Beth Casey

Founded and manages an niche lifestyle brand, producing SEO-driven long-form content across frugal living, personal finance, wellness, and smart purchasing. Develops monetized, reader-first finance-adjacent content and digital products. Leads content strategy using audience research, keyword analysis, and performance insights to drive organic growth and engagement.

I manage full-lifecycle content marketing and project management for hospitality clients, creating and optimizing website copy, blog content, newsletters, and social media. My work includes SEO, AIO, GEO, E-E-A-T, reader intent, internal and external linking strategy, and image creation and optimization. I tailor every piece to each client’s distinct voice and style, edit content from other writers, collaborate directly with clients, and use GA4 and Google Search Console to monitor performance and guide improvements.

Owns content strategy and editorial planning across 26 hospitality accounts, aligning SEO, audience insights, and business goals to drive engagement and growth. Manages end-to-end content marketing for 13 hospitality clients, producing multi-channel content including blogs, newsletters, social, case studies, and thought leadership. Uses GA4, newsletter metrics, and social analytics to optimize content performance, guide updates and rewrites, and inform lifecycle content decisions; contributed to reported client bookings exceeding $7,500.