Available to hire
Content marketing specialist with 10+ years creating content for fintech, SaaS, hospitality, and B2B brands. Recent experience in editorial strategy, analytics, and performance optimization.
Led audience research, keyword analysis, and performance insights to drive organic growth and engagement. Owns content strategy and editorial planning across hospitality accounts, manages end-to-end multi-channel content, and supports client bookings exceeding $7,500.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Lifestyle Blogger & Digital Creator at Frugal Hen
September 1, 2024 - PresentFounded and manages an niche lifestyle brand, producing SEO-driven long-form content across frugal living, personal finance, wellness, and smart purchasing. Develops monetized, reader-first finance-adjacent content and digital products. Leads content strategy using audience research, keyword analysis, and performance insights to drive organic growth and engagement.
Senior Content Marketing Specialist/Writer at ThinkReservations
July 8, 2024 - PresentI manage full-lifecycle content marketing and project management for hospitality clients, creating and optimizing website copy, blog content, newsletters, and social media.
My work includes SEO, AIO, GEO, E-E-A-T, reader intent, internal and external linking strategy, and image creation and optimization. I tailor every piece to each client’s distinct voice and style, edit content from other writers, collaborate directly with clients, and use GA4 and Google Search Console to monitor performance and guide improvements.
Content Marketing Writer, ThinkReservations at ThinkReservations
July 1, 2024 - PresentOwns content strategy and editorial planning across 26 hospitality accounts, aligning SEO, audience insights, and business goals to drive engagement and growth. Manages end-to-end content marketing for 13 hospitality clients, producing multi-channel content including blogs, newsletters, social, case studies, and thought leadership. Uses GA4, newsletter metrics, and social analytics to optimize content performance, guide updates and rewrites, and inform lifecycle content decisions; contributed to reported client bookings exceeding $7,500.
Personal Finance Writer (Freelance)
February 1, 2014 - July 31, 2024Created and updated long-form, conversion-focused content for mortgage, fintech, and financial institutions (B2C and B2B). Collaborates with designers, SEO specialists, editors, marketing managers, and entrepreneurs to improve communication and cross-functional alignment. Produced mortgage and banking content for brokerages, banks, and credit unions while adhering to brand guidelines, disclosure requirements, and accuracy standards.
Freelance Content Marketing Writer & Copywriter at Freelance
February 1, 2014 - PresentI provided freelance content marketing and copywriting services for clients across a range of industries, writing website copy, blog content, sales pages, case studies, email copy, social media content, and long-form assets, including white papers.
I also developed six-month editorial plans with topic ideas, SEO keywords, meta descriptions, content briefs, and article structures.
For select projects, I created social media graphics to support written content.
I collaborated with clients, designers, editors, and SEO specialists to produce content aligned with brand voice, audience needs, search intent, and marketing goals.
Education
Bachelor of Communication at Southern New Hampshire University
December 19, 2024B.A. / B.S. in Communications at Southern New Hampshire University HubSpot Academy
January 1, 2019 - February 28, 2021Qualifications
HubSpot Inbound Marketing Certificate
April 9, 2026 - August 24, 2026The HubSpot Inbound Marketing certification covered how to attract, engage, and build relationships with audiences through customer-focused content and inbound strategy.
I strengthened my knowledge of buyer personas, the buyer’s journey, content strategy, lead generation, conversion paths, email marketing, and performance measurement.
The certification emphasized creating valuable content that supports both audience needs and business goals.
Canva Essentials Certificate
June 14, 2026 - June 14, 2026Canva Graphic Design Essentials
June 8, 2026 - June 19, 2026The Canva Graphic Design Essentials certification strengthened my understanding of core graphic design principles and how to apply them to real-world visual content.
I developed skills in visual hierarchy, composition, typography, color theory, branding, and layout while learning how to create designs that are clear, cohesive, and visually engaging.
The certification also reinforced how thoughtful design choices can support communication, strengthen brand consistency, and make marketing content more effective across digital platforms.
HubSpot Academy Inbound Marketing Certification
January 1, 2019 - August 24, 2026Professional Writing Coursework (Coursework)
January 1, 2019 - February 28, 2021Industry Experience
Financial Services, Professional Services, Software & Internet, Healthcare, Travel & Hospitality, Real Estate & Construction, Consumer Goods, Wholesale & Distribution, Computers & Electronics, Media & Entertainment, Education
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