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I'm a designer from London, UK. As a Senior Product Designer, I specialise in design systems, UX/UI, and user research-driven product design, with a strong focus on scalable digital solutions. With over 12 years of experience in visual design, and 4 in product design, I thrive at the intersection of design, technology, and business strategy, crafting seamless experiences that align with user needs and business goals.…I'm a designer from London, UK. As a Senior Product Designer, I specialise in design systems, UX/UI, and user research-driven product design, with a strong focus on scalable digital solutions. With over 12 years of experience in visual design, and 4 in product design, I thrive at the intersection of design, technology, and business strategy, crafting seamless experiences that align with user needs and business goals.

Neil McArdle

Product Designer, UX Designer, UI Designer, +3

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I'm a designer from London, UK. As a Senior Product Designer, I specialise in design systems, UX/UI, and user research-driven product design, with a strong focus on scalable digital solutions. With over 12 years of experience in visual design, and 4 in product design, I thrive at the intersection of design, technology, and business strategy, crafting seamless experiences that align with user needs and business goals.…I'm a designer from London, UK. As a Senior Product Designer, I specialise in design systems, UX/UI, and user research-driven product design, with a strong focus on scalable digital solutions. With over 12 years of experience in visual design, and 4 in product design, I thrive at the intersection of design, technology, and business strategy, crafting seamless experiences that align with user needs and business goals.

Available to hire

London, United Kingdom

I’m a designer from London, UK.

As a Senior Product Designer, I specialise in design systems, UX/UI, and user research-driven product design, with a strong focus on scalable digital solutions.

With over 12 years of experience in visual design, and 4 in product design, I thrive at the intersection of design, technology, and business strategy, crafting seamless experiences that align with user needs and business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Product Designer at Avis Budget Group - UK

November 1, 2021 - November 21, 2025

Led a end-to-end UX/UI redesign of high-traffic booking platforms, increasing Extras Attach Rate by 6% and delivering £200K+ in annual revenue. Unified 150+ EMEA and 200+ NAM emails into a cohesive global strategy to elevate brand perception and loyalty in travel. Optimised 250+ Figma components in the design system, reducing inconsistencies by 10% and shortening handoff times. Collaborated with cross-functional teams to deliver WCAG 2.1-compliant designs, including homepage banner contrast improvements to reduce accessibility issues. Translated customer insights into actionable Figma flows and prototypes, validated via Quantum Metrics. Prototyped HTML/CSS/JS mockups for MVT paths to improve flow usability and conversions. Delivered a C-suite HTML/JS demo for an AI chatbot homepage, redefining car rental UX with personalised AI agent support.

Digital Product Specialist at The Banner of Truth - UK (remote)

November 1, 2021 - November 1, 2021

Transformed legacy content into accessible EPUB3 eBooks via InDesign/Sigil/HTML/CSS, expanding the eBook library and driving YoY revenue. Illustrated The Child’s Story Bible with Photoshop/Wacom, blending visuals and technical work to boost sales by $800k (USD).

Digital Product Specialist at The Banner of Truth - UK

November 1, 2021 - November 1, 2021

Transformed legacy content into accessible EPUB3 eBooks via InDesign/Sigil/HTML/CSS, growing eBook library and YoY revenue; illustrated The Child’s Story Bible with Photoshop/Wacom tablet, boosting sales by $800k (USD).