Hi, I’m Brandilyn Hallcroft. I help financial advisors, creative entrepreneurs, and small businesses grow through smart marketing and design that actually connects with people. I’ve built brands from scratch, scaled online shops into the top 1% on Etsy, and led marketing for advisory firms managing high-net-worth clients. Whether I’m crafting campaigns, shaping a visual identity, or planning events that generate meaningful conversations, my focus is always on results that last. Hi, I’m excited to bring my two decades of experience to your team. I specialize in brand identity, content strategy, SEO, and event marketing, with a hands-on approach that covers strategy, design, and execution across packaging, print, and digital channels.…

Brandilyn Hallcroft L

Hi, I’m Brandilyn Hallcroft. I help financial advisors, creative entrepreneurs, and small businesses grow through smart marketing and design that actually connects with people. I’ve built brands from scratch, scaled online shops into the top 1% on Etsy, and led marketing for advisory firms managing high-net-worth clients. Whether I’m crafting campaigns, shaping a visual identity, or planning events that generate meaningful conversations, my focus is always on results that last. Hi, I’m excited to bring my two decades of experience to your team. I specialize in brand identity, content strategy, SEO, and event marketing, with a hands-on approach that covers strategy, design, and execution across packaging, print, and digital channels.…

Available to hire

Hi, I’m Brandilyn Hallcroft. I help financial advisors, creative entrepreneurs, and small businesses grow through smart marketing and design that actually connects with people. I’ve built brands from scratch, scaled online shops into the top 1% on Etsy, and led marketing for advisory firms managing high-net-worth clients. Whether I’m crafting campaigns, shaping a visual identity, or planning events that generate meaningful conversations, my focus is always on results that last.

Hi, I’m excited to bring my two decades of experience to your team. I specialize in brand identity, content strategy, SEO, and event marketing, with a hands-on approach that covers strategy, design, and execution across packaging, print, and digital channels.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Manager at Velvet Crossing Marketing
June 1, 2025 - October 1, 2025
Manage full-scope marketing for seven small businesses across industries; tailor strategy to each client; increase web traffic and sales through SEO and e-commerce optimization; build brand identities and promotional products; design and launch social campaigns; conduct market and trend analysis; onsite marketing audits in Texas.
Marketing Manager at Velvet Crossing Marketing
June 1, 2025 - Present
Continued in a part-time capacity focusing on ongoing marketing strategy, branding, events, and cross-channel campaigns.
Marketing Coordinator at Arista Wealth Management
June 1, 2024 - October 1, 2025
Directed all in-house marketing for a fast-growing RIA; produced a financial education video series that doubled webinar attendance; designed branded materials and client gifts; oversaw signature events from concept to execution; ensured campaigns remained compliant.
Marketing Coordinator at Arista Wealth Management
June 1, 2024 - Present
Continued in a part-time capacity from June 2024; managed events and external vendor partnerships; maintained compliant and effective campaigns.
Owner / Creative Director / Marketing Strategist at Metro-Designs/Metro-Events/Journals to Healing
January 1, 2006 - Present
Built and scaled three independent brands across design, events, and wellness; grew an Etsy shop into the top 1% worldwide with 50,000+ custom products; designed and launched a 12-part healing journal series; created full-service marketing strategies including SEO, email automations, blogs, and social campaigns; developed packaging, branding, and content for national clients.
Content Coordinator at Best Version Media
January 1, 2023 - Present
Wrote and coordinated monthly resident and business features for community magazines; collaborated with photographers and publishers to produce on-brand articles; developed local content and events.
Marketing & Production Manager at KESHOT, Social Media Photo Booths
January 1, 2020 - October 1, 2025
Produced branded activations and promotional materials for live events; designed digital and print content for marketing and engagement; coordinated event logistics, equipment delivery, and client support.
Marketing Coordinator & Branding Specialist at HALO Branded Solutions
January 1, 2008 - October 1, 2025
Marketing coordinator and branding specialist; supported campaigns and branding initiatives.
Import Manager at Jack Nadel International
January 1, 2007 - October 1, 2025
Managed import operations, vendor coordination, and logistics.
Marketing Manager at Velvet Crossing Marketing
June 1, 2025 - October 1, 2025
Manage full-scope marketing for seven small businesses across industries, tailoring strategy to each client rather than cookie-cutter campaigns. Increased client web traffic and sales through SEO and e-commerce optimization, with campaigns lifting online visibility by up to 40%. Built brand identities and promotional products ensuring consistency across packaging, print, and digital channels. Designed and launched social campaigns on Instagram, Facebook, and LinkedIn that grew engagement and follower counts in early months. Conducted market and trend analysis to keep clients ahead of competitors, from product design to ad spend allocation. Provided onsite marketing audits to improve branding, customer experience, and store presentation.
Marketing Manager at Velvet Crossing Marketing
June 1, 2025 - Present
Part-time marketing manager continuing responsibilities across seven small businesses, focusing on tailored campaigns, branding consistency, and measurement of impact.
Marketing Coordinator at Arista Wealth Management
June 1, 2024 - October 1, 2025
Directed all in-house marketing for a fast-growing RIA, from event planning to digital campaigns. Produced a financial education video series that doubled webinar attendance and generated new client leads. Designed branded materials, promotional products, and client gifts to boost engagement and retention. Oversaw signature events from concept to execution and partnered with advisors and vendors to maintain compliance and effectiveness.
Marketing Coordinator at Arista Wealth Management
June 1, 2024 - Present
Part-time marketing coordinator continuing in-house marketing for the RIA, including campaigns, event support, and ongoing brand governance.
Owner / Creative Director / Marketing Strategist at Metro-Designs/Metro-Events/Journals to Healing
January 1, 2006 - Present
Built and scaled three independent brands across design, events, and wellness. Grew an Etsy shop into the top 1% worldwide, with 50,000+ custom products sold. Launched a 12-part healing journal series distributed through Amazon, IngramSpark, and global retailers. Developed full-service marketing strategies: SEO, email automations, blogs, and social campaigns across TikTok, LinkedIn, IG, and Facebook. Created packaging, branding, and content for national clients to ensure consistency across every channel.
Content Coordinator at Best Version Media
January 1, 2023 - Present
Wrote and coordinated monthly resident and business features for community magazines. Collaborated with photographers and publishers to produce on-brand articles. Developed local content, events, and editorial sections.
Marketing & Production Manager at KESHOT, Social Media Photo Booths
January 1, 2020 - October 1, 2025
Produced branded activations and promotional materials for live events. Designed digital and print content for marketing and engagement. Coordinated event logistics, equipment delivery, and client support.
Marketing Coordinator & Branding Specialist at HALO Branded Solutions
January 1, 2008 - October 1, 2025
Led branding and marketing initiatives for clients, aligning creative output with strategic goals and brand guidelines.
Import Manager at Jack Nadel International
January 1, 2007 - October 1, 2025
Managed import operations, supplier coordination, and logistics to support product distribution and client delivery.
Marketing Manager at Velvet Crossing Marketing
June 1, 2025 - October 1, 2025
Managed full-scope marketing for seven small businesses across industries; increased client web traffic and sales through SEO and e-commerce optimization; built brand identities and promotional products; designed and launched social campaigns; conducted market and trend analysis; provided onsite marketing audits in Texas.
Marketing Manager at Velvet Crossing Marketing
June 1, 2025 - Present
Continued leadership of in-house marketing across multiple clients, including ongoing part-time engagement.
Marketing Coordinator at Arista Wealth Management
June 1, 2024 - October 1, 2025
Directed in-house marketing for a fast-growing RIA; produced a financial education video series that boosted webinar attendance and new client leads; designed branded materials, gifts, and client events; ensured campaigns remained compliant and effective.
Marketing Coordinator at Arista Wealth Management
June 1, 2024 - Present
Led continued marketing initiatives in a part-time capacity, coordinating campaigns and client engagement activities.
Owner / Creative Director / Marketing Strategist at Metro-Designs / Metro-Events / Journals to Healing
January 1, 2006 - Present
Built and scaled three independent brands across design, events, and wellness; grew an Etsy shop into the top 1% worldwide with 50,000+ custom products; launched a 12-part healing journal series; developed full-service marketing strategies (SEO, email automations, blogs, social campaigns) and branding for national clients; oversaw packaging, branding, and content for diverse projects.
Content Coordinator at Best Version Media
January 1, 2023 - Present
Wrote and coordinated monthly resident and business features for community magazines; collaborated with photographers and publishers to produce on-brand articles; developed local content and editorial sections.
Marketing & Production Manager at KESHOT, Social Media Photo Booths
December 31, 2020 - October 1, 2025
Produced branded activations and promotional materials for live events; designed digital and print content for marketing and engagement; coordinated event logistics, equipment delivery, and client support.
Marketing Coordinator & Branding Specialist at Halo Branded Solutions
December 31, 2008 - October 1, 2025
Managed marketing coordination and branding initiatives; developed campaigns and branding assets for a variety of clients.
Import Manager at Jack Nadel International
December 31, 2007 - October 1, 2025
Oversaw import operations, supplier liaison, and logistics to support client orders.
Marketing Manager at Velvet Crossing Marketing
June 1, 2024 - Present
Manage full-scope marketing for seven small businesses across industries, tailoring strategy to each client. Increased client web traffic and sales through SEO and e-commerce optimization, with campaigns that lifted online visibility by up to 40%. Built brand identities and promotional products, ensuring consistent look across packaging, print, and digital channels. Designed and launched social campaigns on Instagram, Facebook, and LinkedIn, driving engagement. Conduct market and trend analysis to stay ahead of competitors and optimize product design and ad spend. Provide onsite marketing audits in Texas to improve branding, customer experience, and store presentation.
Marketing Coordinator at Arista Wealth Management
September 1, 2023 - Present
Directed in-house marketing for a fast-growing RIA, from event planning to digital campaigns. Produced a financial education video series that doubled webinar attendance and generated new client leads. Designed branded materials, promotional products, and client gifts to boost engagement and retention. Oversaw signature events from concept to execution and ensured campaigns remained compliant.
Owner / Creative Director / Marketing Strategist at Metro-Designs / Metro-Events / Journals to Healing
January 1, 2006 - Present
Built and scaled three independent brands across design, events, and wellness. Grew an Etsy shop into the top 1% worldwide with 50,000+ custom products sold. Designed and launched a 12-part healing journal series distributed through Amazon, IngramSpark, and global retailers. Created full-service marketing strategies: SEO, email automations, blogs, and social campaigns across TikTok, LinkedIn, IG, and Facebook.
Content Coordinator at Best Version Media
January 1, 2023 - Present
Wrote and coordinated monthly resident and business features for community magazines; collaborated with photographers and publishers to produce on-brand articles; developed local content, events, and editorial sections.
Marketing & Production Manager at KESHOT, Social Media Photo Booths
December 31, 2020 - October 1, 2025
Produced branded activations and promotional materials for live events. Designed digital and print content for marketing and engagement. Coordinated event logistics, equipment delivery, and client support.
Marketing Coordinator & Branding Specialist at HALO Branded Solutions
December 31, 2008 - October 1, 2025
Supported branding and marketing initiatives, coordinating campaigns and client materials.
Import Manager at Jack Nadel International
December 31, 2007 - October 1, 2025
Managed import operations and supplier relationships.

Education

Bachelor of Arts at Art Institute of Los Angeles
March 31, 2000 - June 14, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Financial Services, Travel & Hospitality, Other, Software & Internet

Skills

Experience Level