I’ve worked across SEO blogs, thought leadership, email journeys, and brand storytelling, specializing in high-context, originally researched, POV-driven writing. My work blends editorially sound writing with systems-level execution—blending structure, deep research, insight packaging, and first-principle thinking across content road maps, brief creation, editorial processes, and project ownership.
I’ve collaborated closely with founders, PMMs, and small teams across SEO, GTM, and positioning initiatives—leading projects end-to-end, managing calendars, and running execution workflows across stakeholders and freelancers. My experiences span B2B, D2C, and services; today my primary focus is SaaS brands. An early foundation in consumer brands shaped my instinct for clarity, relatability, and user-first storytelling—a breadth that has since evolved into a cross-functional approach to content, systems, and execution, including managing content ops and running a vetted collective of 100+ writers.
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