Available to hire
I’m Bex Bates, a senior insight-led brand and marketing strategist with 15+ years of experience helping mission-driven organisations in the UK, US, and Asia. I specialise in qualitative research, sense-making, and positioning—turning complex stakeholder insight into clear strategic direction that aligns purpose, brand, and growth.
I’ve led consultancy, agency, and in-house teams, partnering with founders and senior leadership to remove ambiguity and set confident direction. My work spans sustainable and nonprofit organisations, energy tech, education, and community development, delivering coherent brand narratives and prioritised growth roadmaps.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
Founder & Strategist at Albeit Marketing
January 1, 2022 - PresentFounder & Strategist running an independent consultancy advising US and Europe-based brands to transform complexity into clear brand narratives and drive growth. Led engagements on research, brand & marketing strategy, and communications strategy for clients including Sustainable Coffee Company, Green Energy Company, Nonprofit Executive Search Agency, Energy Consumer Advocacy Organisation, and Green Tech Company.
Director of Marketing & Communications at Interfaith America
January 1, 2018 - December 31, 2021Led the central marketing and communications team for the largest national interfaith nonprofit in the US focused on inclusion and building bridges across divides. Transformed marcoms department into a high performing team, achieving 100% colleague satisfaction in annual survey. Developed and executed fully integrated growth marcoms strategy and fostered cross-functional collaboration to ensure narrative consistency and resource efficiency.
Head of Marketing at 99.co
January 1, 2015 - December 31, 2016Headed the marketing department for a real estate startup in Singapore. Managed an annual budget of $1.4 million with the main objective of consumer demand growth across web and app platforms.
Senior Marketing Executive at benenden health
January 1, 2013 - December 31, 2014Contract role focused on new member acquisition and retention for a nonprofit healthcare mutual.
Account Manager at IMA
January 1, 2012 - December 31, 2013Account management responsibilities across UK-based clients.
Asylum Case Owner at UK Border Agency
January 1, 2009 - December 31, 2011Managed asylum cases, coordinating communications and stakeholder interactions.
Account Manager at Rapp London
January 1, 2007 - December 31, 2008Account management for UK clients.
Education
BSc Marketing, First Class (Hons) at Lancaster University
October 1, 2003 - July 1, 2006Qualifications
MRS Certificate in Market Research
January 1, 2024 - January 31, 2024Marketing Week Mini MBA
September 1, 2024 - December 1, 2024CELTA (Certificate in Teaching English to Speakers of Other Languages) - Pass Grade A
January 1, 2014 - August 1, 2014Industry Experience
Non-Profit Organization, Real Estate & Construction, Education, Government, Healthcare, Professional Services, Other, Energy & Utilities, Travel & Hospitality, Media & Entertainment
Skills
Experience Level
Expert
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