Hi, I’m Beth, a Social Media & Content Specialist with hands-on experience creating engaging content, managing social media platforms, coordinating photoshoots, and executing digital marketing campaigns for fashion and lifestyle brands. Over the past few years, I’ve worked across content creation, social media management, ecommerce, and brand marketing. Most recently, as a Social Media & Content Coordinator, I planned and created content for Instagram, TikTok, Facebook, and Pinterest, producing short form video content, managing influencer partnerships and developing campaigns designed to increase engagement, brand awareness and online sales. My background also includes coordinating end-to-end ecommerce photoshoots, working closely with photographers, models and marketing teams to ensure content aligns with brand guidelines and delivers strong visual storytelling. From shoot planning and styling to image selection, editing and website merchandising, I understand the full content production process. What makes me stand out is my ability to combine creativity with strategy. I don’t just create content that looks good. I focus on creating content that connects with audiences, builds communities, and delivers measurable business results. I stay on top of trends, understand digital culture and have experience turning brand ideas into engaging content across multiple platforms. Whether you need social media management, content creation, photoshoot coordination, influencer outreach or support with your overall digital presence, I bring a proactive, organised, and results-driven approach to every project.

Beth Morton

Hi, I’m Beth, a Social Media & Content Specialist with hands-on experience creating engaging content, managing social media platforms, coordinating photoshoots, and executing digital marketing campaigns for fashion and lifestyle brands. Over the past few years, I’ve worked across content creation, social media management, ecommerce, and brand marketing. Most recently, as a Social Media & Content Coordinator, I planned and created content for Instagram, TikTok, Facebook, and Pinterest, producing short form video content, managing influencer partnerships and developing campaigns designed to increase engagement, brand awareness and online sales. My background also includes coordinating end-to-end ecommerce photoshoots, working closely with photographers, models and marketing teams to ensure content aligns with brand guidelines and delivers strong visual storytelling. From shoot planning and styling to image selection, editing and website merchandising, I understand the full content production process. What makes me stand out is my ability to combine creativity with strategy. I don’t just create content that looks good. I focus on creating content that connects with audiences, builds communities, and delivers measurable business results. I stay on top of trends, understand digital culture and have experience turning brand ideas into engaging content across multiple platforms. Whether you need social media management, content creation, photoshoot coordination, influencer outreach or support with your overall digital presence, I bring a proactive, organised, and results-driven approach to every project.

Available to hire

Hi, I’m Beth, a Social Media & Content Specialist with hands-on experience creating engaging content, managing social media platforms, coordinating photoshoots, and executing digital marketing campaigns for fashion and lifestyle brands.

Over the past few years, I’ve worked across content creation, social media management, ecommerce, and brand marketing. Most recently, as a Social Media & Content Coordinator, I planned and created content for Instagram, TikTok, Facebook, and Pinterest, producing short form video content, managing influencer partnerships and developing campaigns designed to increase engagement, brand awareness and online sales.

My background also includes coordinating end-to-end ecommerce photoshoots, working closely with photographers, models and marketing teams to ensure content aligns with brand guidelines and delivers strong visual storytelling. From shoot planning and styling to image selection, editing and website merchandising, I understand the full content production process.

What makes me stand out is my ability to combine creativity with strategy. I don’t just create content that looks good. I focus on creating content that connects with audiences, builds communities, and delivers measurable business results. I stay on top of trends, understand digital culture and have experience turning brand ideas into engaging content across multiple platforms.

Whether you need social media management, content creation, photoshoot coordination, influencer outreach or support with your overall digital presence, I bring a proactive, organised, and results-driven approach to every project.

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Language

English
Advanced

Work Experience

Social Media & Content Coordinator at Vine Apparel
January 1, 2025 - March 1, 2026
Specialises in creating scroll-stopping, on-brand content across Instagram, TikTok, Facebook and Pinterest. Combines creative direction with data-driven strategy to grow engaged audiences and deliver measurable results. Experienced in short-form video, content planning and end-to-end campaign execution, with a strong eye for trends and a deep understanding of digital culture. Develops conversion-focused campaigns assets for social media, email and website launches. Analyses content and campaign performance, optimising strategy to increase engagement and revenue. Collaborates with marketing and ecommerce teams to deliver successful product launches and promotions. Maintains website and social platforms with accurate product imagery, links and up-to-date content.
Photo Shoot Coordinator at Vine Apparel
January 1, 2023 - December 1, 2023
Coordinates end-to-end ecommerce photo shoots from preparation to post-production workflow. Prepares and streams weekly new-release samples and organises stock for photo shoots and social media lives. Liaises with photographers, models and marketing team to capture all required content. Performs quality-checking imagery during shoots to meet brand guidelines and minimise re-shoots. Renames, organizes and edits images and video assets using Adobe Bridge and digital asset management systems. Uploads and merchandises product imagery on Shopify and reflects changes onto the website. Conducts post-launch website checks to ensure accurate product display. Supports buying team with samples, suppliers and merchandising tasks. Assists live production including outfit preparation and shoot room reset.
Administration Assistant at LinkForce Workforce Training Centre
January 1, 2023 - December 1, 2023
Answering phone inquiries regarding training courses and tickets. Book clients into relevant courses according to their job positions. Enrol students into LinkedIn database and prepare paperwork. Scan and print documents. Assist Trainers in preparation of documents for students in readiness for their course. Uniform distribution to new employees. Order and manage stock of uniforms. Enter stock numbers into stock control system (Pronto). Stocktake.
Junior Sea Freight Administrator at AGS World Transport
January 1, 2020 - January 1, 2022
Assisted in the coordination of sea freight in and out of ports. Data entry of shipping information ensuring accurate and timely input. General administrative duties. Personal assistant to Freight Coordinators. Managed diaries and appointments. Prepared communications on behalf of managers, answered phone calls and replied to emails.
Packer / Merchandising at Campaign Education Supplies
January 1, 2020 - January 1, 2021
Ensured warehouse stock was unpacked, stored and corrected placed. Electronically received stationery orders and priority urgent orders. Sourced and processed stationery orders in a timely and efficient manner. Prepared stationery orders for delivery.
Retail Sales Assistant at Villains Clothing
January 1, 2019 - December 1, 2019
Delivered customer service and product recommendations. Managed inventory and merchandising displays.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet