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My name is Betanya Makonnen, a creative Social Media Manager currently working with non for profit Brave Hearts Ethiopia on a volunteer basis. I craft engaging content calendars, design eye-catching visuals, and collaborate with international teams to amplify reach and impact. I enjoy turning data-driven insights into friendly, on-brand narratives that connect with local communities. My approach blends strategy with storytelling to grow audiences, attract sponsors, and strengthen brand presence.…My name is Betanya Makonnen, a creative Social Media Manager currently working with non for profit Brave Hearts Ethiopia on a volunteer basis. I craft engaging content calendars, design eye-catching visuals, and collaborate with international teams to amplify reach and impact. I enjoy turning data-driven insights into friendly, on-brand narratives that connect with local communities. My approach blends strategy with storytelling to grow audiences, attract sponsors, and strengthen brand presence.

Betanya Makonnen

Social Media Manager, Content Creator, Brand Designer, +1

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My name is Betanya Makonnen, a creative Social Media Manager currently working with non for profit Brave Hearts Ethiopia on a volunteer basis. I craft engaging content calendars, design eye-catching visuals, and collaborate with international teams to amplify reach and impact. I enjoy turning data-driven insights into friendly, on-brand narratives that connect with local communities. My approach blends strategy with storytelling to grow audiences, attract sponsors, and strengthen brand presence.…My name is Betanya Makonnen, a creative Social Media Manager currently working with non for profit Brave Hearts Ethiopia on a volunteer basis. I craft engaging content calendars, design eye-catching visuals, and collaborate with international teams to amplify reach and impact. I enjoy turning data-driven insights into friendly, on-brand narratives that connect with local communities. My approach blends strategy with storytelling to grow audiences, attract sponsors, and strengthen brand presence.

Available to hire

My name is Betanya Makonnen, a creative Social Media Manager currently working with non for profit Brave Hearts Ethiopia on a volunteer basis. I craft engaging content calendars, design eye-catching visuals, and collaborate with international teams to amplify reach and impact.

I enjoy turning data-driven insights into friendly, on-brand narratives that connect with local communities. My approach blends strategy with storytelling to grow audiences, attract sponsors, and strengthen brand presence.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Social Media Manager at Brave Hearts Ethiopia

September 1, 2024 - Present

Developed and scheduled short and long-form content, ensuring alignment with brand messaging. Designed graphics and visual assets that significantly enhanced post visibility and engagement, resulting in a 50.4% increase in profile visits over a 60-day period. Led a budget-conscious content strategy that increased engagement and expanded audience reach, with 23.9% of interactions coming from new audiences, helping grow brand visibility and attract sponsor interest. Collaborated with an international on-site team, providing direction for content, including specifying photo styles and formulating interview-based questions for engaging captions. Analyzed previous campaign performance and audience demographics to refine targeting, focusing on Melbourne-based Instagram users following an in-person fundraising event. The main post reached 20,420 users and generated 138 profile interactions, strengthening local brand presence.