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I'm a commercially driven content leader with 5+ years of experience delivering measurable growth for global ecommerce brands. I specialise in cross-functional, data-informed content strategies and creative operations that accelerate revenue across EU and US marketplaces. I thrive in collaborative environments and love turning insights into scalable processes and tangible results.…

Bethany Scarlett Fisher

Content Producer, Content Designer, Creative Director, +2

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I'm a commercially driven content leader with 5+ years of experience delivering measurable growth for global ecommerce brands. I specialise in cross-functional, data-informed content strategies and creative operations that accelerate revenue across EU and US marketplaces. I thrive in collaborative environments and love turning insights into scalable processes and tangible results.…

Available to hire

I’m a commercially driven content leader with 5+ years of experience delivering measurable growth for global ecommerce brands. I specialise in cross-functional, data-informed content strategies and creative operations that accelerate revenue across EU and US marketplaces. I thrive in collaborative environments and love turning insights into scalable processes and tangible results.

Skills

SEO

Brand Identity

Experience Level

SEO

Expert

Brand Identity

Expert

Work Experience

E-commerce Manager & Executive Assistant at Luzern (Global Ecommerce Acceleration Partner)

January 1, 2021 - Present

Lead end-to-end content strategy for Amazon, retail marketplaces & D2C sites across EU & US. Translate category research, keyword insights and performance data into conversion-focused content roadmaps. Manage planning, briefing and delivery processes from analysis through to optimization. Define content KPIs and lead testing strategies to optimize performance and conversions. Manage cross-functional teams and freelancer networks across multiple markets with on-time, budget-aligned execution. Introduced AI-assisted tools, templates and automation to structure and streamline production workflows. Delivered YoY traffic growth and revenue uplift for key accounts. Partnered with senior stakeholders to align content strategy with commercial objectives and growth targets. Oversaw ecommerce operations, logistics and retail partnerships; analyzed sales data to inform promotions and product strategy; coordinated partnerships with John Lewis & Fortnum & Mason.