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Creative director and project manager specializing in Shopify eCommerce website design, brand identity, and marketing graphics. I lead client onboarding, theme customization, content design, and end-to-end project delivery using organized workflows and clear communication.…

Bethanie Hillier

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Creative director and project manager specializing in Shopify eCommerce website design, brand identity, and marketing graphics. I lead client onboarding, theme customization, content design, and end-to-end project delivery using organized workflows and clear communication.…

Available to hire

Creative director and project manager specializing in Shopify eCommerce website design, brand identity, and marketing graphics. I lead client onboarding, theme customization, content design, and end-to-end project delivery using organized workflows and clear communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Sr. Graphic Designer at New U Life

August 1, 2024 - Present

Led design strategy across digital and print to strengthen brand presence and drive engagement. Supported major initiatives including a company-wide rebrand and office design overhaul, maintaining a cohesive visual identity across platforms.

Creative Director, Project Manager at Rise Online Marketing

January 1, 2021 - August 31, 2024

Created, customized, and managed client eCommerce Shopify websites. Oversaw client onboarding and Shopify account setup. Customized Shopify themes, created custom design elements, and managed website content. Coordinated design and development tasks using Trello and maintained consistent client communication throughout the design process.

Graphic Designer, Writer at Freelance/Contracting

October 1, 2017 - Present

Delivered design and content work for hundreds of clients across multiple industries. Managed timelines, expectations, and communication from discovery through delivery. Collaborated with developers on website-oriented tasks. Projects included websites, landing pages, email marketing, social media design and management, printed collateral, branding, logo design, catalogs, and magazine ads.

Senior Graphic Designer, Jr. UX Designer at Studies Weekly

April 1, 2017 - October 31, 2017

Maintained and updated staff dashboard and student portal. Created a company-wide style guide, designed educational resources and landing pages, and supported the Senior UX Designer with portal management.

Senior Website & Graphic Designer at Banyan (formerly Social Dental)

January 1, 2016 - January 31, 2017

Built an inventory of website templates tailored for healthcare clients. Partnered with development to anticipate customer needs, supported marketing with graphics and ads, and designed an online store (including directing merchandise photo shoots). Produced Instagram and Facebook social media graphics, branded email newsletters, printed workbooks and sales materials, and signage/banner/stage backdrop assets for corporate events. Contributed to the 2025 rebrand/visual identity refresh and assisted with interior elements for the new headquarters.