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Hi there, I’m Bhakti Choudhary. I’m a brand and digital marketing professional with 4+ years of experience driving growth across FMCG, lifestyle, and F&B brands. I’ve led end-to-end campaigns for Unilever, Heineken APAC, Nike (via BBH Singapore), and Awfully Chocolate, translating brand thinking into scalable audience growth. I specialise in brand strategy, content engines, and SEO-led website updates to support client acquisition goals. I excel at turning insights into action, building data-led content and campaign strategies, and collaborating with cross-functional teams to deliver measurable revenue growth across digital and retail channels.…Hi there, I’m Bhakti Choudhary. I’m a brand and digital marketing professional with 4+ years of experience driving growth across FMCG, lifestyle, and F&B brands. I’ve led end-to-end campaigns for Unilever, Heineken APAC, Nike (via BBH Singapore), and Awfully Chocolate, translating brand thinking into scalable audience growth. I specialise in brand strategy, content engines, and SEO-led website updates to support client acquisition goals. I excel at turning insights into action, building data-led content and campaign strategies, and collaborating with cross-functional teams to deliver measurable revenue growth across digital and retail channels.

Bhakti Choudhary

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Hi there, I’m Bhakti Choudhary. I’m a brand and digital marketing professional with 4+ years of experience driving growth across FMCG, lifestyle, and F&B brands. I’ve led end-to-end campaigns for Unilever, Heineken APAC, Nike (via BBH Singapore), and Awfully Chocolate, translating brand thinking into scalable audience growth. I specialise in brand strategy, content engines, and SEO-led website updates to support client acquisition goals. I excel at turning insights into action, building data-led content and campaign strategies, and collaborating with cross-functional teams to deliver measurable revenue growth across digital and retail channels.…Hi there, I’m Bhakti Choudhary. I’m a brand and digital marketing professional with 4+ years of experience driving growth across FMCG, lifestyle, and F&B brands. I’ve led end-to-end campaigns for Unilever, Heineken APAC, Nike (via BBH Singapore), and Awfully Chocolate, translating brand thinking into scalable audience growth. I specialise in brand strategy, content engines, and SEO-led website updates to support client acquisition goals. I excel at turning insights into action, building data-led content and campaign strategies, and collaborating with cross-functional teams to deliver measurable revenue growth across digital and retail channels.

Available to hire

Hi there, I’m Bhakti Choudhary. I’m a brand and digital marketing professional with 4+ years of experience driving growth across FMCG, lifestyle, and F&B brands. I’ve led end-to-end campaigns for Unilever, Heineken APAC, Nike (via BBH Singapore), and Awfully Chocolate, translating brand thinking into scalable audience growth. I specialise in brand strategy, content engines, and SEO-led website updates to support client acquisition goals.

I excel at turning insights into action, building data-led content and campaign strategies, and collaborating with cross-functional teams to deliver measurable revenue growth across digital and retail channels.

Skills

Experience Level

Expert

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Work Experience

Digital & E-Commerce Marketing Executive at Awfully Chocolate

November 1, 2024 - March 1, 2026

Owned full-funnel marketing across digital and retail channels, driving measurable revenue growth through integrated campaigns. Led 360° campaigns across paid, owned, and earned channels, driving 22% online + 20% in-store sales growth. Managed performance marketing (Meta, TikTok, Google), delivering 100K+ reach and 200+ direct conversions per seasonal campaign. Built data-led content and campaign strategies, improving engagement rates and brand trust metrics.

Outreach & Engagement Executive at Singapore University of Social Sciences

September 1, 2024 - Present

Executed integrated campaigns to drive student engagement across digital and on-ground channels. Planned and delivered university-wide campaigns across digital + print touchpoints. Analyzed engagement data to optimize content strategy and improve campaign performance. Coordinated cross-channel asset production with internal stakeholders.

Global Tiger Marketing Intern at Heineken APAC

September 1, 2022 - March 1, 2023

Supported regional brand and innovation initiatives across APAC markets for a global beer brand. Assisted in global campaign and innovation workstreams (packaging, comms, brand governance). Conducted market and sales analysis to support regional decision-making. Managed cross-market coordination across APAC stakeholders.

Marketing Intern, Personal Care (Pepsodent) at Unilever (ULIP)

July 1, 2023 - December 1, 2023

Contributed to category and campaign strategy within a leading FMCG brand, supporting digital and in-store activations. Conducted consumer + category research to inform campaign and product strategy. Supported influencer and TikTok campaigns, contributing to digital-first brand initiatives. Coordinated agency deliverables and campaign assets across stakeholders.