At Benefex, I created targeted email campaigns to promote webinars, driving engagement among HR and employee experience professionals. By segmenting audiences based on industry, role, and engagement history, I delivered personalised, relevant content aligned with their needs.

Key tactics included dynamic personalisation, A/B testing of subject lines and CTAs, and automated follow-ups with resources and nurture workflows.

Results:

• Increased webinar registrations by 30%.
• Achieved a 40% open rate and 15% click-through rate, exceeding benchmarks.
• Converted 20% of attendees into sales-qualified leads.

Initially approached to improve SEO, I identified that Cottage Lodge Hotel’s outdated website was limiting its visibility and user experience. What began as an SEO project evolved into a complete digital transformation, resulting in a stunning new website that showcased the hotel’s unique charm and drove increased bookings.

Project Highlights:

• SEO Audit and Strategy: Conducted an in-depth audit, optimising keywords, meta descriptions, and on-page content to improve search rankings.
• New Website Design: Designed and launched a visually captivating, mobile-friendly website. The design highlighted the hotel’s rustic elegance, unique features, and local experiences through high-quality imagery and user-friendly navigation.
• Booking Optimisation: Integrated the existing booking system, making it easier for visitors to reserve rooms directly.
• Content Development: Crafted engaging blog posts about local attractions and experiences to improve organic search performance and attract travellers.
  Analytics and Reporting: Set up advanced tracking to monitor website performance, identify booking trends, and provide insights for continuous improvement.

This project not only revitalised Cottage Lodge Hotel’s online presence but also delivered measurable results, elevating its digital strategy and growing its customer base.

For a high-priority account, I designed and executed an ABM campaign on LinkedIn to connect Vodafone’s solutions with decision-makers at a global manufacturing firm. The goal was to raise awareness of Vodafone’s IoT and cloud capabilities tailored to their industry needs.

Campaign Strategy:

• Customised Messaging: Created personalised ad copy and InMail messages addressing specific pain points, such as improving supply chain visibility and streamlining operations with IoT and cloud solutions.
• Dynamic Content: Shared tailored resources like case studies, industry reports, and solution demos relevant to manufacturing.
• Precise Targeting: Used LinkedIn’s tools to identify and engage C-suite executives, IT leaders, and operations managers within the target company.

This ABM campaign showcased Vodafone’s ability to deliver bespoke, high-impact solutions, building relationships that translate into tangible opportunities.

Developed and executed a LinkedIn demand generation campaign to promote Vodafone’s cloud services to IT decision-makers and C-suite executives. The campaign leveraged LinkedIn’s powerful targeting capabilities to identify businesses looking to optimise their operations through cloud solutions.

Using a mix of sponsored posts, carousel ads, and InMail campaigns, we showcased thought leadership content, including whitepapers, case studies, and video testimonials highlighting the scalability and cost-efficiency of Vodafone’s cloud offerings.

Developed and executed Vodafone Business’s Digital SOS paid campaign, designed to create awareness of the V-Hub platform among SMEs. Utilising a mix of PPC, social media ads, and display campaigns, I targeted businesses in need of digital transformation support. The campaign drove a 40% increase in V-Hub traffic, with a high engagement rate on the platform’s resources, demonstrating its value to SMEs.

Led the digital marketing team at Vodafone Business, delivering strategic campaigns that increased lead generation by 30%. Designed and executed multichannel campaigns across social media, PPC, and email marketing, aligning with business objectives and delivering measurable ROI. Developed a streamlined reporting process to track performance and optimise results.