Hi! I’m a bold, imaginative designer and illustrator with a flair for licensed product design. I blend creativity with purpose to transform everyday products into distinctive designs that resonate with individuality and charm. I enjoy collaborating with retailers, buyers, licensors and creative teams to develop engaging seasonal ranges, packaging and visual identities. My experience spans garment and textile design, illustration, branding and editorial projects, and I’m passionate about creating work that connects with diverse customers.

Bethany Bell

Hi! I’m a bold, imaginative designer and illustrator with a flair for licensed product design. I blend creativity with purpose to transform everyday products into distinctive designs that resonate with individuality and charm. I enjoy collaborating with retailers, buyers, licensors and creative teams to develop engaging seasonal ranges, packaging and visual identities. My experience spans garment and textile design, illustration, branding and editorial projects, and I’m passionate about creating work that connects with diverse customers.

Available to hire

Hi! I’m a bold, imaginative designer and illustrator with a flair for licensed product design. I blend creativity with purpose to transform everyday products into distinctive designs that resonate with individuality and charm.

I enjoy collaborating with retailers, buyers, licensors and creative teams to develop engaging seasonal ranges, packaging and visual identities. My experience spans garment and textile design, illustration, branding and editorial projects, and I’m passionate about creating work that connects with diverse customers.

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Work Experience

Designer at TDP Textiles
January 1, 2023 - Present
Designs licensed garments across nightwear, daywear, rainwear and underwear for adults and children. Collaborates with online retailers including Truffle Shuffle, Vanilla Underground and GetTrend, as well as UK supermarkets such as Sainsbury’s and Tesco. Communicates with customers about product designs, monitors seasonal trends and licenses, works with licensors, and creates technical CADs for approval. Cross-references Pantone colours and checks product samples to ensure they align with original designs and quality standards.
Designer at Fashion UK
December 1, 2022 - July 1, 2023
Worked with buyers in Norway to develop seasonal licensed ranges across daywear, nightwear and essentials. Ensured designs followed licensor guidelines and restrictions, managed and briefed team members, and created engaging designs for popular licenses. Presented seasonal ranges to buyers in Norway, maintained strong client communication and supported the development of customer-focused collections.
Sock Designer at Roy Lowe & Sons
July 1, 2021 - December 1, 2022
Designed socks and slippers for seasonal collections for major retailers including ASOS, Next, Primark and UK supermarkets. Worked with buyers and licensors to ensure products met licensing guidelines and customer expectations, primarily supporting Primark men’s, ladies’ and children’s ranges. Also created packaging for licensed orders and developed new products for the company’s Roy’s Boys brand.
Editorial Assistant at Nottingham Contemporary
January 1, 2020 - January 1, 2021
Participated in a collaborative placement project during the final year of university. Worked with a team to produce ‘Response’, a publication, including formatting text and imagery supplied by team members. Liaised with the printing company to ensure the document met print specifications and helped coordinate an exhibition event at the end of the project.

Education

MA Illustration (Distinction) at Nottingham Trent University
January 1, 2020 - January 1, 2021
BA (Hons) Graphic Design (1:1) at Nottingham Trent University
January 1, 2016 - January 1, 2019
A-Levels at Toothill College
January 1, 2014 - January 1, 2016
GCSE at The Newark Academy
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Education, Manufacturing