, and usability to deliver thoughtful design solutions aligned with both user needs and business goals.…I am a multidisciplinary designer with a background in architecture, specializing in UI/UX and creative design. With strong foundations in spatial thinking, user-centered design, and visual storytelling, I translate complex ideas into clear, functional, and impactful experiences across digital and physical environments. I enjoy bridging strategy, creativity, and usability to deliver thoughtful design solutions aligned with both user needs and business goals.

Available to hire

I am a multidisciplinary designer with a background in architecture, specializing in UI/UX and creative design.
With strong foundations in spatial thinking, user-centered design, and visual storytelling, I translate complex ideas into clear, functional, and impactful experiences across digital and physical environments. I enjoy bridging strategy, creativity, and usability to deliver thoughtful design solutions aligned with both user needs and business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Fluent

Work Experience

Creative Designer at PT Lippo Karawaci, TBK

September 1, 2023 - December 31, 2023

Create visual materials for presentations, marketing, and internal communications; support brand and campaign execution through digital design assets; assist business teams with reports, proposals, and pitch decks

Event Administrative Assistant at UPH Architecture

June 1, 2022 - Present

Assisted in event registrations, check-in, and on-site support to ensure smooth event operations

Head of Journalism Division at Pelita Harapan University (PU Context Division)

January 1, 2021 - January 1, 2022

Led journalism division; developed internal communications and content strategy for the architecture program

Member, PU Context Division at Pelita Harapan University

January 1, 2020 - January 1, 2021

Member of PU Context Division; contributed to organizational activities

Architect at Pelita Harapan University, School of Design

January 1, 2020 - January 1, 2022

Member of PUC Context Division; Head of Journalistic Division; collaborated with organizers, educators, and participants to gather and incorporate content for university events and publications.

Assistant / Registration Lead at UPH Architecture

June 1, 2022 - December 31, 2022

Assisted in the smooth registration process, contributing to efficient check-in and a well-organized event.