Dear Hiring Manager,, I am writing to express my enthusiastic interest in the Social Media Manager position, as advertised on the Twine platform. This opportunity is an ideal match for my strategic digital marketing background and my deep personal connection to the beauty and aesthetics sector. My professional experience includes spearheading digital marketing and social media management for a divorce online service. This work required an extreme level of sensitivity, precision, and strategic communication to handle complex, high-stakes information while building trust with an audience seeking specialized services—a skill directly transferable to the discretion and premium positioning required for a luxury medical brand. My dedication to aesthetics is rooted in my personal passion and education, including my studies in media makeup. This background has provided me with an innate understanding of visual trends, beauty standards, and what compels a luxury consumer in the self-improvement space. I am confident in my capability to leverage this unique blend of sensitivity and creative expertise to significantly grow your client's Instagram and TikTok presence, fostering a vibrant, engaged online community that perfectly reflects their premium image. Core Competencies & Deliverables My experience directly aligns with your requirements: Bilingual Content Creation & Strategy: I excel at crafting and scheduling compelling photo and video content using tools like Later and Meta Suite, and possess strong proficiency in editing tools (e.g., CapCut and Adobe Creative Suite). I am adept at writing engaging, nuanced copy and video scripts tailored for a luxury medical audience in both English and Spanish. Community Management: I have proven experience managing customer engagement and building community, ensuring all interactions are professional, prompt, and align with the brand’s high standards. Strategic Collaboration: I am prepared to work closely with the strategist and production team to ensure all content and paid advertising efforts (including Facebook and Instagram Ads) are synchronized with overarching marketing goals. I am eager to discuss how my distinct blend of strategic sensitivity from my digital marketing experience and my creative eye from the beauty sector can immediately elevate your client’s digital footprint. Thank you for your time and consideration.

Beth Keenan

Dear Hiring Manager,, I am writing to express my enthusiastic interest in the Social Media Manager position, as advertised on the Twine platform. This opportunity is an ideal match for my strategic digital marketing background and my deep personal connection to the beauty and aesthetics sector. My professional experience includes spearheading digital marketing and social media management for a divorce online service. This work required an extreme level of sensitivity, precision, and strategic communication to handle complex, high-stakes information while building trust with an audience seeking specialized services—a skill directly transferable to the discretion and premium positioning required for a luxury medical brand. My dedication to aesthetics is rooted in my personal passion and education, including my studies in media makeup. This background has provided me with an innate understanding of visual trends, beauty standards, and what compels a luxury consumer in the self-improvement space. I am confident in my capability to leverage this unique blend of sensitivity and creative expertise to significantly grow your client's Instagram and TikTok presence, fostering a vibrant, engaged online community that perfectly reflects their premium image. Core Competencies & Deliverables My experience directly aligns with your requirements: Bilingual Content Creation & Strategy: I excel at crafting and scheduling compelling photo and video content using tools like Later and Meta Suite, and possess strong proficiency in editing tools (e.g., CapCut and Adobe Creative Suite). I am adept at writing engaging, nuanced copy and video scripts tailored for a luxury medical audience in both English and Spanish. Community Management: I have proven experience managing customer engagement and building community, ensuring all interactions are professional, prompt, and align with the brand’s high standards. Strategic Collaboration: I am prepared to work closely with the strategist and production team to ensure all content and paid advertising efforts (including Facebook and Instagram Ads) are synchronized with overarching marketing goals. I am eager to discuss how my distinct blend of strategic sensitivity from my digital marketing experience and my creative eye from the beauty sector can immediately elevate your client’s digital footprint. Thank you for your time and consideration.

Available to hire

Dear Hiring Manager,

I am writing to express my enthusiastic interest in the Social Media Manager position, as advertised on the Twine platform. This opportunity is an ideal match for my strategic digital marketing background and my deep personal connection to the beauty and aesthetics sector.

My professional experience includes spearheading digital marketing and social media management for a divorce online service. This work required an extreme level of sensitivity, precision, and strategic communication to handle complex, high-stakes information while building trust with an audience seeking specialized services—a skill directly transferable to the discretion and premium positioning required for a luxury medical brand.

My dedication to aesthetics is rooted in my personal passion and education, including my studies in media makeup. This background has provided me with an innate understanding of visual trends, beauty standards, and what compels a luxury consumer in the self-improvement space. I am confident in my capability to leverage this unique blend of sensitivity and creative expertise to significantly grow your client’s Instagram and TikTok presence, fostering a vibrant, engaged online community that perfectly reflects their premium image.

Core Competencies & Deliverables

My experience directly aligns with your requirements:

Bilingual Content Creation & Strategy: I excel at crafting and scheduling compelling photo and video content using tools like Later and Meta Suite, and possess strong proficiency in editing tools (e.g., CapCut and Adobe Creative Suite). I am adept at writing engaging, nuanced copy and video scripts tailored for a luxury medical audience in both English and Spanish.

Community Management: I have proven experience managing customer engagement and building community, ensuring all interactions are professional, prompt, and align with the brand’s high standards.

Strategic Collaboration: I am prepared to work closely with the strategist and production team to ensure all content and paid advertising efforts (including Facebook and Instagram Ads) are synchronized with overarching marketing goals.

I am eager to discuss how my distinct blend of strategic sensitivity from my digital marketing experience and my creative eye from the beauty sector can immediately elevate your client’s digital footprint. Thank you for your time and consideration.

See more

Language

English
Fluent

Work Experience

Digital Marketer & Content Creator at Divorce-Online
June 1, 2022 - Present
Plan, script, film, and edit short-form video content for TikTok, Instagram, and Facebook that simplifies complex legal topics. Collaborate with the marketing team to manage monthly content calendars and campaign rollouts. Increased engagement by 85% through creative trend-led content and improved posting strategies. Develop and design digital resources (eBooks, carousels, email templates) in Canva with consistent brand voice and tone. Use analytics tools to track performance and refine strategy for maximum reach and engagement.
Admin Assistant at Divorce-Online
June 1, 2022 - October 9, 2025
Supported client communications, email campaigns, and social content planning.
Sales Associate at The Body Shop
June 1, 2020 - October 9, 2025
Delivered exceptional customer service and product demonstrations focused on skincare and beauty. Developed strong knowledge of ingredients, product benefits, and sustainable brand storytelling. Assisted in-store merchandising, campaign displays, and promotional launches.
Sales Associate at Links of London
January 1, 2020 - October 9, 2025
Supported high-end retail operations, providing personalised service and driving seasonal sales. Maintained brand presentation and assisted with visual merchandising during key campaigns.
Digital Marketer & Content Creator at Divorce-Online
June 1, 2022 - Present
Plan, script, film, and edit short-form video content for TikTok, Instagram, and Facebook that simplifies complex legal topics; collaborate with the marketing team to manage monthly content calendars and campaign rollouts; increased engagement by 85% through trend-led content and improved posting strategies; develop digital resources (eBooks, carousels, email templates) in Canva with consistent brand voice; use analytics tools to track performance and refine strategy for maximum reach and engagement.
Admin Assistant at Divorce-Online
June 1, 2022 - October 9, 2025
Supported client communications, email campaigns, and social content planning.
Sales Associate at The Body Shop
June 1, 2020 - October 9, 2025
Delivered exceptional customer service and product demonstrations focused on skincare and beauty; developed knowledge of ingredients and sustainable brand storytelling; assisted in-store merchandising, campaign displays, and promotional launches.
Sales Associate at Links of London
January 31, 2020 - October 9, 2025
Supported high-end retail operations, providing personalised service and driving seasonal sales; maintained brand presentation and assisted with visual merchandising during key campaigns.
Digital Marketer & Content Creator at Divorce-Online Swindon
June 1, 2022 - Present
Plan, script, film, and edit short-form video content for TikTok, Instagram, and Facebook to simplify complex legal topics; manage monthly content calendars and campaign rollouts; increased engagement by 85% through trend-led content; design digital resources (eBooks, carousels, email templates) in Canva with a consistent brand voice; use analytics to track performance and refine strategy. Previously served as Admin Assistant (2020–2022) supporting client communications, email campaigns, and social content planning.
Admin Assistant at Divorce-Online Swindon
June 1, 2022 - October 9, 2025
Supported client communications, email campaigns, and social content planning; contributed to campaigns and CRM.
Sales Associate at The Body Shop Swindon
June 1, 2020 - October 9, 2025
Delivered exceptional customer service and product demonstrations focused on skincare and beauty; developed strong knowledge of ingredients, product benefits, and sustainable brand storytelling; assisted in-store merchandising, campaign displays, and promotional launches.
Sales Associate at Links of London Swindon
January 1, 2020 - October 9, 2025
Supported high-end retail operations, providing personalised service and driving seasonal sales; maintained brand presentation and assisted with visual merchandising during key campaigns.
Digital Marketer & Content Creator at Divorce - Online Swindon
June 1, 2022 - Present
Plan, script, film, and edit short-form video content for TikTok, Instagram, and Facebook that simplifies complex legal topics. Collaborate with the marketing team to manage monthly content calendars and campaign rollouts. Increased engagement by 85% through creative trend-led content and improved posting strategies. Develop and design digital resources (eBooks, carousels, email templates) in Canva with consistent brand voice and tone. Use analytics tools to track performance and refine strategy for maximum reach and engagement. Previously served as Admin Assistant (2020–2022) before promotion to Digital Marketer, supporting client communications, email campaigns, and social content planning.
Admin Assistant at Divorce - Online Swindon
June 1, 2022 - October 9, 2025
Supported client communications, email campaigns, and social content planning.
Sales Associate at The Body Shop Swindon
June 1, 2020 - October 9, 2025
Delivered exceptional customer service and product demonstrations focused on skincare and beauty. Developed strong knowledge of ingredients, product benefits, and sustainable brand storytelling. Assisted in-store merchandising, campaign displays, and promotional launches.
Sales Associate at Links of London Swindon
January 1, 2020 - October 9, 2025
Supported high-end retail operations, providing personalised service and driving seasonal sales. Maintained brand presentation and assisted with visual merchandising during key campaigns.

Education

Digital Marketing Apprenticeship – Level 3 (Distinction) at New College Swindon
January 1, 2023 - January 1, 2025
Higher National Diploma (HND) in Media Makeup – Merit at New College Swindon
January 1, 2019 - January 1, 2021
BTEC Level 3 Diploma in Media Makeup – Merit at New College Swindon
January 1, 2017 - January 1, 2019
Digital Marketing Apprenticeship – Level 3 (Distinction) at New College Swindon
January 1, 2023 - January 1, 2025
Higher National Diploma (HND) in Media Makeup – Merit at New College Swindon
January 1, 2019 - January 1, 2021
BTEC Level 3 Diploma in Media Makeup – Merit at New College Swindon
January 1, 2017 - January 1, 2019
GCSEs at Abbey Park Academy (Was Isambard Community School)
January 11, 2030 - October 9, 2025
Digital Marketing Apprenticeship – Level 3 (Distinction) at New College Swindon
January 1, 2023 - January 1, 2025
Higher National Diploma (HND) in Media Makeup at New College Swindon
January 1, 2019 - January 1, 2021
BTEC Level 3 Diploma in Media Makeup at New College Swindon
January 1, 2017 - January 1, 2019
Digital Marketing Apprenticeship – Level 3 (Distinction) at New College Swindon
January 1, 2023 - January 1, 2025
Higher National Diploma (HND) in Media Makeup – Merit at New College Swindon
January 1, 2019 - January 1, 2021
BTEC Level 3 Diploma in Media Makeup – Merit at New College Swindon
January 1, 2017 - January 1, 2019
GCSEs at Abbey Park Academy (Was Isambard Community School)
January 11, 2030 - October 9, 2025

Qualifications

Digital Marketing Apprenticeship – Level 3 (Distinction)
January 1, 2023 - January 1, 2025
Higher National Diploma (HND) in Media Makeup – Merit
January 1, 2019 - January 1, 2021
BTEC Level 3 Diploma in Media Makeup – Merit
January 1, 2017 - January 1, 2019
GCSEs
January 11, 2030 - October 9, 2025
GCSEs
January 11, 2030 - October 9, 2025
Digital Marketing Apprenticeship – Level 3 (Distinction)
January 1, 2023 - January 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Other, Software & Internet, Education