I’m Bethel, a fashion-forward designer and digital marketing professional with a global education and work experience spanning Europe, Asia, Africa and the UK. I’ve built a track record in luxury retail, social media growth, and brand operations, combining creative design with data-driven strategy to deliver standout brand experiences. I thrive in collaborative environments and enjoy turning insights into engaging content and efficient processes. I’m excited to bring a global perspective and hands-on hustle to a forward‑thinking brand.

Bethel M

I’m Bethel, a fashion-forward designer and digital marketing professional with a global education and work experience spanning Europe, Asia, Africa and the UK. I’ve built a track record in luxury retail, social media growth, and brand operations, combining creative design with data-driven strategy to deliver standout brand experiences. I thrive in collaborative environments and enjoy turning insights into engaging content and efficient processes. I’m excited to bring a global perspective and hands-on hustle to a forward‑thinking brand.

Available to hire

I’m Bethel, a fashion-forward designer and digital marketing professional with a global education and work experience spanning Europe, Asia, Africa and the UK. I’ve built a track record in luxury retail, social media growth, and brand operations, combining creative design with data-driven strategy to deliver standout brand experiences.

I thrive in collaborative environments and enjoy turning insights into engaging content and efficient processes. I’m excited to bring a global perspective and hands-on hustle to a forward‑thinking brand.

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Language

English
Fluent
French
Advanced
German
Intermediate
Swahili
Intermediate

Work Experience

Sales Advisor at Dune London Ltd
September 1, 2025 - December 1, 2025
Applied customer focused sales techniques to increase customer acquisitions and support sales revenue growth through strategic up-selling and cross-selling of associated products. Built strong client relationships by identifying individual customer needs and delivering tailored product recommendations; contributing to improved customer satisfaction and repeat purchases. Collaborated with store team to achieve store KPIs and provide a consistent brand experience aligned with company standards.
Studio Manager at Coco Conran Bridal
March 1, 2025 - May 1, 2025
Managed day-to-day studio operations, overseeing workflows, client coordination, and service delivery to ensure operational efficiency and high customer satisfaction. Developed a data-driven, community-focused social media strategy across TikTok, Pinterest, and Instagram, using audience insights and competitor analysis to optimise performance, driving a 240% increase in Pinterest views within 4 weeks and supporting brand growth objectives.
Retail Operations Intern at Christian Dior - Singapore
January 1, 2023 - July 1, 2023
Managed the operational activities for the Dior SS23 Pop-Up Retail Activation at ION Orchard, contributing SGD 7 million to total sales. Hosted weekly retro planning meetings to coordinate and align all participating departments. Oversaw APAC Retail Performance & Operations initiatives for the local Singapore market, including After Sales CARE Services, Best in Stock Excellence Accreditation of Changi Airport boutique, and Retail Excellence (Transfer Sell Through, Shrinkage Rate, 5S). Collaborated with the Regional Operations team, local boutique leaders, and operations systems to ensure compliance with storage regulations, implementation of regional processes, and application of suggested company “Best Practices” across all SG boutiques. Provided support for the roll-out of digital projects specific to the Singapore market, such as Dior Pay. Managed various daily administrative tasks to support boutique operations, including vendor coordination and purchase orders, stock taking, a
Social Media Manager - TikTok and Pinterest at WIGgIT Ltd
August 1, 2021 - November 1, 2024
Managed brand presence across Social Media Platforms (Pinterest and TikTok), developing and executing organic strategies focusing on driving sales, growing community engagement and brand visibility. Grew Pinterest presence organically from 8K to 1.5M+ monthly views within months, establishing it as the brand’s second-highest performing channel and driving repeated product sell-outs. Introduced TikTok affiliate program, managing influencer relationships to expand brand awareness, selecting influencers that best resonated with the consumer. Analyzed current and emerging market trends to improve SEO and inform the direction of social media campaigns and strategies with the intention of driving sales and building customer loyalty. Created visual aids and content in the forms of graphics, videos, blog posts, emails and podcasts to communicate brand expression.
Marketing Business Development Intern at SVOSVA Ltd
July 1, 2021 - December 1, 2021
Coordinated and planned SVOSVA’s Oxford Street pop-up and relaunch event, showcasing the “Juxtaposition Collection.” Supported the development and rollout of a multi-channel brand relaunch strategy, including influencer outreach, PR packaging, and digital/ecommerce content creation and production.

Education

International Bachelor’s in Business Administration – Global Track at EDHEC Business School
September 1, 2019 - July 1, 2023
Exchange Program at UCLA Extension
September 1, 2020 - July 1, 2021
Exchange Program at Nanyang Technological University
January 1, 2022 - December 1, 2022
Foundation in Fashion Design & Business at ESMOD Paris
February 1, 2019 - July 1, 2019

Qualifications

International Trade and Commerce
January 11, 2030 - April 22, 2026
Business Management
January 11, 2030 - April 22, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality, Manufacturing